Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Mobile World - ZTE
1. 12015 No.1 Bimonthly
HANDS-ON
DESIGN & ART
FOCUS
Cover Product
ZTE
Blade L3
Blade L3:
Designed for the Young
Blade Q1:
A Compact Phone
with Nice Grip
Achieving User Goals
Multi-Screen Integration
of Three Giants
2. 2
4 INFORMATION ROUNDUP
6 SHOWCASE
Innovating the user interface (UI) can
make users more capable. It is also an
important differentiator for handset
makers. In late 2014, ZTE launched
MiFavor UI 3.0. The interface is
concise, enables personalization
and has elaborate details. p12
p28
p26
FOCUS
ZTE’s MiFavor UI 3.0: Giving You an
Amazing User Experience
12
22 Multi-Screen Integration of Three
Giants
24 Achieving User Goals
DESIGN & ART22
8 HANDS-ON
8 Blade L3: Designed for the Young
10 Blade Q1: A Compact Phone with
Nice Grip
3. Chairman: Zeng Xuezhong
Vice Chairman: Sun Zhenge
Members: Ao Wen, Chen Min, Dai Wenhong,
Ding Ning, Gao Feng, Huang Xinming, Jiang Hua,
Jiang Tao, Kan Yulun, Li Yuehua, Lin Rong, Wu
Haoqiang, Xiao Qihu, Yan Hua, Zhu Dongtang,
Zhao Wei, Zhang Lei
Sponsor: ZTE Corporation
Edited by Shenzhen Editorial Office, Strategy
Planning Department
Editor-in-Chief: Huang Xinming
Executive Editor: Liu Yang
Editor: He Xi
Circulation Manager: Wang Pingping
Address: NO. 55, Hi-tech Road South,
Shenzhen, P.R.China
Postcode: 518057
Tel: +86-755-26776663
Fax: +86-755-26775217
Email: he.xi50@zte.com.cn
Publishing Date: February 28, 2015
Volume 8 No. 1 (Issue 35)
First Issue Published in 2008
Mobile World Editorial Board
All rights reserved. The content of this magazine may not be
reproduced either in whole or in part without the written consent
of ZTE. Every effort has been made to ensure the information
included is both accurate and complete; however, ZTE cannot
accept misuse or misinterpretation of the information published
or implied from the content.
3
p34p33
p30
NO.1 2015
http://wwwen.zte.com.cn/en/about/publications
30 MOBILE APP
Less is More: Irresistible Pixel Games
26 SMART GADGETS
Make Smartphone Your Health Assistant
28 MOBILE MASTERY
Cell Phone Camera Stabilizer: A New Way to
Shoot
32 FASHION
Equipped for Winter Jogging
34 ZTE WORLD
STAR 1 has Arrived
4. INFORMATION ROUNDUP
4
Cricket Wireless and ZTE USA De-
but Grand X Max+
ZTE Spro 2 Wins BGR CES 2015
Seal of Approval
On January 14, ZTE Spro 2, the company’s next generation smart projector was
named one of the recipients of the BGR Seal of Approval. “ZTE invented a new
category with the Spro portable projector, and the Spro 2 improves upon it in every
conceivable way”, said BGR, the leading mobile and technology news source.
ZTE Spro 2 was revealed on January 5 at CES 2015. It is the first smart projector to
feature auto focus and auto keystone. It has an excellent short throw ratio, a 6300
mAh lithium ion battery and a resolution of 1280 x 720. It projects HD images up to
120 inches with a brightness of 200 lumens and supports eight devices via 4G LTE
networks. With dimensions of only 5.1 x 5.2 x 1.5 inches, it easily fits in a carry all
bag, briefcase or backpack.
ZTE Sets up Innovation Venture
Fund in America
On January 5, ZTE USA announced the newly established ZTE Innovation Venture
Fund at CES 2015. The new fund is designed to bring unique and innovative mobile
applications and content to the North American market. Select mobile application de-
velopers and startups will have their ideas come to fruition when distributed across
ZTE’s global ecosystem that consists of a growing range of “smart” mobile devices,
from smartphones to smart media streaming projectors.
