Product Management & Product Management Development Life Cycle

1. Product Management
Created By: Soumya De
Designation: Tech Lead

2. Product Management
Product management is the job
of looking after a
specific product within a business.
That means coming up with
a product strategy (vision),
thinking about what to build
(Product Development –
(design)), and working out how
to market and sell
the product (Product Marketing –
(execution)).

5. Traditional Vs Agile Product Development Methodology

6. Waterfall Vs Agile Product Development Methodology

7. Waterfall Vs Agile Methodology

8. Waterfall Vs Agile Methodology

11. What is Product Management?
If you don’t,
you will end up
building
products that
customers
don’t
need/want. So
many product
managers still
don’t listen to
their
customers.
Mainly focus
on your
customers
problems
Listen to the
Customers
Your
customer’s
are the least
qualified
when it comes
to giving
solutions.
Mainly when
it comes to
giving
solutions
Don’t Listen
to the
Customers

12. But to make
sure you’re
implementing
the BEST one
for customers.
Your job is not
to come up
with all the
best ideas
Be a Thief

13. I view it as a
User Test that
I can learn
from.
Mainly when a
competitor
launches a new
feature
Watch the
competition
Because it might
not be the best
solution.
It’s too easy to
simply follow
the
competition
into building
something
SHINY
But don’t
blindly watch
the
competition

14. Is it valuable
enough for
customers to
pay for it?
Don’t forget
to ask most
fundamental
questions
Get paid
You need to appeal
to the emotional
and social needs of
your customer.
There are times
when we must
trust that what we
are doing is right –
this is evidenced
in customer
loyalty
Stop worrying
about getting
paid

15. Remove
obstacles and
make decisions
& make them
fast.
Every time you put
off a decision , you
are destroying
value.
Speed Up

16. It is to solve
our
customer’s
problems.
Our job is not to
make people
happy.
Say No
It may be from
some one we
don’t like or
because we are
protecting the
Team.
Be open to
suggestions
even if they
are hard to
accept.
Don’t Say No

17. This means be
extremely
focused to solve
customer’s
problems.
Product
Managers need
to be obsessed
with their
customers.
Be a Visionary
This means be
extremely
focused to solve
customer’s
problems but
don’t think like
a customer.
A Product
Manager can’t
BE the
customer.
Don’t Be a
Visionary

18. Major Components Of Product Management

19. In Product Management

21. New Product Development Life Cycle

22. Components Required For Successful New Product Development
* NPD : New Product Development

23. How to Manage Product Development Risk

24. Attributes of Successful Product Managers
• Focus to make every single detail perfect. And you have to limit
the number of details.
• Minimal Viable Product (MVP) :
• Metrics is important since we can’t
fix what we don’t measure.

25. Key Skills Required For Product Manager

26. Vision
• Formulate your vision
– Audience you are targeting
– Distinct problem you are solving
– Unique solution that will win the
market
• Evangelize the vision to
your team
– Start by building strong conviction in
yourself
– Craft your vision into a compelling
narrative
– Deliver the narrative continuously
Design
• Determine the right
feature set
– To achieve a 10x improvement over
existing solutions
– Feature prioritization is a balance between
art and science
• Collaborate with your
designer
– Ensure the user experience appropriately
delivers on the vision and core differentiation
• Author detailed
specifications
– Guide developers to efficiently implement
the final design
Execution
• Drive project management
– Break down the roadmap into concrete tasks
– Track progress of tasks
– Triage bugs and feature suggestions
• Be resourceful to resolve any
blockers
– Fill in gaps in resources
– Resolve open issues
– Respond to industry changes, competitors,
customers
• Improve execution cadence
– Seek ways to improve team performance

27. Product Centric Vs Customer Centric
A product centric company will
place all of its focus on
a product and try to sell that
individual product to as
many people as it possibly can.
A customer centric company will
focus on one sole customer and try to
sell that individual customer as many
services as it can.

28. Human Centered Design (HCD) Model ( Concept of DevOps )

29. How to Manage as a Product Manager

30. Risk Management In Product Development Life Cycle
We follow this DevOps continuous cycle to mitigate risk and keep the Product working and error free.

33. Five Events In Scrum Framework

34. How Scrum Help Turn Around Our Development Process

35. An Agile Product Development Methodology

36. Managing The Agile Product Development Life Cycle

38. The Four Pillars Of Agile Development Methodologies - Product
Development

39. Advantages of Agile Product Methodology for Fast Growing Startups &
Enterprises

40. Advantages of Agile Product Methodology for Fast Growing Startups &
Enterprises