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Resume soumen das
1. Soumen Das
Contact No: 09851111133
Email: soumendas12@gmail.com
Residence: No.2 Ramkinkar Beij Sarani, City Centre, Durgapur 713216
Objective
To seek a challenging career in channel sales, establishing myself as an asset to the organization and a leader to my team.
Leverage my sales and marketing experience to the fullest and constantly upgrade myself and thus be able to innovate, plan
and deliver in challenging environments.
Snapshot
Proven track record in dealer/distributor/channel management along with a team.
A competent professional with around 12 years of experience in the areas of channel management,
business development, client servicing, team handling & marketing in diversified trades like FMCG &
Telecom.
Worked with FMCG majors like Colgate, Cadbury and Allout.
Worked with telecom major like Reliance Telecom Ltd, Aircel and MTS
Currently with Emami Ltd.
Did projects in marketing with companies like ICICI
Handled various indoor & outdoor marketing activities throughout my career.
Key Result Areas
Meeting Sales Targets
As a hard core sales person my priority is to achieve sales target. This is done by blending my strong
analytical skills and rich experience in various trades like FMCG & Telecom. Starting from retail
mapping to placement of channels at various frequencies has been handled.
Business Development
Identifying and developing potential clients in the targeted markets/ industries, ensuring maximum
customer satisfaction by providing delivery on time & adhering to strict turnaround time.
Formulating & implementing sales strategies and handling activities like reviewing sales &
distribution, process implementation, team management, sales planning and managing receivables
thereby improving cash flow.
Team Management
Identifying and implementing strategies for building team effectiveness & cohesiveness by promoting
a spirit of cooperation between team members.
Effective utilisation of human capital with continious monitoring & encouraging decision making
ability among team members.
Client Relationship Management
Identifying and networking with prospective clients, generating business from the existing accounts
and achieving profitability and increased growth.
Building and maintaining mutually rewarding business relations with customers; managing operations
to ensure efficiency and increased customer satisfaction.
Identifying New Potential Areas
Identifying & developing untapped potential areas where revenues can be generated with proper
caring and good service thereby increasing the depth & width of distribution.
2. Professional Skills
♦ Effective interface between the top management and other vertical functions.
♦ Well equipped with MS-Office & other relevant computer proficiencies.
♦ Adhere to operational deadlines.
♦ Immediate decision making skills.
♦ Very adaptive to new concepts and policies.
♦ Capable of working in and handling an alien market.
♦ Proficient in handling multi-tasking.
♦ Sharp business analytical skills backed by around 12 years of cross-industry experience.
Organizational Experience
1) Currently working with “Emami Ltd” as “Area Sales Executive” from May 2013
• Headquartered in Kolkata looking after South Kolkata
• Managing 5000 outlets with a team of 5 Distributors and 12 Sales executives.
• Inventory management, Primary and Secondary of stock being primary function.
2) Worked with “Systema Shyam Teleservices Ltd (MTS)” as “Area Manager Retail” from
Mar 2011 to May 2013.
Highlights-
• Responsible for Data and Smartphone Business of Burdwan district.
• Appointed exclusive distribution set up for data and smartphone.
• Elivated business from 3rd
spot to 1st
in the district.
• Grown data usage from 10000 GB to 33000 GB.
• Generated highest SOGA & SONA in West Bengal.
• Had 3% SONA vs SOGA, lowest in the region.
3) Worked with “Aircel” as “Area Manager” from July 2007 to Sep 2010.
Highlights-
• Grown business from 6.5 lacs to 40 lacs in 18 months.
• Grown and established business in Mursidabad district.
• Handled worst situations and did consistent business
• Pre-paid business of Murshidabad and East Midnapur.
• Distribution team size: 2 Super distributors and 4 rural distributors..
• Responsible for 1.20 lacs Gross Adds and Rs.5 Crore revenue annually.
• Monthly planning to make Aircel offering the best.
• SOGA leadership leadership by quality gross adds.
4) Worked with “Reliance Telecom Ltd” as an “Area Sales Manager” from April 2006 to
June 2007
Highlights-
• I was headquartered in Asansol & was responsible for part of South Bengal.
• Looked after the primary, secondary as well as the tertiary sales resulting to a volume of Rs 2
crores a month.
• Controlling a team of four “sales executives”.
• Responsible for a territory growth of 170% during the two financial years of my tenure.
• Retail growth of 200% during the tenure, from 2400 retails in 2004-05 to 4800 retails in 2005-
06.
• Planning growth strategies & system implementation like MIS, churn management etc
• Marcom activities like allotment of glow signs, choosing of hoarding sites & negotiating with
vendors were also part of the job.
5) Worked with “Cadbury” as an “Area Sales Officer” from July 2004 to Mar 2006.
Highlights-
• Developed Bankura and Purulia Districs to level 4 from level 2 in Market Development Indicator.
3. • Started Institutional business in Purulia.
• Monitoring Sales and Merchandising thru 6 RDSMs and 2 ISRs.
• Marcom activities like allotment of visi coolers, glow signs, choosing of hoarding sites &
negotiating with vendors were also part of the job.
6) Worked with “Karamchand Appliances India Pvt Limited (All Out)” as a “Territory Sales
Incharge” from May 2002 - July 2004.
Highlights-
• I was headquartered in Bhubaneshwar & looked after Coastal Orissa including Bhubaneshwar
wholesale.
• Controlling a team of 16 distributors & 28 salesmen.
• Maintaining an ideal ratio of 60:40 as wholesale is to retail contribution in the territory.
• Handled C&F, inventory management and distribution and finance of the Depot.
• Responsible for the value as well as volume growth to the tune of Rs 60 lacs per month.
7) Worked with “Genius Consultants outsourced for Colgate” as a “Sales Officer” from Oct
2001 - May 2002.
Highlights-
• I was headquartered in Kolkata & was responsible for part of North Kolkata.
• Analyzing the width & depth of distribution, benchmarking was done by billing at least 20 SKU’s
per retail & 70% productive calls / day.
• Debt analysis & ageing of market outstanding, not exceeding 4 weeks.
Educational Qualification
• Completed B.com in 1999 from Rani Durgawati University Jabalpur
• Completed Higher Secondary in Commerce from St Alloysius Senior Secondary School
Jabalpur in the year 1996
• Completed Secondary under MPBoard from Christ Church Senior Secondary School,
Jabalpur in the year 1994.
Personal Details
Status : Married
Date of Birth : December 12,1976.
Permanent Address : B 10 / 170, Kalyani
Dist: Nadia
West Bengal, India
Areas of Interest : Music, cooking & swimming