2. CONTENTS
Share your contact Info
Let your audience know how to reach you.
Use direct messages
They will contact you, and you have to respond.
React to your audience
Your audience will react to you, so react back.
3. Start managing your e-marketing like a
professional
Sombrero,
your e-marketing trainer
Download now
| 15-minute tasks every day
| Personalized suggestions
| Tailored to your experience
5. Let your followers find you
They will want to talk to you in the real-world, so
let them.
Twitter let’s customers find you with ease.
Helps you avoid public complaints.
Why should I share my contact info?
6. Limited space on Twitter
There isn’t much space for contact info, so only
put the essentials.
Type your website address into the Website box.
Add your email or phone number into the bio
box.
How do I share my contact info?
8. What are direct messages?
One more way to contact you
They are messages from followers that only you
can see.
It’s a quick way to directly talk to your followers.
You have to respond to them to keep your
followers happy.
9. Keep your audience happy
If you don’t, they will feel ignored.
Responding shows that you take social media
seriously.
It also shows that you care about your followers’
concerns.
Why should I respond to messages?
10. It’s easy!
Select the Messages tab on your homepage.
Select the message you want to respond to.
Type what you want to say to this follower.
Hit send.
How do I respond to messages?
11. How do I respond to messages?
But watch out!
Be authentic. Don’t send automatic
messages.
Your followers will know and they won’t
appreciate it.
MON TUE WED THU FRI SAT SUN
12. | improve your e-marketing performance
| get tasks tailored to your needs
| see how to effectively use social media channels
Sombrero e-marketing trainer
14. Why should I react to my audience?
Show them you care
You can’t only respond to private direct
messages.
People will interact with you on your tweets
and in their own.
Your audience wants to be heard, show them
that you’re listening.
15. Why should I react to my audience?
It benefits you too
Reacting to them boosts your likeability
online.
It encourages people to engage you even
more.
If you respond consistently, they will keep
engaging you.
16. How do I react to my audience?
Tweet replies
Respond to users when they reply to your
tweets.
Reply back to thank them for their reply or to
answer a question.
Favourite the tweet if you like what they said
or just to acknowledge them.
17. How do I react to my audience?
Mentions
Respond to users when they mention you on
Twitter.
Answer them if they are asking you a question
or calling you to comment.
Favourite their tweet if you merely want to
acknowledge them.