Op 11 februari 2011 organiseerde het Samenwerkingsverband regio Eindhoven i.s.m. Inbo en CityTV een expertmeeting in 't Brandpunt Helmond. Thema: Kenniswerkers Presentatie: Mendel Robbers (Studio YYY) & Bärbel van Zanten (Iadea)

1. Living in Brainport YYY & IaDea

3. Foreign workers have a major share in the development of Eindhoven.

4. 30’s: Drentse factory workers

5. 60’s: Spanish skilled fine metal workers

6. The need for knowledge workers is high

10. Inspiratie Eindhoven SUPERvillage : ‘Uit onderzoek blijkt dat de meeste kenniswerkers niet zozeer op zoek zijn naar hoogdynamische stedelijke omgevingen, maar eerder naar een rustig, veilige en groen woon- en werkmilieu. Zij ... hebben uiterst traditionele woonwensen en geven de voorkeur aan een meer introvert en huiselijk bestaan in een relatief prikkelarme omgeving. (…) Zij prefereren een lange boswandeling … en gaan liever sporten …’

12. Research

13. Expats Experts 4 mannen, 6 vrouwen Gemeente Eindhoven 3 stellen zonder kinderen, 3 stellen met kinderen Woning Stichting Trudo Brainport Development 4stadscentrum, 2 binnen de ring, 2 buitenwijk, 2 dorp TU/e High Tech Campus Frankrijk, Kazachstan, India, China, Canada en Brazilië Expat Centrer Brabant

15. Waar de expats wonen

16. What is … to you? A day in your life Where you spend your free time Your values Your places Dagboek

18. Diepte interviews Activiteitenkaart

19. Idereen kiest voor het Techhouse. Brabant house Tech house Holland house Green house Design house Kies jouw huis

21. Fragments of Expat’ations

22. Welcoming & Accessible

24. Our arrival in Eindhoven was strange. It was Sunday, and everything was silent. Streets were empty and shops and restaurants closed.

25. Because I’m originally from Algiers I did not have a visa yet. No sofi-number. I had money but no bank account. And no permit to stay in the Netherlands. It would take up to six month plus six more to get things arranged.

26. City life suffers from it’s opening hours; 10.00 to 18.00, that’s not the ‘living in the city’-feeling for me.

28. The kitchen is open until 19.30 hrs.

29. Everybody speaks English, but not everything is in English.

30. Warm & Cooperative

32. The housing experience was awful. We don’t know if we get the deposit back. It is a totally unfair business. .

33. Nobody tells you how it works. They don’t think along with me, like selling me a day ticket in the bus, instead they let me pay 3 Euro’s, for a 5 minute bus drive.

34. We lack coincidental meetings, to meet new people. Meeting people and making friends whether they are Dutch or English or French is really important to us.

35. Creative & Unique

37. Eindhoven is a very exciting place, where a lot is happening. But is not something you notice at the surface. You really have to look under it.

38. The blob is the first sign of contemporary architecture. For us the Evoluon is just old modern architecture. Even the architecture of the high tech campus and TU/e is yesterdays and not tomorrow’s architecture.

39. At organized events you can experience the creativity. In Autumn there is an overkill of culture events

40. Innovative & Progressive

41. Video

42. We very much like the scientific atmosphere, and we love to recognize it in the city.

43. Everybody is surrounded by technology in their homes. In the city it becomes likewise when we start using the city-pass to do things; park your bike; dump your garbage under the ground. That is high-tech.

44. kiestvoor het Techhouse. (Nine out of ten chose the high-tech house) I love the combination: high-tech with design … and green … the soft side of technology

45. Conclusion

46. expats activity

47. Inspiratie Eindhoven SUPERvillage : ‘Uit onderzoek blijkt dat de meeste internationale kenniswerkers niet zozeer op zoek zijn naar hoogdynamische stedelijke omgevingen, maar eerder naar een rustig, veilige en groen woon- en werkmilieu. Zij ... hebben uiterst traditionele vooruitstrevende woonwensen en geven de voorkeur aan een meer introvert en huiselijk bestaan in een relatief prikkelarmerijke omgeving. (…) Zij prefereren een langebos korte wandeling in het park … en gaan liever sporten soms…’

48. Green

49. Video

50. Yes, the parks, like city park opposite van Abbe, Genneper parken and Philips parks we go, and we love the ‘kinderboerderij’ in Veldhoven. But we’re not going to the forest. That is what the Dutch like.

51. I´m a city girl. I never go to the Eindhoven Countryside. Sure I like the parks, but that is enough.

52. The true treasure is the meditative spaces around Eindhoven; the paddocks and heather fields. Those are great places for deep thinking

53. We live in a very nice peaceful place; calm, green, convenient for everyday life with a small child. But now our son is growing up and the earlier positive aspects become boring.

54. Partners

55. Video

56. I was looking for a new job and was willing to move but she left a good job because of me. If she doesn’t find a decent job in two years, we will decide to go back home.

57. Brainport

58. Video

59. Brainport is like city branding. It’s very vaguely appearing in the city. Personally I feel extremely outside Brainport, while I should play a role in it.

60. Brainport? I don’t know what that is… What does Brainport do? Import brainy people?

61. Future

62. Opening expat center Eindhoven

63. Spanish cultural center

64. Philips prepared women for their stay in Eindhoven

65. Philips technology at the train station

66. Robert Reich and the ‘Symbolic Analysts’ Eindhoven expats are what you can call ‘symbolic analysts’: hard working, focussed… trigger them!

67. Embrace internationalization:specialized shops

68. Bigger challenge: Visible cooperation

69. Qualities dependent on the left hemisphere of the brain (logic, knowledge) now need to be complemented by those associated with right-brained processes (intuition and creative thinking). Daniel Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future

70. Open up, enrich, expose and incubate

74. To be continued…

75. IaDea Creative Solutions YYY Strategic Design & www.iadea-cs.nl www.studioyyy.com