ZTE is providing more than equity or financing, but also strategic partnership oppor-
tunities to jointly innovate with their teams. ZTE also provides startups with a global
audience through the tens of millions of smartphones shipped worldwide every year.
ZTE Receives Four
IDG Awards
On January 7, ZTE Mobile Devices announced it was
the recipient of four awards from the International
Data Group (IDG). The “Global Smart Connected
Devices Top 10”, “Global Smart Phones Top 10”,
“Global Top 50 CE Brands” and “Top 10 Brands From
China” awards were presented to ZTE at the Global
Top Brands Awards Ceremony during the Consumer
Electronics Show (CES) 2015 on January 6-9 in Las
Vegas.
“IDG’s Global Top Brands campaign is a celebration
of the most influential and innovative consumer
electronic brands in the international market”, said
Michael Friedenberg, CEO of IDG Communications,
“This year’s awards recognize ZTE’s strong brand and
product range which demonstrate its position as a
global leader in the age of smart connectivity and
mobile internet”.
At CES 2015, ZTE showcased the ZTE STAR 2, an
innovative device featuring the industry’s first
system-level voice and speech recognition solution
that is fully functional even when offline and without
a network connection. ZTE’s CES 2015 line-up also
included the Spro 2, a smart projector that blends
innovation with practicality, and the cutting-edge ZTE
Grand X Max+ phablet.
On January 5, at CES 2015, Cricket Wireless
and ZTE USA debuted the next-generation
ZTE Grand X Max+, a 4G LTE (CAT4) An-
droid smartphone available at Cricket. The
hottest no-annual-contract smartphone
just got hotter, by doubling-down on the
camera resolution, memory, battery life
and processing power.
“We’re starting off the year with a mas-
sive 6” HD smartphone that delivers value
without compromise to our customers”,
said Jennifer Van Buskirk, president of
Cricket Wireless. “The ZTE Grand X Max+
is the latest example of how we listen to
our consumers and apply our expertise
to bring them premium experiences at
affordable prices”, said Lixin Cheng, chair-
man and CEO of ZTE USA.
5. INFORMATION ROUNDUP
5
ZTE Unveils New Brand Identity at
Golden State Warriors Game
ZTE Unveils Redesigned Logo
On December 30, 2014, ZTE unveiled a redesigned logo, presenting a new corporate identity that
is aligned with the company’s strategy to focus on transformative value-added M-ICT innovations
for consumers, carriers, enterprises and organizations as mobile connectivity and cloud-based
technologies reshape the digital landscape.
The rounded design and lighter color of the new ZTE logo dovetails with the company’s new CGO
(Cool & Green & Open) philosophy, which will drive innovations that are dynamic, youthful and
compelling to users, sustainable and environmentally responsible, as well as open-minded and
collaborative. The new ZTE slogan, “Tomorrow never waits”, reflects the company’s ongoing com-
mitment to providing customers with access to technology solutions that will define the future.
ZTE Launches Voice Controlled
STAR 2 in China
On December 18, 2014, ZTE held an official
launch in Guangzhou, China for the STAR
2, its latest 4G LTE flagship voice controlled
device. Key highlights of the ZTE STAR 2 in-
clude intelligent system-level voice control,
an enhanced mobile entertainment experi-
ence, and a brand new customizable UI.
“ZTE is pleased to announce the launch of
the ZTE STAR 2, which offers superior voice
control functions that redefine the smart-
phone experience”, said ZTE President Shi
Lirong, “Building on the success of STAR 1,
STAR 2 represents the latest product from
our biometrics voice integration strategy.
ZTE is committed to changing people’s lives
and how they interact with mobile devices
in the connected world era via mobile
broadband internet”.
