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Marketing Plans: (Not) Just
Another New Year’s Resolution
August 15, 2015
2
Sponsors
Diamond
In Kind
Gold
Platinum
Vicki R. McCullough
Sequitur Marketing, LLC
www.sequiturmarketing.com
Plan?
plan
/plan/
noun
1. a detailed proposal for doing or achieving something.
synonyms: procedure, scheme, strategy, idea, proposal,
proposition, suggestion, action point
2. an intention or decision about what one is going to
do.
synonyms: intention, aim, idea, intent, objective, object,
goal, target, ambition
Why don’t we plan?
Why don’t we plan?
• It’s hard
• We don’t know what to do
• It takes too much time
• We don’t see the benefit or value
• No one follows the plan so why bother?
• We’d like to plan but the boss/CEO/team is
not interested
What are the benefits
of planning?
What are the benefits of planning?
• Forces you to answer difficult questions
• Establishes direction and focus, counters
shiny object syndrome
• Collects and documents info useful to
bankers, investors, potential partners
What are some
simple steps to
better plans
and planning?
What are some simple steps to better plans and
planning?
• Engage others…collaborate
• Listen
• If needed, go it alone
• Be realistic
• Focus, prioritize
• Adapt to your environment
• Live your plan; don’t give up
12
Sponsors
Diamond
In Kind
Gold
Platinum
Thank you!
Presentation will be available at
www.slideshare.net/sosequitur
Vicki R. McCullough
Sequitur Marketing, LLC
www.sequiturmarketing.com

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Marketing Plans: (Not) Just Another New Year's Resolution