1. 1 Confidential
A New Era in IT – So What?
Dr. Chawapol Jariyawiroj
Country Manager – Thailand, Vietnam and
Indochina

2. 2 Confidential
VMware Is The Customer Proven Market Leader
Company Overview
• $3.77 billion in 2011 revenues
• >$4.5 billion in cash and
equivalents
• 30%+ operating margins
• ~13,000 employees worldwide
• 5th largest infrastructure software
company in the world
• Q1 was up 22% YoY
• 85% of virtualized workloads
Proven in the Trenches
• 350,000+ VMware customers
• 100% of Fortune 100
• 100% of Fortune Global 100
• 99% of Fortune 1000
• 97% of Fortune Global 500

3. 3 Confidential
VMware is a Market Leader
VMware is placed as a leader
in x86 virtualization
5 of 5 Cloud Providers named
Leaders are VMware-based!
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request
from VMware
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts
Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant,
and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to
action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

4. 4 Confidential
A More Flexible,
Scalable,
Efficient
Infrastructure
for All Apps
Existing Datacenters Public Cloud Services
Empowered,
Secure Mobile
Workforce
Faster
Time-to-Market
for Modern
Applications
Our Focus

5. 5 Confidential
A More Flexible,
Scalable, Efficient
Infrastructure
for All Apps
Existing Datacenters Public Cloud Services
Empowered, Secure
Mobile Workforce
Faster
Time-to-Market
for Modern
Applications
Cloud Infrastructure & Management
Cloud Application Platform
End-User Computing
Our Focus

6. 6 Confidential
Virtualization – Market Penetration & Opportunity
Key APJ Forrester Research Highlights Oct 2011
“Forrester survey of more than 6,000 business and IT execs shows cloud computing
mindshare and adoption continue to grow in APJ.”
§ 78% of organizations cited virtualization infrastructure as a
primary building block for cloud – up from 59% last year.
§ 41% of companies want to deploy both public and private
clouds, 32% will consider private cloud only.
§ 64% of APJ firms are currently using or planning cloud
initiatives – versus 59% in 2010.
§ 90% of APJ enterprises believe cloud computing is relevant to
them – up for 83% last year.
Cloud Computing in Asia Pacific: The Annual Cloud Maturity Index 2011,
Commissioned by VMware and Conducted by Forrester in October 2011

7. 7 Confidential
Cloud – The New Era in IT
What’s Different?

8. 8 Confidential
The Shifting Landscape
Delivery Architectures
Devices
Applications
Work Style

9. 9 Confidential
An Architecture for Ubiquitous Service Delivery
The Traditional Approach

10. 10 Confidential
An Architecture for Ubiquitous Service Delivery
Traditional IT Footprint
ü Multiple operating environments
ü Pillars of isolation
ü Complex operational management
Operating System Centric

11. 11 Confidential
An Architecture for Ubiquitous Service Delivery
The New Era Footprint
ü One platform for every app
ü Homogeneous management
ü On-demand, scale-up scale-out
ü On-premise, Off-premise
Operating System CentricCloud Centric

12. 12 Confidential
An Architecture for Ubiquitous Service Delivery
Cloud Infrastructure
IaaS
Resource Optimization with
Virtualization
Software
Defined
Storage
Software
Defined
Network
Software
Defined
Security
Policy-Based Automation &
Provisioning
Service Catalog & Self-Service
Management
Ops Mgmt
Configuration
& Compliance
Disaster
Recovery
Extensibility
Process
Integration
Hybrid Cloud
Computing

13. 13 Confidential
Cloud Infrastructure
IaaS
vSphere
VSA vXLAN
vShield
Security
vCloud Director
Service Delivery Manager
Management
vCenter
Operations
vCenter
Configuration
Manager
vCenter Site
Recovery Mgr
Extensibility
vCenter
Orchestrator
vCloud
Connector
An Architecture for Ubiquitous Service Delivery

14. 14 Confidential
Any and All Applications

15. 15 Confidential
Automation in the Cloud Era
AutomationAutomation

16. 16 Confidential
Automation in the Cloud Era
Automation Automation
Script Based
• Manually built and managed
• Hidden complexity
• Change relies on individual
expertise
Result = Cost & Complexity
Policy Based
• Define specific policies that drive
process automation
• Intelligent platform responsible for
carrying out policy enforcement
• Eliminate steps vs. automate them
Result = Reduced Cost &
Complexity with Scale

17. 17 Confidential
vCloud – Global Consistent Service Delivery
Indianapolis
Newark
Beltsville
United Kingdom
Japan
SingaporeHouston
Dallas
Brazil
San Jose
Hong Kong
Denmark
Malaysia
Australia
Chantilly
Chicago
Netherlands
Benelux
Florence, KY
Germany
China
Austria
Philippines
New Zealand
Canada
France
Finland
Russia
96 providers
20 countries
…and over
80 more!

