1. Web: www.strakersoftware.com Skype: david_sowerby
Twitter: www.twitter.com/strakersoftware Email: david@strakersoftware.com
Thursday, February 5, 2009

2. About Straker
Company Information Company Vision
Founded in 1999 Simply - To Help People and Organisations
Communicate across Language, Geography
Offices in Ireland, San Francisco, Sydney and
and Technical Boundaries
Auckland
150+ Clients, 400+ Installations, 10,000+
Users
Mature code base
Clients Across EMEA, America and ASIA
STRAKER
Thursday, February 5, 2009

3. Product Development Principle:
Enabling Communication
Simplify the process of building
Multilingual Websites
Decrease translation costs to increase
translation volumes
Don’t limit social interactions by
language or platform (web, desktop,
mobile)
Thursday, February 5, 2009

4. 150+ clients across most industries
Partner and client relationships in all major
geographies
500+ demo request a month
10,000+ users Across Asia, US
and Europe
STRAKER
Thursday, February 5, 2009

5. Who Is Using Shado
Straker
Thursday, February 5, 2009

6. Relationships and Roadmap
Multilingual Social Networking Sharepoint Integration for
Integration of Shado into more CMS platforms for ML
Tools Multilingual Support
support
Parallel Translations Editor Shado Wiki
UI Flex Updates
FLEX and AIR Analytics Module Websphere Integration for
Performance and Scalability Enhancements
RAILO support and a Multilingual Support
ZF Integration with BlazeDS
Community ZF Release ZF enhancements
Expansion of Shado TMS into 3rd party Translation
SDK Release Direct Machine Translation
Management Tools
Yahoo User Interface (YUI) Integration
integration
1H09 2H09 2010
Technology Relationships
Container level access to Integration of Third Party social
terminology and memory interaction toolsets
capabilities
Platform extension to Railo for
Shado and ZF
Release of community version of
ZF running Railo and BlazeDS
Exposing ML Persistence within ZF
Extension of ZF code generation to
Native API standardisation to allow
enable AIR outputs
management of Multilingual Content
within Shado
Extension of Technology agreement with
Google for SMT integration between
ShadoCMS and Google Translate
Straker
Thursday, February 5, 2009

7. The Key Differentiator - Shado Language Workflow
External
Translator
Editor (DE)
External
Translator
External
Editor accesses
Translator
relevant content and
updates/makes
Editor (ES)
changes at the
Editor
container level External
Translator
Editor (EN) Editor (FR)
Publisher role for that
section get email alert
Editor to Editor workflow can be managed
that new content
across language formats. External translation partners can be added
needs publishing.
to the content workflow as an editor/
Publisher Publisher had accept/
Editor to Publisher workflow can be publisher or other role to enable wider
Reject/Edit rights on
managed within and across language translation scope
content
formats
BASIC CONTENT LANGUAGE WORKFLOW USING
WORKFLOW WORKFLOW EXTERNAL TRANSLATION
STRAKER
Thursday, February 5, 2009

8. EMEA
Kerry Technology Park
Tralee. Ireland
+353 87 761 6245
AMERICAS
david@strakersoftware.com
731 Market Street
6th Floor San Francisco,
California 94103
+1 415 992 7884
ASIA
Level 4 , Suit 406a
Ashington Place 250 Pitt Street
Sydney, NSW 2000
Ph: +61 433 088 305
NEW ZEALAND
Level 5, Suite B Cathedral House
48 - 52 Wyndham Street
Auckland, New Zealand
Ph: +64 9 309 5252
Thursday, February 5, 2009