2. Instagram came from an inspiration-could we make sharing your life as
instant and magic as those first Polaroid pictures ?
What is
Instagram Really ?
3. Instagram development began in San Francisco
On March 5, 2010, Systrom started with $500,000
October 6, 2010 The Instagram launched
January 2011, Instagram added hashtags
September, version 2.0 launched
February 2, 2011, announced that Instagram raised $7 million
April 3, 2012, Instagram for Android was released
April 12, Facebook acquired Instagram
5. How to use Instagram ?
Steps to use Instagram:
i. Download the Instagram app
ii. Launch the Instagram app
iii. “Sign up”
iv. Import contacts and find friends
v. “Follow”
vi. “Feed”
vii. “Popular”
viii. “Share”
ix. Apply a filter
x. A brief description
xi. “Sharing” through social networks
xii. “Done”
xiii. “News” for updates
xiv. “@(YourAccountName)” – Account settings
14. Can brands get real business
value ?
23 Brands Using Instagram
Fashion brand “BERGDORFS” with 652 photos and 8,003
followers
“GENERAL ELECTRIC” With 54 photos and 15,501
followers
”MTV” with total photos: 199 and Followers: 1,04,347
”PEPSI” Total photos: 74 and Followers: 976
“REDBULL” Total photos: 260 and Followers: 60,028
15. Achievement
Users (in million)
40
30
20
10 Users (in
0 million)
Oct-11
Feb-12
Dec-10
Feb-11
Dec-11
Jun-11
Apr-12
Apr-11
Awards: Aug-11
The runner-up for "Best Mobile App" at the 2010 TechCrunch
Crunchies
Number 66 in the "The 100 Most Creative People in Business in
2011"
"Best Locally Made App" in the SF Weekly Web Awards
"App of the Year" for 2011
17. Why Facebook acquired Instagram?
Still now it is a question mark
• Users : But Facebook doesn't need users
• Mobile : Which Facebook still lacks, for some
reason
• Competition: "Giving up 1% of your market
cap to take out your biggest
threat is a savvy move."
• Data: Facebook needs more personal data?