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Plc And Boston Matrix Stclive
- 1. Product Life Cycles and the Boston Matrix
- 12. Product Life Cycles and the Boston Matrix Sales Time Development Introduction Growth Maturity Saturation Decline
- 13. Product Life Cycles and the Boston Matrix Sales Time Effects of Extension Strategies
- 14. Product Life Cycles and the Boston Matrix Sales/Profits Time PLC and Profits PLC Losses Break Even Profits
- 20. The Boston Matrix Market Growth Market Share High Low High Cash Cows Dogs Stars Problem Children
- 21. The Product Life Cycle and the Boston Matrix Sales Time A B C D The product portfolio – four products in the portfolio (1) (1) ‘A’ is at maturity stage – cash cow. Generates funds for the development of ‘D’ (2) (2) Cash from ‘B’ used to support ‘C’ through growth stage and to launch ‘D’. ‘A’ now possibly a dog? (3) (3) Cash from ‘C’ used to support growth of ‘D’ and possibly to finance extension strategy for ‘B’? Importance of maintaining a balance of products in the portfolio at different stages of the PLC – Boston Matrix helps with the analysis