ZTE Launches
Blade S6
On January 28, ZTE released its Blade S6
4G LTE smartphone. The Blade S6 – per its
name – boasts six key features designed to
provide customers from across the board
with world-class user experience. The new
features include ZTE’s Smart Sense gesture
motion control, world’s first Qualcomm
Snapdragon 615 octa-core chipset running
on the latest Android 5.0 Lollipop operat-
ing system, a SLR like ultra-high-definition
camera, Hi-Fi Sound, ZTE’s MiFavor 3.0 user
interface and ZTE’s AliveShare application
for networkless communication.
To date, the Blade series has accounted for
over 20 million units of ZTE’s global device
sales, thereby validating the company’s
strategy of adding high-end features to
devices targeted at multiple customer
segments.
On December 31, 2014, ZTE USA kicked off the
New Year early by unveiling its new global brand
identity in the US at a Golden State Warriors
home game at Oracle Arena. The more consumer-
focused branding includes a new logo and tagline,
“Tomorrow never waits”. This was the first time
the company brought its new brand identity to
the US as part of its relationship as the official
smartphone of the Golden State Warriors.
In addition to the new brand visual identity, ZTE
held a phone donation drive with the Golden
State Warriors, a philanthropic effort designed
to benefit the Warriors Community Foundation’s
Hoops for Kids program, giving Bay Area youth
the gift of technology they might not otherwise
receive.
6. Super Long Battery Life
ZTE Blade V2 Lite
Battery life is a bottleneck that affects our
enjoyment of a smartphone. A phone may
be powerful but have a short battery life.
ZTE Blade V2 Lite is designed to solve this
problem with a 3400 mAh large-capacity
battery. So you can use your smartphone
throughout the day without worrying
about having to recharge it. This 5-inch
phone has high-end quad-core CPU with
1 GB RAM configuration that enables you
to run common apps smoothly. It supports
dual SIM cards and 4G LTE CAT4 network,
which enables very fast downloads. It has a
5-megapixel auto-focusing rear camera and
2-megapixel front camera.
· Camera: 5-megapixel (rear) and 2-meg-
apixel (front)
· Screen: 5-inch FWVGA
· Configuration: MT6732M, 1 GB RAM, 8
GB ROM
· Battery: 3400 mAh
Great Music
ZTE Zhuyun
Earphone
Bamboo is an important element in
Chinese arts. ZTE Zhuyun earphone has
a bionic design that integrates bamboo
into all components of the earphone. It
uses the TPE cable, which prevents your
earphones from getting tangled. The sound
cavity is made of aviation alloy. The CCAW
voice coil from Japan and the bio-cellulose
diaphragm ensures high quality sound
over low, medium, and high frequencies.
The dual-color food-grade silicon earplug
fits comfortably into your ears and avoids
noise. The earphone can change the damp-
ing plate, which allows users to switch
between pop music and rock music modes.
· Color: Gold/Coffee
· Weight: 17 g
· Interface: 3.5 mm
· Line control: Yes
· Accessories: SLM 3-category earplug and
dust-proof interface jacket
SHOWCASE
6
7. Personal Consultant
ZTE Grand Band
There are many types of bracelets on the market. However, there are few that
are well designed. ZTE Grand Band is one of these. It has 95 built-in LEDs that
form a dot-matrix LED screen and looks like a fashionable watch. As well as
time, it can display mode, remaining battery, and power-on/off. The band is
water-resistant and has water-proof charging points. It takes only 1.5 hours to
fully charge and lasts for a week. In addition to pedometer and sleep monitor,
it can also monitor whether you’ve been sitting for too long and reminds you
to have a rest after a long period of work. By default, the band configures your
daily steps goal as 10,000. However, you can change your goal.
· Display: Dot-matrix LED screen
· Weight: 21 g
· Battery: 90 mAh
· Mode: Sleep/Sports
· Data: Transmitted via bluetooth 4.0
· Supplemented by: Android/iOS devices & Keepfit app
SHOWCASE
7
The design concept
for Grand Band
8. HANDS-ON
8
DesignedfortheYoung
Blade L3
Blade L3
24-Hour Experi-
ence Test
1. Ultra-thin body with a 5-inch screen
The 5-inch screen is not small, but the
phone is still light and thin. Blade L3 has
a narrow bezel, which makes for a bigger
display and slimmer device. The nice arc
on the rear makes the phone feel good and
also gives the phone a slimmer look. With
this design, the screen is accessible for most
one-hand operations.
