SEO Process - Search Engine Optimization Roadmap Requirement Analysis and Selling SEO

1. Search Engine Optimization
Roadmap, Requirement Analysis,
Selling SEO
Roadmap for New Client
Package
Content Requirement
Reporting and Suggestions

2. Developing SEO Packages
• Flat Rate/Fix Rate pricing model
• Packages based on monthly recurring charges
• Designed to cater everybody including low and high end
market is willing to pay

3. Package Includes
• In-Depth SEO Site Review & Audit
• Keyword Analysis
• Initial Ranking Report
• Onsite SEO Optimization
• Optimized, Branded & Distributed Articles
• Custom Branded Press Releases
• HTML/XML Sitemap
• Robots.txt Review
• 404 Error Handling Page
• Canonicalization
• 301 Redirects

4. Package Includes
• Search Engine Submissions
• Paid Express Submissions
• Manual Directory Submissions
• Blog Design & Maintenance
• Mobile Site Optimization Consulting
• Analytics & Webmaster Tools Setup
• Link Building Campaign
• Guest Blogging
• Infographic
• Social Bookmarking
• Monthly Ranking & Progress Reports

5. Core Services and Task Timeline
Phase I (SEO Strategic Plan)
• Market Research (4-5 days)
• Technical Site Audit (5 days)
• SEO Strategy (15 days)
• Reporting (2-3 Hours Per Report)

6. Market Research (4-6 Days)
• SWOT Analysis with top 20 Competitors on a given keyword
• Strengths
• Weaknesses
• Opportunities
• Threats

7. Market Research Summary
Rank Site Back Links Site Age
(Years)
Alexa Rank PageRank
1 Site1.com 4,347 5 1,345 7
2 Site2.com 9,098 7 5,360 6
3 Site3.com 7,326 3 980 5
4 Site4.com 2980 4 10,456 4

8. Technical Site Audit (5 days)
• Tagging of key on-page elements; for example, <h1 > tags
• Menu structure and crawl-ability
• Relevant page-specific titIe and meta tags featuring target
keywords
• Internal linking practices
• Site Structure( Indexing, Accessibility & Architecture )

9. SEO Strategy (15 days)
• Introduction
• Competitive insights
• Keyword research
• Site structure proposal
• Proposed long-term goals and time line of
actions

10. SEO Strategy Introduction
• The introduction will cover how we are going to approach our SEO strategy.
• Research
– Customer brief
– Keyword Research
– Competitive research
– SEO strategy
• Implementation
– On-site implementation
• Analytics
– Ranking analysis
– Traffic analysis
– ROI analysis
– Reporting
• Optimization
– Campaign optimization and refinement
– Conversion optimization

11. Competitive Insights
• Focus as much as possible on the SWOT data
• Go through 10-20 competitors in detail and convey each
site’s unique selling point
• Analyzing factors weather a website is commercial in
nature or simply an informational site
• How visitors are converted and the kind of conversion
path each site contains

12. Keyword Research
• Keyword Opportunity
• Content (title tags, meta description, URL naming
convention)
• keyword target list
• Find the most important terms to your company/site
• Analysis with SEMRush

13. Site Structure Proposal
• SEO Friendly Design
• Accessibility
• Identity
• Easy Navigation
• Content

14. Reporting (2-3 hours per report)
• Benchmarking and Reporting Key Performance Indicators
(KPI)
• Monthly Benchmarking Reports: We will run a benchmark
ranking report showing all your existing listings, in the major search
engines before we start. This concise report will be sent monthly to
help document our progress.
• Monthly Website Position Report: Every month, we will run
a ranking report to document the progress and send it to you via
email. The rank reports include rank reporting on Yahoo, Google,
and Bing, and indicates which keyword your web site currently
ranks for on the search engines.

15. Core Services and Task Timeline
• Phase II – On Page SEO
• Choosing primary keyword for the page
• Optimizing the top SEO elements
• Optimizing the meta data
• Incorporating keywords into page content.
• Creating internal links.
• Advance SEO techniques
15 Pages in One Month*

16. Core Services and Task Timeline
• Phase III – Off Page SEO(3-6 Months)
• Targeting sites linking to competitors.
• Submitting site to relevant directories.
• Adding site to local search.
• Asking contacts for a link.
• Advanced link building strategies.
– Content Writing.
– Article Submission.
– Social Bookmarking.
– Paid Directory Submission.
– Classified Ads , Business Listing
– Blogs Creation and promotion.
– Infographic submission

17. Reporting (2-3 hours per report)
• Benchmarking and Reporting Key Performance Indicators
(KPI)
• Monthly Benchmarking Reports: We will run a benchmark
ranking report showing all your existing listings, in the major search
engines before we start. This concise report will be sent monthly to
help document our progress.
• Monthly Website Position Report: Every month, we will run
a ranking report to document the progress and send it to you via
email. The rank reports include rank reporting on Yahoo, Google,
and Bing, and indicates which keyword your web site currently
ranks for on the search engines.

18. Content Marketing Strategy
Item No of Words Quantity
Articles 400 4
Blogs 250 2
PR 400 2
Classified 50 5
Monthly Content Requirements in Best Case Scenario

19. Content Requirement
Content Requirement Sheet
Project Name Sample Project
Items
Keywords 3 5 10 15 25 40
Articles 1 2 4 5 9 15
Blogs Weekly 1 1 2 4 6 8
PR 1 1 1 1 1 1
Classified 2 3 6 8 15 20