Neil shared practical tips on how to take good photographs, what makes a strong good photograph for sharing, and how to build your brand and audience on Instagram.

1. Using Photography
To find your charity’s voice

2. #SMEX16
8th February 2015

3. Erik Kessels - Every Photo Uploaded to Flickr in One Day

4. 60,000x

5. 6x

6. ‘above all a good photograph is about
relationships: the relationships between the
photographer, the subject and the viewer. A
good photograph is about trust. It’s about
reaching out and connecting.’
James Hyman

7. Photography Tips

8. Understand Your Tools
Camera
Edting software

9. Editing Apps – VSCO Cam

10. Understand Your Light

11. Be A Director

12. Be A Director
You don’t always have to wait around for
the perfect scene to unfold in front of you

13. Be A Director
You don’t always have to wait around for
the perfect scene to unfold in front of you
Be confident and move around to find
the best angles

14. Composition/ Framing

15. What Makes a Strong
Photograph for Sharing?

17. Quality Control!

18. Editing and Curation

19. Build Your Audience on
Instagram

20. Daily Habits

21. Discovering What Works
• Make content creation and interaction a daily habit

22. Hashtag Heaven
Especially in the beginning, judicious use of #hashtags
can help people find your content

23. Hashtag Heaven
Especially in the beginning, judicious use of #hashtags
can help people find your content
#Butusing #toomanyof #themingthewrongway
#willturnyourcaptioninto #goobledegook

24. Tell A Good Story
• Make content creation and interaction a daily habit

25. And Keep Telling It
• Make content creation and interaction a daily habit

26. Until People Notice

27. Daily Habits

28. Know Your Audience
• Make content creation and interaction a daily habit

29. Getting Noticed By Instagram
• Make content creation and interaction a daily habit

30. Being a Good Community Member
• Make content creation and interaction a daily habit

31. Success! The Suggested User List