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COLLABORATION
PERSPECTIVES FROM THE
PRIVATE SECTOR
Raman Ahuja
Delhi, 19 May, 2014
Setting the Context
2
The
urgency
for
different
players
to come
together.
 The Big picture
 The scale of the problem ~ WE ALL KNOW IT!
 The Small Farmer Ecosystem
 Role of markets
 Opportunity for multi-stakeholder
Collaboration
 CSISA, Private Sector (large, small, startup,
etc), CSO, Donors, Government, et al.
 A suggested road map
The Big Picture3
Green Revolution Agriculture
 Green Revolution
Technology & the
attendant ecosystem
has delivered Food
Security to a
burgeoning
population of over
1.25 billion people
Financial
• Govt. Minimum support price
• Fertilizer Subsidy
• Free Farm Energy
• No Cost to Water
Hidden Ecological Costs
• Soil Mismanagement
• Ground Water Pollution
• Diseases emanating from rampant
use of Pesticides
• Contaminated Food Chain
4
Situation System Costs
There is room for optimism in this scenario!
Small Farmer Ecosystem & His Challenges
5
• Land & Soil Nutrient Profile
• Quality of Water
• Availability & Quality of
Fertilizers & Pesticides
• Labor Availability
• On Time & For Time Finance
• Efficient Market Access
Resource/Factor
• Appropriate Cultivar for his
Soil, Water & Weather.
• Seed Availability & Right
POP
• Un-prescribed Pesticide
usage – lack of knowledge
• Timely Harvesting &
handling
• Output-Labor-Transport
Synchronization
Knowledge
Actors @ Play
It’s a complex environment & a Market of 120 million farmers!
Market Based Solutions (MBS)
 Farmer Exposure to realistic
Market Risk
 Transparent & *Repeatable* Price &
Pick-up (P&P)
 Incentives for improved performance
 Build relevant value enhancers
 Seeds, POP, PPU
 On Time & For Time Finance
 Timely Harvesting & handling
 Trust through Certifications
 GAP, fair trade, organic, etc
 Safe Food - from farms
 A combination of
 Soil, Seed, Water, Energy
 Weather
 Appropriate Technology
 Creating a web of
information & service
providers to manage the
unknowns
6
Commercially Viable Ecosystem Ecosystem Capabilities
POP:packageofpractice
PPU:proposedpesticideusage
Building a Trust Based Model
Eliminating the most critical constraint – one by one!
Approach to Partnerships7
A Conceptual Framework for Partnership
8
An Inviolable logic for Collaboration
Stakeholder
Value
Operating Ethic:
Mutuality &
Transparency
Shared
Trust
Private Sector Engagement
9
 Industry facilitation required to
 integrate a perspective on
ecosystem scaling barriers
 Address key scaling barriers for
market-based solutions
 At Company level:
 Develop a perspective of both
internal & ecosystem scaling
barriers
 Engage with industry facilitators,
stakeholders (& sometimes their
competitors)
Creating a Virtuous framework with
Rapid Prototyping Capability & Scale Up
 Build Value chains: “As is” &
“Desired State”
 Evaluate risks & approaches to
risk management to build
private sector strategies
 Develop action agenda with
clearly laid out roles for each
partner
 Agree a resourcing &
deployment timeframe
 ACT & Measure
Raman Ahuja, Independent Advisor
Gurgaon (New Delhi), India
Email: ahuja.raman@gmail.com
Thank you10

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IFPRI-CSISA - Collaborative Perspective - Raman Ahuja

  • 1. COLLABORATION PERSPECTIVES FROM THE PRIVATE SECTOR Raman Ahuja Delhi, 19 May, 2014
  • 2. Setting the Context 2 The urgency for different players to come together.  The Big picture  The scale of the problem ~ WE ALL KNOW IT!  The Small Farmer Ecosystem  Role of markets  Opportunity for multi-stakeholder Collaboration  CSISA, Private Sector (large, small, startup, etc), CSO, Donors, Government, et al.  A suggested road map
  • 4. Green Revolution Agriculture  Green Revolution Technology & the attendant ecosystem has delivered Food Security to a burgeoning population of over 1.25 billion people Financial • Govt. Minimum support price • Fertilizer Subsidy • Free Farm Energy • No Cost to Water Hidden Ecological Costs • Soil Mismanagement • Ground Water Pollution • Diseases emanating from rampant use of Pesticides • Contaminated Food Chain 4 Situation System Costs There is room for optimism in this scenario!
  • 5. Small Farmer Ecosystem & His Challenges 5 • Land & Soil Nutrient Profile • Quality of Water • Availability & Quality of Fertilizers & Pesticides • Labor Availability • On Time & For Time Finance • Efficient Market Access Resource/Factor • Appropriate Cultivar for his Soil, Water & Weather. • Seed Availability & Right POP • Un-prescribed Pesticide usage – lack of knowledge • Timely Harvesting & handling • Output-Labor-Transport Synchronization Knowledge Actors @ Play It’s a complex environment & a Market of 120 million farmers!
  • 6. Market Based Solutions (MBS)  Farmer Exposure to realistic Market Risk  Transparent & *Repeatable* Price & Pick-up (P&P)  Incentives for improved performance  Build relevant value enhancers  Seeds, POP, PPU  On Time & For Time Finance  Timely Harvesting & handling  Trust through Certifications  GAP, fair trade, organic, etc  Safe Food - from farms  A combination of  Soil, Seed, Water, Energy  Weather  Appropriate Technology  Creating a web of information & service providers to manage the unknowns 6 Commercially Viable Ecosystem Ecosystem Capabilities POP:packageofpractice PPU:proposedpesticideusage Building a Trust Based Model Eliminating the most critical constraint – one by one!
  • 8. A Conceptual Framework for Partnership 8 An Inviolable logic for Collaboration Stakeholder Value Operating Ethic: Mutuality & Transparency Shared Trust
  • 9. Private Sector Engagement 9  Industry facilitation required to  integrate a perspective on ecosystem scaling barriers  Address key scaling barriers for market-based solutions  At Company level:  Develop a perspective of both internal & ecosystem scaling barriers  Engage with industry facilitators, stakeholders (& sometimes their competitors) Creating a Virtuous framework with Rapid Prototyping Capability & Scale Up  Build Value chains: “As is” & “Desired State”  Evaluate risks & approaches to risk management to build private sector strategies  Develop action agenda with clearly laid out roles for each partner  Agree a resourcing & deployment timeframe  ACT & Measure
  • 10. Raman Ahuja, Independent Advisor Gurgaon (New Delhi), India Email: ahuja.raman@gmail.com Thank you10