2. Reliable performance
Young people like trying popular apps, so
their smartphones need to have impres-
sive configurations so that performance is
reliable. Blade L3 has a 1.3 GHz MT6582M
quad-core processor coupled with 1 GB
RAM. It scored 19,319 on the AnTuTu
benchmark test. Although not as good
as flagship smartphones, it is still a very
competitive product that provides fluidity
and speed.
Designed with Youth
in Mind
It is more difficult to
design a high-end
smartphone than a
smartphone with a high
price-performance ratio
for young people who
like to express their
personality and try out
new things. They have
higher demands in
terms of hardware con-
figuration, audio and
video, and camera. The
requirements on ZTE
Blade L3 are stringent.
After a 24-hour test, we
found that the phone
breezes through these
challenges.
Most young people like large-screen smartphones, but smartphones with 5.5-inch or larger screens may not
easily fit in your jeans pocket or jacket pocket. ZTE Blade L3, a phone for the young, has a 5-inch screen and
an ultra-thin bezel. It strikes a balance between portability and screen size. The phone allows you to enjoy
the visual impact of a large screen.
The
flaticon
design
isconcise
and
pure.
The
cam
eraon
the
reariseye-
catching.
Ithasashiningand
stylish
appearance.
The
narrow
fram
e
m
akesone-hand
operation
convenient.
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can
setthe
m
enu
keyand
back
keyaccordingto
yourpreferences.
Itsarcdesign
enablesgood
grip.
Ittakeslittle
tim
e
to
dow
nload
and
installadozen
apps.
Itscores19,319
(average
level)on
the
Antutu
5.0.
The
cam
eracan
be
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instantly.
1 min 2 mins 3 mins 6 mins 50 mins 60 mins 2 hrs 3 hrs 5 hrs
3. Display
The display area of Blade L3 is
larger than that of iPhone 6 but
smaller than that of iPhone 6 Plus.
It is bright and color rendering is ac-
curate. When displaying videos and
pictures, it has a vivid impact and is
very suitable for playing games. The
display has FWVGA resolution at an
affordable price.
1
2
4
5
9. HANDS-ON
9
Specifications
Unique Experience
Shooting
The rear camera of Blade L3 impresses us greatly. Al-
though it is a 5-megapixel camera, it has high dynamic
range and captures near-perfect details in the daytime.
Its performance at night is also commendable. In a
room with only an incandescent lamp, the camera
quickly focuses with flash compensation. Even with the
flashlight turned off, the pictures are also satisfactory in
terms of noise cancelling and detail processing.
Gaming
Two games are installed in Blade L3 to test its gaming
performance: “Plants vs Zombies 2” and “Doodle-
Jump”. Plants vs Zombies runs very smoothly. If there
are many plants or approaching zombies in the endless
mode, the running speed sometimes slows down but
not enough to affect normal play. Doodle Jump runs
smoothly throughout.
Optional Analog TV
Analog TV is not common for a smartphone, but Blade
L3 supports it. If you do not have a TV at home, this
function is a welcome addition.
OS: Android 4.4
Screen: 5-inch, FWVGA
CPU: MT6582M quad-core 1.3 GHz
Built-in storage: 1 GB RAM + 8 GB ROM
Camera: 5-megapixel (rear) and 2-megapixel (front)
Network: GSM: 850/900/1800/1900 MHz; UMTS:
900/1900/2100 or 850/1900/2100
Battery: 2000 mAh
Dimensions: 142.5 mm × 72.5 mm × 8.6 mm
Mobile World Says:
As a phone targeting the young, Blade L3
expresses individuality in terms of appear-
ance and configuration.
Afteralongpressofthe
shutter,the
cam
eratakesphotoscontinuously.
