FM is ready to wear total wardrobe solution for mid-premium segment which represents the globally aspiring Indian Youth. The FM range captures international designs and trends offering a variety of fabrics in various blends for the consumer.

1. Fashion Mirage
A
Brand by
Indus Group

2. About Indus Group:-
Indus Group (An ISO 14001-2004 & ISO 9001-2008 certified
company) is the dream project of four experienced professionals
from different fields to mark the Indian intellect and creative
intelligence in the globe is their mission! Under the rich expertise and
exposure of young and vibrant Indus management, all set to mark its
operations and class apart services in Aviation, Corporate and VIP
transport management, Hospitality, Entertainment, Education,
Healthcare and Animal Husbandry projects in the days to come
Indus group is one of the fastest growing company headquartered in
New Delhi with multinational operations spread across in UK, Dubai,
Singapore, Botswana, Bangalore, Hyderabad, Chandigarh, Mumbai,
Kolkatta, Guwahati, Chennai and Mysore shortly.

3. INDUS MISSION
“UNITY IN DEVERSITY” & “WE CAN GROW TOGETHER”
• QUALITY POLICY:
Indus Group standards of innovation, quality and trust have been established and
are being upgraded constantly by the high caliber team of intellectuals.
• CORPORATE RESPONSIBILITY:
Indus story is of the people across the world sharing ideas and insights to create
value for customers, employees, business associates and share holders and
enduring the long term growth.
• DEFINING THE COMPANY:
The people who make INDUS an innovative and customer centric organization.
INDUS is the Brain child of four qualified individuals, who have come together to
share their experience and expertise in different fields, to offer you a world of
comfort, economic independence and convenience.

4. The Indian Market for Men Apparel
The domestic market for men apparel is rapidly expanding and is expected
to experience an annual average increase of around 15% from 2010 to
2012.
According to a study, the demand for ready-made garments in India will
surge at an annual rate of around 17% to reach Rs. 42,918 Crores by 2012.

5. Brand Fashion Mirage
FM is ready to wear total
wardrobe solution for mid-
premium segment which
represents the globally aspiring
Indian Youth. The FM range
captures international designs
and trends offering a variety of
fabrics in various blends for the
consumer.

6. Use of templates
• It is the fastest growing national brand in the category with an aggressive
marketing and retailing plan. With Rahul as brand ambassador, the brand has
successfully created an emphatic connection with the target customers - the
young generation.
• Retail concept – Cloths (fabric), clothes (garments) and accessories sold
through EBOs which also provides tailoring and designing consultations under
one roof.

7. Fashion Mirage Store

8. Fashion Mirage Store

9. FM Product Line
The FM product line includes formal, informal, casual and evening wear line
ruled by Polyester Viscose and spans across other blends and fabrics like
Polyester Wool, Cotton, Linen, Wool, Silk, Lycra, Modal, Tencel, Polyamide,
Soya and Bamboo.
Each line constitutes shirts, trousers, blazers, suits, denims, chinos, cargos, T-
shirts etc in myriad variety and in accessories comprise belts, cuff-links, mufflers,
tie, socks and much more.

10. Target customers
• Middle class Male, 21-35 years
• Seeks value for money but aspires and strives for better life
• He is daring , likes to compete and win as success is most
important to him
• Fashion conscious and influenced by celebrities

11. Fashion Mirage Franchise Facts
Model 1 Model 2
Deposits 10 lacs 20 lacs
Rental Franchise a/c Franchise a/c
Space Required 500sq ft 1000 sq ft
MG (Minimum Guarantee) 5% 5%
Investment on interiors & Franchise account Franchise account
Billing Software
Margin 25% 30%
Stock correction 10% bi-annual 10% bi-annual
Running Expenses Franchise a/c Franchise a/c

12. Franchise Support Plan
Site Selection and Approval
Staff Recruitment and Hiring
Stock control and Reordering
Initial training
Marketing & Advertising Support
Ongoing assistance

13. Fashion Mirage Presence in India
FM will be present across a large number of dealers and retailed by Brand house as
well through exclusive Brand outlets pan India stocking the entire range of fabrics and
garments. Additionally each store offers tailoring facility. Shortly we will be present in
tier 1 and tier 2 cities like:
Agra Ahemdabad Amritsar
Aurangabad Baroda Bhopal
Bengaluru Bhubaneswar Chandigarh
Chennai Coimbatore Delhi
Ghaziabad Goa Gwalior
Hyderabad Karnal Kolkata
Ludhiana Lucknow Mangalore
Mumbai Mysore Nasik
Patiala Patna Pune
Raipur Secundrabad Surat
Thane

14. For Franchise Inquiries
Contact : Shaili Mansuri
Call : 09727747780
Email : shaili@franchisemart.in