Career In Search Engine Optimization

1. www.DevsTeam.com
Career In Search Engine Optimization

2. Facebook: /solarsunrise
Skype: solar.sunrise
www.devsTeam.com
Internet Marketer
&
Project Manager, DevsTeam Ltd

3. Search Engine
What is Search Engine?
Directory & Search Engine?
How does Search Engine Works?
Why People Use Search Engine?
Most Popular Search Engine
Search Engine statistics
Resource:
http://www.seomoz.org/beginners-guide-to-
seo/how-people-interact-with-search-engines
http://www.thesearchguru.com/search-stats.asp

4. খ োঁ জ দ্য স র্চ Engine

5. Lets take a closer look at Each Part:
Bot, a web crawler/Spider (Like Googlebot) that finds and
fetches different web pages & handover to Index server.
The indexer that sorts every word on every page with different
categories and they stores the resulting index of words in a
huge database.
The query processor which compares your search query to the
index and recommends the documents that it considers most
relevant.
Check this Infograph to know the detail process:
http://ppcblog.com/how-google-works/how-google-works.jpg
How Search Engine Works?

6. Search Engine Index

7. File/document formats supported:
HTML, PDF, SQL, Spread sheets
Meta tags indexing
Indexing ALT: Search engine indexes
ALT text associated with images.
Search Engine accept those file format and read theme

8. How Google Process a Query

9. Search Query OR Search Parameter
1. Explicit Phrase search (Exact Search):
Example: "graphic design tutorial"
Here About 56,700 exact results for graphic design tutorial
But Normally About 22,500,000 results for graphic design tutorial
2. Exclude Words from your search results:
Example Search: graphic design –tutorial
3. Site Specific Search:
Example: web design workshop site:webdesign.tutsplus.com
exact: "web design workshop" site:webdesign.tutsplus.com
4. Similar Words and Synonyms:
Example: "internet marketing" ~professional

10. 5. Specific Document Types:
Example: "blogging tips" filetype:ppt
6. This OR That:
Example: internet marketing OR advertising
7. Numeric Ranges:
Example:Sony TV 500..600$
8. Calculator:
Example: 48512 * 1.02
9. Word Definitions:
Example: define:plethora
Read More: http://www.google.com/insidesearch/tipstricks/all.htm

11. Session to Analyze by SERP

12. So Guys, Now You Know What
Search Engine Is!

13. Basic Concept of Web Promotion

14. SEO & PPC Discussion
 Why & When we Should Go For PPC
 Can I start PPC program along with SEO
 PPC doesn’t influence directly in SERP (Organic)

15. White Hat, Black Hat & Gray Hat SEO

16. White Hat SEO
Techniques
 Original & Quality
Content
 Onsite
Optimization
 Quality Link
building
 Guest Blogging
Black Hat SEO
Techniques
 Hidden Text on
content
 Keyword Stuffing
on Text
Cloaking
Doorway pages
Link Spamming
Gray Hat SEO
Techniques
Article Spinning
Three Way Link
Exchange
Buying Expired & Old
Domains
Link Wheel
Google Bombing

18. Who Gets The Most Clicks On the 1st
Page of Google?

19. What is SEO
Definition: Search engine optimization (SEO) is the
process of improving the visibility of a website or a
web page in search engines' "natural," or un-paid
("organic" or "algorithmic"), search results. In general,
the earlier (or higher ranked on the search results
page), and more frequently a site appears in the
search results list, the more visitors it will receive from
the search engine's users. SEO may target different
kinds of search, including image search, local search,
video search, academic search, news search and
industry-specific vertical search engines.

21. Career in SEO
 In-house SEO Service
 SEO Agency Service
 Holistic SEO Service
 Link Building Service
 Link Buy & Sell Service
 Content Developer
 Journalist
 Site Farming
 Brand Farming
 Affiliate Marketing

22. Future of SEO

23. Future of SEO

24. Future of SEO

25. SEO Job in India

26. SEO Job for Bangladeshi

27. SEO Job in Bangladesh

28. Wanna Do It !
MOZ dot com
SEARCHENGINEJURNAL dot com
SEOROUNDTABLE dot com
SHOUTMELOUD dot com
SEARCHENGINEPEOPLE dot com
DevsTeam Institute of IT started a
Advance Search Engine Optimization
Course

29. Thank You 