4 p analysis of gillette

4 P’S OF GILLETTE Presented By:- GROUP NO. 1 SOUBHAGYA JENA(14) SOURAV BORAH(17) YAKUTA CHAWALA(20) LOKENDRA CHOUDHARY(11) SAURABH SRIVASTAVA(44) SOUMALYA DAS(42) Under the guidance of:- PROF. SANJUKTA SRIVASTAVA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HISTORY

[object Object],[object Object],[object Object],THE GROWTH STORY

SOURCE:(ANNUAL REPORT 2007-08) SHAVING CATEGORY

SHAVING MEN PERSONAL CARE DURACELL BATTERIES ORAL B BRAUN APPLIANCES BRAUN KITCHEN APPLIANCES BRAUN HAIR CARE EPILATION BARUN STEAM IRONS PERSONAL DIOGONASTIC MANUAL TOOTHBRUSHES ADVANTAGE INDICATOR CROSS ACTION STAGES POWER TOOTHBRUSHES 3D EXCEL 3 D PULSATING CROSS ACTION KIDS FLOSS AND INTERDENTAL SATIN floss ULTRAFLOSS ESSENTIAL FLOSS SUPER FLOSS ORTHODENTIC TOOTHPASTE AND MOUTH RINSE GENARAL USE BATTERIES COPPER TOP ULTRA PRISMATIC SPECIALITY BATTERIES PHOTO HEARING AID CAMCORDER WATCH ELECTRONICS HOME MEDICAL SHAVING GELS AND FOAMS GILLETTE SERISE SATIN CARE ANTIPERSPIRANTS AND DEODRANTS GILLETTE SERISE RIGHT GUARD SOFT & DRI DRY IDEA MACH 3 MACH 3 TOURBO SENSOR SENSOR EXCEL WOMEN VENUS SENSOR DAISY PRODUCT MIX WIDTH

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRODUCT

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LINE DEPTH - CONTINUED

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE LIST GOES ON……

CORE BENEFIT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT LOOK GOOD SHAVING CREAM WITH MOISTURISER GEL BASED FACE CREAM PRODUCT HIERARCHY AUGMENTED PRODUCT

LINE STRETCHING ,[object Object],[object Object],[object Object],[object Object],PRODUCT LINE APPRAISAL

GILLETTE CREAM GILLETTE GEL GILLETTE FOAM PRODUCT DIFFERENTIATION FORM

[object Object],7O’CLOCK (SINGLE BLADE) MACH2 (DOUBLE BLADE RAZOR) MACH3 (TRIPLE BLADE RAZOR) FUSION (5 BLADE RAZOR)

ADDITIONAL FEATURES ADDITIONAL FEATURE MICROFINS (BETTER SHAVE) LUBRICATING STRIP PIVOTED RAZORS

[object Object],[object Object],[object Object],[object Object],[object Object],PACKAGING

[object Object],[object Object],[object Object],[object Object],USE OF COLOUR

[object Object],[object Object],[object Object],LABELLING

PRICING - PRICING RAZOR NAME PRICE SUPER MAX3 (COMPETITOR) VECTOR PLUS SPEED(4 BLADE) Rs.44 7O’CLOCK Rs.31 7O’CLOCK PII Rs.75 Rs.75(BUNDLE OF 5) MACH 3 TURBO Rs.199 SENSOR EXCEL(WOMEN) Rs.190 SATIN CARE Rs.35 GILLETTE PRESTO(5 BLADES) RS.75

FOAM NAME PRICE COMPETITOR PRICE MOISTURING (250gm) RS.210 OLD SPICE FRESH LIME(250gm) Rs.195 CONDITIONING(250gm) RS.210 SENSITIVE SKIN(250gm) RS.210

GEL NAME WEIGHT PRICE GILLETTE GEL 60gm Rs.53 PALMOLIVE 70gm Rs.45 GODREJ 70gm Rs.41 FA 80gm Rs.42 DETOL 90gm Rs.40 AU79(ADITYA BIRLA GROUP) 70gm Rs.39

ALL VARIENTS ARE OF 100ml SOURCE---- FOOD BAZAR, KHARGHAR AND MOORE SUPERMARKET , KHARGHAR AFTER SHAVE NAME PRICE(Rs.) GILLETTE 260 FA 170 AXE 130 OLD SPICE 125

[object Object],[object Object],[object Object],[object Object],[object Object],PRICING TECHNIQUES

[object Object],[object Object],[object Object],[object Object],PLACE

- INDORE DADAR AND NAGAR HAVELI MUMBAI AURANGABAD PUNE PANAJI FEEDER MARKETS SOURCE: Anand Abhishek “GILLETTE INDIA MACII PROJECT”,2007, IIM Indore PLACE HUB

DISTRIBUTOR AREA SALES MANAGER SALES REPRESENTATIVE FLEET DRIVERS CHANNEL

[object Object],[object Object],[object Object],[object Object],ADVANTAGES

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROMOTION

[object Object],[object Object],[object Object],[object Object],[object Object],PROMOTIONAL ACTIVITIES

AIDA MODEL ,[object Object],[object Object],[object Object],[object Object],AIDA MODEL

4 p analysis of gillette

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4 p analysis of gillette