Event Fundraising Excellence

Event Fundraising Excellence

SW Funding Expo
Workshop No 5
2pm – 2.40pm
Wed 27th Nov 2013

Jane Galloway ©Arclight Solutions Ltd

In Association with Cascade Training Plus (SW)

Event Fundraising
Benefits of event fundraising?
Raise funds.
Increase PR.
Diversity of income streams.
Help recruit new supporters & volunteers.
Lead into other income streams, eg corporate
Team building, motivational and inspiring.


Event Fundraising
UK Charities average income mix

Events represent
4% of the mix
(included in other income)

Source: IOF Fund ratios 2011

Event Fundraising

1. Set your Primary Objective
As it will help define the event and create
measurable targets for what you want to
achieve e.g:
•
•
•
•

Income generation.
Nurturing new supporters/major donors.
Awareness raising with a target audience.
To say thank you.



Event Fundraising
2. Choose the right event for your cause
•
•
•
•
•
•

Charity involvement gives a focus.
Audience attends because of the cause.
Performers come because of the cause.
Interests you /your team/trustees/vols.
Would it attract existing/new supporters.
Could it be repeated?

A ‘headline’ event is worth 5 small ones


Event Fundraising
2 a) Types of events
• Activity based (Sporting, Musical Balls, dinners etc).
• Group or Individual driven.
• Corporate sponsored.
• Challenge events.



Event Fundraising
2 b) Corporate Sponsored Events
• Chose your sponsor to match the event or
your event to match your sponsor.
• Make it an annual event – change an aspect.
• Choose the event to convey your message.
Disability =
desire for
Mobility

Classic Cars & Music at Thruxton = Thruxstock


R/personnel departments
Event Fundraising
Sales/Distribution/Corporate affairs etc
2 c) Corporate/Group Challenge Events
Think about what needs doing and how they
could become a team building challenge event.
Build relationships with the staff and bosses.

Event Fundraising
2 d) Individual driven events

Sponsored – walks, runs & challenges
• Sponsorship is key.
• Provide fundraising tools.
• Maximize the PR.
• Data Capture.
• Gift Aid.


Event Fundraising
3. Define and research your target audience
• What contacts do you have?

•
•
•
•
•
•

Who is likely to attend the event?
What age range are they?
What are your target audiences interests?
Will they brings friends/family/colleagues?
What disposable income do they have?
What do they know about your cause?



Event Fundraising
3 a) Attracting your Audience:
•
•
•
•
•
•
•

Choose the right venue.
Ticket price has to be right.
Plan how to convert to regular donors.
Quality of performance is crucial.
They expect to hear about the cause.
They will donate/bid more.
Innovation will prevent donor fatigue.



Event Fundraising
4. Pick the right date and time

•
•
•
•
•
•

Is the event seasonal?
What else is going on?
What's the competition doing?
What will appeal to your supporters?
When are other events being held?
What would attract new supporters?



Event Fundraising
5. Resources – who/what do you have?
•
•
•
•
•
•

Organising it ‘in house’.
Engaging a professional.
Establishing Event Committees.
Venue Driven.
Volunteer driven.
Passion driven.



Event Fundraising
5 a) Resources – The Performers
•
•
•
•
•

Help to increase attendance, attract
sponsorship and improve media coverage.
Special Guests – Royalty, VIP’s.
Celebrities.
The Auctioneer.
The Compere.
Service users.



Event Fundraising
6. Plan, Plan, Plan and plan some more
Allow enough time! It will take longer if:
•
•
•
•
•

It’s a large scale event with an audience over 100
You are running it with a committee/volunteers.
You are seeking celebrity endorsement/sponsorship.
The target amount is big.
Its not your primary role.



Event Fundraising
6 a) Planning
• Have a Time Plan with
staged cut offs
• Data capture is critical

Don’t take a blanket approach – think about your
audience and what they want to receive/give.


Event Fundraising
6 b) Planning - Legalities
•
•
•
•
•
•
•

Check if you need a permit if on public land.
Are there any tax implications?
If using performers you may need contracts.
Agree any split of proceeds – after costs.
Check any cancelation policies.
Are there any Recording rights.
Adhere to Data Protection laws



Event Fundraising
6 c) Planning - Legalities
•
•
•
•
•

Health and Safety – do risk assessments.
Check food Hygiene laws. (Food standards Agency)
Dietary advice and food labelling.
Insurance – public liability, theft, weather.
Licenses: Alcohol/Collections/raffles/lotteries.
NCVO have some very good guidelines and a ‘Legal Check list’



Event Fundraising
7. Targeting and Marketing
• Research. Research. Research!
• Offer some free tickets as prizes.
• Define a theme for all marketing items.

http://www.charitychoice.co.uk/events


Event Fundraising
7a) Marketing and Promotion
•
•
•
•
•

Posters.
Flyers.
Tickets.
Online.
Adverts.



Event Fundraising
7b) Marketing and Promotion -Online
Utilise online giving platforms and tools, eg:
•
•
•
•
•
•

JustGiving
MyDonate
CharityChoice
The Big Give
Mission Fish
Virgin Money Giving


Each share of a JustGiving
page on Facebook
generates £5 in donations.
•Online event participants
reach around 500 people

Event Fundraising
7c) Marketing and Promotion -Online
• Utilise Social Media to promote your events.
• Google Adscence and Ad Words Express.
• Start a discussion on Linked In.
•
can help avoids clashes.
• Use post event videos to promote new events.
• EventBrite is great for ticket sales.


Event Fundraising
•
•
•
•
•
•
•

Pre publicity
Challenge set
Online sign up
Add on Sales
Fundraising tips
Swimming advice
Groups encouraged



Event Fundraising
8. Budgeting - INCOME avenues:
•
•
•
•
•
•
•

Audience Numbers.
Ticket sales and price.
Gifts In Kind.
Donations.
Pledges.
Sponsorship.
Additional ‘add on’ income generation.



Event Fundraising
8 a) Generating Additional Income.
• Event brochures.
• Lotteries, Raffles, 100 Clubs, Tombola or
Sweepstake.
• Skill games and competitions.
• Hold an auction or run a silent auction at the event.
• Offer a prize for the most generous table.
• Plug the Cause – say what the money is for.
• Suggest a donation amount.
• Give out donation forms. In Association with Cascade Training Plus (SW)

Event Fundraising
8 b) INCOME - plan how you will:
• Handle cash and storage on the day
including a safe or suitable cash box.
• Process debit or credit card payments –
particularly access to chip and pin handsets.
• Transport monies after the event – arrange
to use a night safe facility/safety deposit box.



Event Fundraising
9. Delegate and Relinquish Control
….as it can be empowering



Event Fundraising
10. Evaluate
• Send thank you’s.
• Mop up meeting.
• Pat yourselves on
the back.
• Start planning
the next one.


Event Fundraising
Summary



Fundraising Masterclass
Programme 2014 (Exeter)
• Crash Course in Fundraising: 4th Feb.
• Legacy & In Memoriam Fundraising: 25th Feb.
• Corporate Fundraising: 4th March.
• Event Fundraising: 1st April.
For more information please call: 01278 455830
Email: info@cascadetrainingplus.co.uk
Web: www.cascadetrainingplus.co.uk


Event Fundraising



Event Fundraising Excellence

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (7)

Semelhante a Event Fundraising Excellence

Semelhante a Event Fundraising Excellence (20)

Mais de SWF

Mais de SWF (20)

Último

Último (10)

Event Fundraising Excellence

Notas do Editor