1. The document discusses the growth and evolution of online gaming and how it is becoming more integrated into everyday life through multiple devices and being available everywhere. 2. It notes that online gaming revenues are growing faster than the overall gaming market and that most gamers now play online. 3. The document argues that online gaming is winning because it fulfills peoples' fundamental human needs like socializing, competing, showing off achievements, and forming personal identities, which enhances the gaming experience.

1. It’s (not) Only a Game (Focker) Itzik Ben Bassat MediaArcade MediaArcade

3. He Who Goes Online “… in 2008 ... consumers will almost certainly begin to demand more from their online functionality - and not just hardcore consumers. . . the major battleground is likely to be in console OS functionality, not game functionality. " (Rob Fahey, GameIndustry.Biz, January 4th, 2008) Wins MediaArcade

6. MediaArcade Yet…We’re still simple creators We evolved through the years

7. Associate MediaArcade Gentlemen Club in the beginning of the 20th century

8. Associate Hundreds of thousands of gamers self-manage their associations – spending money, efforts and time into running their communities. MediaArcade

9. Associate MediaArcade What would have happened if Hasamba was written today? How many people would be members of that guild?

10. Socialize MediaArcade

11. Socialize MediaArcade

12. Socialize Sharing with others…the ability to socialize before, during and after the game. MediaArcade

13. Show Off MediaArcade

14. Show Off MediaArcade

15. Show Off $949 for the rare Spectral Tiger for your WOW character. Where’s the fun if you have nothing to show! MediaArcade

16. Compete MediaArcade

17. Compete MediaArcade

19. Personal identity MediaArcade

20. Personal Identity MediaArcade

21. Personal Experience MediaArcade

22. Personal Experience MediaArcade

23. Personalized Experience MediaArcade

24. Wannabee MediaArcade

25. Wannabee MediaArcade

26. We Have Needs MediaArcade