18. 18 Confidential
The Changing Landscape of Applications
New, Modern Frameworks
New Application Types
Data Intensive
Deployed on Virtual and
Cloud Infrastructure

19. 19 Confidential
A Shift in Applications – From Macro to Micro

20. 20 Confidential
Open PaaS for All the Right Reasons
Data Services
Other
Services
Messaging
Services
.js
Language/Framework Interface
Private
Clouds
Public
Clouds
VMware
Clouds
Micro
Clouds

21. 21 Confidential
An Architecture for Ubiquitous Service Consumption
The Post-PC Era

22. 22 Confidential
Time to Reach 100M Shipments Per Year
1978
First PC shipped
1999
1996
First smartphone shipped
2011
2009
First mainstream
tablets
2013
(projected)
21 Years
15 Years
4 Years

23. 23 Confidential
An Architecture for Ubiquitous Service Consumption
The Post-PC Era

24. 24 Confidential
VMware Mobility Platform for the Post-PC Era
CONNECTMANAGESIMPLIFY
Desktop
Service
App Catalog
Service
Data
Service
Secure
Universal
Access
Users, Apps,
Data Policies
Universal
Services
Manager
End Users

25. 25 Confidential
A Different Perspective Required

26. 26 Confidential
A Different IT Approach Required
IaaS
PaaS SaaS

27. 27 Confidential
A Different IT Approach Required
IaaS
PaaS SaaSPrivate
Cloud

28. 28 Confidential
The Transformation Journey
Ownership/
Sponsorship
Business Value
Example
Customer
Trend Charts
Key Capabilities
Phase IT Production
IT
Reactive
§ Shared resource pools
§ Elastic capacity
CAPEX
OPEX
COST EFFICIENCY
IT Production
IT
Reactive
§ Shared resource pools
§ Elastic capacity
CAPEX
OPEX
Virtualize Test & Dev
and IT-owned assets to create
shared resource pools
=
CAPEX Savings
IT Production
IT
Reactive
§ Shared resource pools
§ Elastic capacity
CAPEX
OPEX
COST EFFICIENCY
IT Production
IT
Reactive
§ Shared resource pools
§ Elastic capacity
CAPEX
OPEX
QUALITY OF SERVICE
Business Production
IT / LOB
Selective
§ Zero-touch infrastructure
§ Increased control +
service assurance
CAPEX
OPEX
Availability
Responsiveness
Expand to business applications,
databases & desktops while
Increasing automation
=
OPEX Savings
+
Increased Quality of Service
COST EFFICIENCY
QUALITY OF SERVICE
Business Production
IT / LOB
• Tier -1 Apps Virtualized
• View Feature Usage
• VI First Policy
• BC/DR Deployment
§ Zero-touch infrastructure
§ Increased control +
service assurance
CAPEX
OPEX
Availability
Responsiveness
IT Production
IT
• % Virtualized Server
• VM:Core/CPU/Host Density
§ Shared resource pools
§ Elastic capacity
CAPEX
OPEX
BUSINESS AGILITY
IT as a Service
CIO
• Mgmt. Product Usage
• Admin Resource Usage
§ Service definition
§ Self-service
§ IT Governance
CAPEX
OPEX
Availability
Responsiveness
Compliance

29. 29 Confidential
Let Us Point the Way
VMware Accelerate™ Services
Operational
Maturity Modeling
Benchmark and
Value Modeling
Strategy and
Adoption Plans
ü
Strategic Solution
Blueprints
Business Transformation
thru IT Transformation

30. 30 Confidential
VMware – Accelerating the New Era of IT
Empowered, Secure
Mobile Workforce
Faster
Time-to-Market
for Modern
Applications
A More Flexible,
Scalable, Efficient
Infrastructure
for All Apps
Existing Datacenters Public Cloud Services

31. 31 Confidential
Everything!
What’s Different?
Cloud – The New Era in IT

32. 32 Confidential