Face
BeautyM
ode
and
Live
Photo
M
ode
are
available.Itproducesagreatsound
w
hen
play-
ingm
usic.
Its5-m
egapixelrearcam
eraperform
s
wellin
the
evening.
Itstillhas23%
ofbatteryleft.
5 hrs 30 mins 7 hrs 10 mins 10 hrs 13 hrs 24 hrs
4. Camera
For young people, smartphones are a
tool to shoot and share, so the camera
is crucial in a phone targeting youth.
Blade L3 has a 5-megapixel autofocus
camera with built-in flash on the rear.
It optimizes low-light imaging. Rich
shooting functions are also available,
including smile shot, self timer and face
detection, continuous shooting and
panorama.
5. Multiple color options
Personality is a design concept of Blade
L3, and there are multiple color options
including sliver, champagne gold, red
and black, all of which are attractive
and fashionable choices. It is one of the
appealing aspects of Blade L3. You can
choose your favorite color to demon-
strate your personality.
3
10. HANDS-ON
10
A Compact Phone with Nice Grip
Blade Q1
Blade Q1
24-Hour Experi-
ence Test
1. Fashionable light and thin
Blade Q1 is designed for energetic
young people and has a dynamic
appearance. The tested phone has
a shiny sky-blue rear cover that
is made of polycarbonate, which
is also used for iPhone 5C and is
welcomed by many because it is
resistant to wear. Polycarbonate
can be tinted in different colors and
Blade Q1 comes in multiple colors.
2. Feel smooth in hand
Polycarbonate has high plasticity. The
arc in the rear cover of Blade Q1 takes
full consideration of hand grip feeling.
In addition, the phone with a 4-inch
screen lets you hold the smartphone
comfortably. These make the phone fit
nicely into the palm of your hand. Un-
like large-screen phones, Blade Q1 al-
lows your thumb to touch any place on
the screen for easy one-hand operation.
New Design Idea for Small-Size Phones
Although large-screen phones give a strong visual
experience, it is inconvenient if you cannot hold it
in one hand. Blade Q1 inherits the advantages of
small-screen phones and avoids their disadvan-
tages at the same time. It focuses on the phone’s
external design and feel. In addition, it tries to bal-
ance the hardware configuration and ease of use,
making Blade Q1 stand out among 4-inch phones.
In 2014, the trend in smartphones is “bigger is better” with many phone models sporting a 5.5–6-inch
screen. However, compact smartphones are still in demand. In 2015, the market will be dominated by both
large-screen smartphones and compact smartphones. To meet user demands, ZTE launched the 4-inch
Blade Q1 that allows easy one-hand operations and feels smooth to hold. Blade Q1 will win over those who
want a smaller phone.
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hen
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ythum
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issm
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ovable
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aterialused
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ilarto
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Afterthe
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ith
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e
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feature.
1 min 2 mins 3 mins 6 mins 50 mins 60 mins 2 hrs 3 hrs 5 hrs
2
3
4
5
11. HANDS-ON
11
Specifications
Special Experience
An Array of Pre-Installed Google Apps
Blade Q1 has an array of pre-installed Google services,
including Gmail, Google+, Drive, YouTube, and even
Office. You can enjoy these basic functions as long as
you get the phone.
Video Playing Experience
Blade Q1 fully supports video playing. It is compatible
with most existing video and audio formats. We tested
a clip of 720p HD MP4 movie, which played smoothly.
In addition, the phone provides a remarkable audio
experience.
Shooting
Blade Q1 has a 2-megapixel rear camera that may not
provide you with the pictures for print purposes, but
there is no issue for you to share the pictures on a
social network. Its imaging is good. The photos are me-
dium sized so that even when you take many pictures,
your memory won’t overflow.
