The document describes a promotion package for a new soap opera that includes a TV trailer and two additional promotional materials from the following options: magazine front cover, poster, or two linked webpages. It then provides responses to four questions about how the media product uses and develops conventions of real media, the effectiveness of combining the main product with ancillary texts, what was learned from audience feedback, and how media technologies were used in construction, research, planning and evaluation.

2. A PROMOTION PACKAGE FOR A NEW SOAP
OPERA, TO INCLUDE A TV TRAILER, ALONG WITH
TWO OF THE FOLLOWING THREE OPTIONS:
MAGAZINE FRONT COVER
POSTER FOR THE SOAP
TWO HYPERLINKED WEBPAGES

3. 1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND
ANCILLARY TEXTS?
3. WHAT HAVE YOU LEARNT FROM AUDIENCE FEEDBACK?
4. HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND
REASERCH, PLANNING AND EVALUATION?

4. WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?

5. 1
IN ORDER TO KEEP ALL OF MY REASERCH, PLANNING AND FINAL
WORK IN CHRONOLOGICAL ORDER I HAVE CREATED A BLOG
WHICH SHOWS THE PROCESS I FOLLOWED IN CREATING MY
FINAL PRODUCTS.
http://sophiecharlesa2mediablog.blogspot.com/

6. 1
IN ORDER TO CREATE A SOAP TRAILER I HAD TO UNDERSTAND THE
CODES AND CONVENTIONS
I FIRSTLY REASERCHED INTO SOAP OPERAS THEN I CHALLENGED
EXISTING SOAPS IN MY OWN TRAILER.
•SOAP OPERAS RUN CONTINUOSLY
•FILMED ON A SET NOT LOCATION
•STORYLINES OVERLAP TO KEEP
AUDIENCE INTERESTED
•EXTREAM CLOSE UPS TO SHOW
CHARACTERS EMOTION

7. 1
FORMS AND CONVENTIONS
I HAVE EVALUATED THREE
EXISTING SOAP OPERA TRAILERS
IN MY BLOG. PLEASE SEE OLDER
POSTS TO VIEW MY
EVALUATIONS OF THESE

8. 1
ESTABLISHING SHOTS
NATURAL LIGHTING
OVER THE SHOULDER
SHOTS

9. 1
MINIMAL
MAKEUP TO
CREATE
REALISM
CLOSE UPS TO
NATURAL SHOW THE
LIGHTING TO AUDIENCE
EMPHASISE REAL EMOTION
REALISM

10. 1
BETWEEN MINE AND REAL SOAP OERAS
HOLLYOAKS
SHOT FROM BEHIND CLOSE UPS OVER THE SHOULDER

11. 1
BETWEEN MINE AND REAL SOAP OERAS
TOWIE 90210 MADE IN CHELSEA
ESTABLISHING SHOTS TITLE CARDS END OF TRAILER

12. 1
BETWEEN MINE AND REAL SOAP OERAS
MISFITS CORONATION ST. EMMERDALE
BRAND IDENTITY SIMILAR LOCATIONS – CAFE HIGH ANGLE SHOTS

13. 1
THROUGHOUT THE SOAP THERE WERE VARIOUS NARRATIVE
STORYLINES RUNNING ALONG SIDE ONE ANOTHER
ROCHE SPENCER PARIS GARY

14. 1
ALL OF OUR CHARACTERS WERE LINKED WITH ONE
ANOTHER IN VARIOUS WAYS
SPENCER IS CHEATING ON PARIS AND SPENCER ARE
PARIS WITH ROCHE TOGETHER
GARY SPENCER ROCHE DOWNTON CHARLTON PARIS
GARY AND DOWNTON
ARE BROTHERS

15. WE HAD SHARP FAST EDITS IN OUR SOAP OPERA TRAILER TO
BUILD UP TENTION AND MAKE THE AUDIENCE WANT TO WATCH
THE SOAP. THE TRANSITIONS USED ALSO HELPED CREATE
MEANING THROUGH THE TRAILER.

16. WE CHOSE TO ADD TITLE CARDS INTO OUR TRAILER TO CLARIFY
TO THE AUDIENCE WHAT WAS HAPPANING. THIS HAS BEEN
DONE IN MANY OTHER SOAP OPERA TRAILERS SUCH AS

17. IN THE TRAILER THE AUDIENCE SEE MULTIPLE POINTS OF VIEW.
THEY KNOW ABOUT THE AFFAIR YET KNOW THAT PARIS DOES
NOT KNOW YET BY THE END SHE FINDS OUT BUILDING TENSION
TO ENCOURAGE THE AUDIENCE TO WATCH THE SOAP OERA.
TOGETHER
CAUGHT
OUT
SECRET
LOVER
BEST
FRIENDS

18. STEROTYPES ARE CREATED THROUGH THE TRAILER

19. WHEN CHOOSING A SOUND TRACK THERE WAS MANY
PROBLEMS THE FIRST SOUND TRACK WAS MUSE - BED
POOR QUAILTY
DIDNT FIT THE EDITING
(SOUND BEATS)
DIDNT ADD ANY MEANING

20. AFTER NOT HAVING A SOUND TRACK AND TRYING SOMETHING
NEW EACH DAY WE FINALLY DECIDED ON SWEET DISPOSITION –
THE TEMPER TRAP
FITTED OUR TARGET AUDIENCE
– YOUNG ADULTS
STARTS SLOW AND BUILDS UP
TENSION AS THE TRAILER RUNS
THROUGH
DRUMS AT THE END MATCH
THE EDIT (SOUND BEATS) –
TITLE CARDS
AS THE SONG IS IN A D-
MAJOR – MATCHES THE
STORYLINES OF TRAILER (SAD)