Gives you an complete overview of What is SEO and how does it works??

1. SEO Tips to obtain top rankings Sorav Jain Marketingchips.blogspot.com

2. Google Algorithm

3. Google Algorithm – Things Which Counts

4. Example for SEO Keyword Paid Link OptimizedWWebsite

5. SEO Process

7. Complete Site Analysis - http://www.siteyogi.com/ , www.digitapoint.com, (Discussed at the end)

8. External Linking

9. website Website linking towards CMO Axis

11. Link Baiting the best way Section for Blog, News, Press Releases, Discussion Forums, Interesting Facts Topics which gains popularity 101 list for ______ gets most authorized Best tips to _____________ _______ Tips (ex: SEO tips ,marketing tips) 10 easy ways to help ___________ (ex: promoting your business) _______Myths (ex: Marketing Myths) Extensive resource list for specific topic List of gurus Discussion on gurus and experts (flatters experts on later point of time and generates thought leadership) Digging the above articles on various communities, forums built on social networking sites such as facebook, linkedin, Digg.com, del.ic.ious.com etc. Interesting survey reports which can drive enormous feedback. Any innovative concept that can drive people to authorize the website or consider it as Hub.

12. Features of a Quality Link Required feature of quality link 1. Anchor text . Text links preferably contains relevant anchor keyphrase in text. 2. Adjacent text . Plain text next to a link is valuable if relevant. 3. Domain or link popularity aka PageRank of site. The site overall should have a large number of external or backlinks 4. Link popularity or PageRank of page If you can obtain a link that is run-of-site across all pages this is most valuable. 5. Context of page. Links are more relevant if related links on a topic promoted on. 6. Run-of-site/run-of-section link Number of pages containing link . If you can obtain a link that is run-of-site across all pages this is most valuable since it provides many links. 7. Location of domain . UK sites (co.uk) are generally most valuable since will help boost position for UK local searches similarly for .in it boost position for India 8. Destination of backlink (Deeplinks) Links that link directly to a category or product page are most valuable since these have context. 9. Site authority Many SEO commentators believe PageRank is unimportant compared to the authority of site. Authority is partially indicated by number of links to domain and links out – hub site. Undesirable feature of link 1. Redirected links. These links use a redirection script possibly to an ad server. If there is a query string (?) or a script such as .pl, .php in the linking URL, then this is a sign of a redirect. 2. NoFollow . Links containing nofollow tags have no value View Source or use SearchStatus – see below – to identify sites which use nofollow 2. Link exchange network. Filters applied if identified. 4. Image links . Text links are most effective. So if link requires a banner or button, a text link in keeping with guidelines above could be obtained. Alternatively use Alt text to describe site. 5. Directory links on pages with many sites listed. Most directories are simply created to make money through Google AdSense (Made for Adsense or MFA sites) or affiliates. Bad neighbourhoods. 6. Reciprocal links Many directories operate through offering reciprocal links. This will not be possible for the main Euroffice site, although it may be possible in future as part of a separate blog site. Such sites will have to be rejected. 7. Temporary links Link needs to be present for at least one year.

13. Content Feeds – another external-internal linking approach http://www.searchenginegenie.com/link-building.htm http://www.raahi.com/hotel-reviews/hotels-in-port-blair/hotel-shompen.html Adding Informational links connecting other pages of the same website. – Maintaining Interacting, Interesting Navigation

14. Getting Tagged? www.delicious.com www.slashdot.org www.Digg.com www.reddit.com www.mixx.com www.2collab.com www.mister-wong.es www.mister-wong.de www.digg.com www.blinklist.com www.propeller.com www.furl.net www.mister-wong.cn mister-wong.com mister-wong.ru www.mister-wong.fr www.connotea.org www.folkd.com www.multiply.com www.tumblr.com www.diigo.com Examples

15. Internal Linking

16. Internal Linking = Information Linking Architecture http://www.yatra.com/holidays.html Internal Links

19. Example-2 Tip: Ensure primary and secondary Navigation labels include keyphrases within anchor text BARCLAYS www.searchenginegenie.com Links at the footnote

20. Example-3 Local navigation : filling left and right pods with keyphrase rich hyperlinks

22. On Page Optimization

23. Approach

26. Long Tail Phrases

27. Keyphrase Trend Tip: Use the Google keyword tool to inform keyword identification and copywriting: https://adwords.google.com/select/KeywordToolExternal

29. No of Keywords/page Caution: Not more than 2 keywords in a page Keyphrase priority Narrow scope Broader scope (variants to use less often) Primary keyphrase(s) Marketing Strategy (ies) Marketing Strategy India Secondary keyphrase(s) Marketing Promotional Strategy (ies) Marketing Brochure Designing Tertiary keyphrase(s) Design your Marketing Plan Excellent Marketing Strategy

31. Google Map Submission Tip: Submit all local retail locations to Google maps – Add business

33. Thank You!