Brief SWOT analysis of Microsoft. To see the full analysis, visit our website:
http://www.strategicmanagementinsight.com/swot-analyses/microsoft-swot-analysis.html
Microsoft SWOT analysis 2013 by Strategic Management Insight
1.
2. Company Background
Name Microsoft Corporation
Current CEO Steve Ballmer
Revenue $ 73.72 billion (2012)
Profit $ 16.97 billion (2012)
Employees 94,000 (2012)
Competitors
Apple Inc., Google Inc., Samsung
Electronics Co., Ltd., International
Business Machines Corporation and many
others.
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5. 5. Slow to
innovate
1. Poor acquisitions
and investments
2. Dependence
on hardware
manufacturers
3. Criticism over
security flaws
4. Mature PC
markets
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7. 1. Intense competition in software
products
2. Changing consumer needs and habits
3. Open source projects
4. Potential lawsuits
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8. MORE
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Microsoft SWOT analysis 2013 –
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