7. Versus other mobile advertising channels, idle screen offers huge reach Reach Frequency Mobile portals TV MMS SMS Voice - - + + Bluetooth Idle Screen Search engine Voicemail notification Prepaid notification Missed call notification Voicemail Branding & direct response channels USSD Applications Video calling Gaming
8. Company History 2006 2008 2009 2007: Signed LOI with TeliaSonera 2006: ComCom Established May 2008: Signed LOI with Telenor Global June 2008: Signed LOI with DTAC, Thailand March 2009: Signed agreement DTAC, Thailand JV With BEC TERO Established November 2008: Signed contract with ELISA, Finland February 2009: Commercial launch ELISA, Finland 2007 Sept 2009: Soft-launch DTAC, Thailand Oct 2009: Soft-launch AIS, Thailand Aug/sept 2009: Trial with operator in 7 european countries Nov 2009: Commercial launch DTAC, AIS, TRUE ThailandFinland
9. Global Market Expectations Mobile advertising will be worth $5.7 billion by 2014 Juniper research - June 2009 Mobile advertising will be worth $29 billion by 2014 ABI research - May 2009
10. Product Portfolio MCMS Mobile Content Management Solution Wap-publish Mobile Internet Advertising Combar Idle Screen Banner Advetising Messaging SMS/MMS Advertising Toolbar Toolbar Banner Advetising
11.
12.
13.
14.
15.
16. Business Model Mobile operator ComCom End user Advertiser Reports & Revenue Share Reports & Invoices Incentives Orders & Graphics Software Campaigns Usage stats Acceptance Customer Information Payment
17.
18.
19.
20.
21.
22. Thank you! Contact information: Name Anders I. Solheim Position Vice President Email: [email_address] Phone: +47 456 69 000 Facebook: http://www.facebook.com/pages/ComCom/179089082108 Twitter: http://www.twitter.com/comcomas/