1. is
a mobile social utility
that
allows people to send phone-generated
multimedia contents and text messages
to
their network of friends
in real time in any place

2. What ?
When ?
Where ?
To whom ?
Communicate
Real time
Real place
Multimedia
Micro-blogging
Network of friends

3. What’s our marketplace?
Smart Camera Phones
The overwhelming majority of online social networking
will be conducted via the handset rather than the PC

4. What is the vertical
competition?
Mobicue is one of the top vertical players in the field
competing in the global market
Mobicue, Zannel, Jaiku, Radar, etc.

5. What’s the horizontal
competition?
Mobicue
≠ trimmed down web service
Mobicue
≠ subordinate feature set of a web
service

6. How are we different?
Dedicated to providing best-of-breed
mobile experience
• Mobile picture, video, sound and text, etc.
• Multimedia messaging organized in conversations
• Real time & place
• Integration to real time multimedia personal status of
popular social networking services – Facebook
• High user loyalty by hosting their UGCs and network of
friends
• Optimization of SNS features for phone use
• Complete experience across mobile devices and PCs

7. How do we distribute?
Distribution, distribution, distribution!
• Comprehensive and convenient mechanism of penetrating networks
of friends
– Sharing, embedding, RSS feeds, invitations, notifications, and more, by
– Emails, SMS, MMS, address books, etc.
– integration with popular SNS (personal status updating)
• Free tools and charged full-fledged client software distributed
through popular mobile application stores
– Independent mobile application stores like www.getjar.com,
www.handango.com, www.mobile9.com, etc.
– Mobile carrier application stores like Orange Application Shop, etc.
– Phone maker application stores like iPhone App Store, Nokia Ovi App
Store, etc.
• Creating buzz by online PR over mobile web news & blog sites

8. What’s our strategy of
technology adoption?
The design and development of Mobicue evolve with the state-of-
the-art open source technologies with the great consideration of
cost-efficiency & scalability
• Cloud computing adoption
• Multiple presentation involving web pages, RSS & Widgets, to
maximize real time experience
• Google Open Social Framework adoption to provide APIs and
maximize the interconnection with other existing SNS
• Symbian F5 WRT support
• …

9. What has Mobicue
accomplished?
170 countries, and top 5 countries are China,
. Registered users from
United States, India, Norway & UK
. Staff picked by iPhone Web-app store
http://www.apple.com/webapps/socialnetworking/mobicue_mobicueltd.html
. 80% of users are mobile phone users
. 61% of users choose English as their 1st language
. User loyalty is quarterly 27%, monthly 27%, and daily 26%
. 80% of traffic is derived from mobile phones
. 37% of visits are generated by notifications & invitations
. 73% of daily visits are created by new visitors
. Over 1.5 million downloads of our client software

10. What’s the profit potential?
Mobicue is dedicated to
building up multiple revenue streams
Freemium
Location-based personal classifieds
Sponsorship
Traffic revenue sharing

11. Summary
Mobicue
=
Real time, real place multimedia short posts
to network of friends
…
…