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The Benefits of Co-Branding on Social Media

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South Lake Chamber of Commerce
South Lake Chamber of Commerce

Jacquie Peterson of Splash Social Marketing discusses the benefits of co-branding on social media.

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The Benefits of Co-Branding on SOCIAL MEDIA Splash Social Marketing May 2020
Jacquie Peterson 352-459-1688 Tom Peterson 352-460-2114 Splash Social Marketing May 2020
Cross Posting - Publishing the exact same post across various social channels. Cross Promotion - Sharing the message across various social channels, but creating tailored messages for each channel. Co-Branding - Two or more brand names form a branding collaboration around a product, service, or topic. Splash Social Marketing May 2020
Benefits of Co-Branding Social Followers Target Audience Email Lists Community Involvement Splash Social Marketing May 2020
● For most of us, simply use @ feature and/or # ● @ - tagging - let’s account know you mentioned it and links to their page ● # - categorize ● Each page share content from ‘partner’ ● Recommend your followers become their followers Splash Social Marketing May 2020
ject When to Co-Brand: ● As often as possible! Pictures together at events, congratulating on achievement, sharing their important information/education ● Events Splash Social Marketing May 2020
Thank you! Questions? Splash Social Marketing www.splashsocialmarketing.com 352-459-1688 Splash Social Marketing May 2020

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The Benefits of Co-Branding on Social Media

  • 1. The Benefits of Co-Branding on SOCIAL MEDIA Splash Social Marketing May 2020
  • 3. Cross Posting - Publishing the exact same post across various social channels. Cross Promotion - Sharing the message across various social channels, but creating tailored messages for each channel. Co-Branding - Two or more brand names form a branding collaboration around a product, service, or topic. Splash Social Marketing May 2020
  • 4. Benefits of Co-Branding Social Followers Target Audience Email Lists Community Involvement Splash Social Marketing May 2020
  • 5. ● For most of us, simply use @ feature and/or # ● @ - tagging - let’s account know you mentioned it and links to their page ● # - categorize ● Each page share content from ‘partner’ ● Recommend your followers become their followers Splash Social Marketing May 2020
  • 6. ject When to Co-Brand: ● As often as possible! Pictures together at events, congratulating on achievement, sharing their important information/education ● Events Splash Social Marketing May 2020
  • 7. Thank you! Questions? Splash Social Marketing www.splashsocialmarketing.com 352-459-1688 Splash Social Marketing May 2020