The document discusses environmental analysis techniques for businesses. It outlines that a business environment consists of internal and external factors that influence an organization. These include strengths, weaknesses, opportunities, threats, government policies, economic conditions, and sociocultural trends. Some key environmental analysis techniques are then described, such as SWOT analysis, PEST analysis, Porter's Five Forces analysis, scanning the environment, forecasting, and monitoring changes. Political, economic, social, and technological factors are highlighted as especially important to analyze regarding their impact on businesses. Environmental analysis is emphasized as important for finding weaknesses/strengths and adapting products and services to changing market conditions.

1. Environmental
analysis and its
technique
NITISH KUMAR
MBA 1st year
ROLL Nub…. 15

2. Business environment consists of those have
a bearing on the business such as the
strengths weakness, internal power and
orientation of the origination government
policies and regulation ; nature of the
economy and condition; socio-culture factor
;demographic trend ; nature factor and
global trends and cross-border
development

3. Internal

Value System
 Mission and Objectives
Management Structure
and Nature
 Internal Power
Relationship
 Human Resources
 Company Image and
Brand Equity

external






Micro Environment
Macro Environment
The suppliers
Competitors
Customer
Marketing intermediaries

4. Scanning
Forecasting
Monitoring
assessment

5. Environmental Scanning
SWOT Analysis
PEST Analysis
Porter’s Five Forces Analysis

6. Political Factors – may have direct or indirect impact on the
organization’s operation. Decisions made by the government may have
an effect on the business. The political arena has a big influence on how
organizations operate, the purchasing power of the customers and
other businesses.
Economic Factors – the organization is affected by economic factors.
Economy also affects the purchasing power and behavior of the
consumers.
Sociological Factors – include the demography, lifestyle, cultural aspects
of the consumers. These factors have a big influence on the consumer
needs and wants. Sociological factors also affect the size of potential
markets
Technological Factors – technological change plays an important role in
shaping how organizations operate. Technological factors are important
in gaining competitive advantage. Technological innovations can
improve production efficiency, quality and speed. New technology is
changing how organizations operate.

7. Political factor
Globalization
Company policies

8. 
The environment of business not stable And can change
quickly

The environmental factor have an important impact on
the businesses

The environmental analysis help to find out weakness
and strength of the product or services

The environmental analysis help cerate the new
product And services in market