OS: Android 4.4
Screen: 4-inch, 800 x 800
CPU: 1 GHz MT6572M dual core
Built-in storage: 512 MB RAM + 4 GB ROM
Camera: 2-megapixel (rear) and 0.3-megapixel (front)
Network: GSM: 850/900/1800/1900 MHz; UMTS:
900/2100 or 850/2100 MHz
Battery: 1400 mAh
Dimensions: 126.5 mm x 64 mm x 9.8 mm
4. Rich camera functions
It is very common for young people to
take pictures and share them on social
networks. Blade Q1 supports smile shut-
ter enabling you to take selfies without
pressing the shutter. The face detec-
tion and self timer functions also make
taking selfies simpler. When you take
pictures of things in motion, it is able
to capture up to 99 pictures in quick
succession. Then, you can choose your
favorite ones.
5. Simple and easy-to-use UI design
Blade Q1 has the typical design of
ZTE—round home button flanked by
two dots for the menu and back keys.
With appropriate vibration feedback
and simple system UI, it is easy for you
to operate the phone. The phone also
supports a special Easy Mode UI for the
elderly and visually impaired. In this
mode, the UI is enlarged to show bigger
fonts, making operation more direct
and simple.
Mobile World Says:
Blade Q1 is a compact smartphone that has
a light thin body and feels good in the hand.
In addition, it keeps a balance between
configuration and system design, making it
very suitable for users who prefer one-hand
operation.
3. Sufficient configuration
Blade Q1 does not blindly pursue
high-end configuration. It uses
Android 4.4, an MT6572M dual-core
CPU (1 GHz), 4 GB flash memory, and
512 MB RAM. Such configuration
may not satisfy all hardware enthusi-
asts but is easy to run apps for daily
use smoothly. In addition, the phone
consumes very low power and the
battery can last for a longer time.
Itshigh-speed
continuouspicture
takingfunction
isexcellent.
W
hile
takingavideo,itcan
take
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e.
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itto
Tw
it-
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ooth.
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ith
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aw
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ains.
5 hrs 30 mins 7 hrs 10 mins 13 hrs 24 hrs
1
12. ● By Wang Chuanhui
ZTE’s MiFavor UI 3.0:
Giving You an Amazing
User Experience
A Look at MiFavor 3.0
A good UI must be supported by a powerful design philosophy.
The design philosophy of the MiFavor is “Friendly, Innovative,
Pure, and Thoughtful.” “Friendly” means a friendly and helpful
interaction design. “Innovative” refers to being adventurous
while remaining true to the heritage. “Pure” refers to flat
patterns and bright colors. “Thoughtful” refers to intelligent
design.
Three Main Features
MiFavor 3.0 opens up a new era for ZTE’s product experience
and has the following features:
1. Smart personalization. MiFavor 3.0 provides customization
based on the time, place, and environmental changes.
2. Carefully crafted details. The MiFavor 3.0 improves user
experience by seeking perfection in every detail.
3. Thoughtful simplicity. Too many choices and procedures add
unnecessary complexity. MiFavor 3.0 is a smart but concise UI.
Color as a Starting Point
Colors can evoke different emotions and moods. A highlight of
MiFavor 3.0 is the use of color. When asked about the handset’s
colors, people often talk about the colors used for the phone’s
exterior, not the UI. ZTE’s UI designers use colors as the starting
point to customize their desktop. The system is pre-installed
with 10 colors and you can find more choices in the ever-
updating library.
FOCUS
12
Innovating the user interface (UI) can make users more capable. It is also an
important differentiator for handset makers. In 2011, ZTE’s UI designers
attempted to unify the user experience across various customized Android
smartphones and came up with a scheme called MiFavor, which is short for
“my favorite.” Since 2011, the UI has been upgraded several times. In late
2014, ZTE launched MiFavor UI 3.0.
13. Multiple Customization Options
MiFavor 3.0 allows free combination of
background colors, wallpapers, icons, and
transition effects. Slide your finger on the lock
screen or desktop and a customization panel
appears. You can choose the colors as well as the
wallpapers, transition effects and icons with
simple taps. Thus, a unique desktop can be
created. Given 10 sets of different icons and
wallpapers, users will have 100 desktop
combinations. Users can preview the effects in
real time.
The contents in the online desktop material library could be updated continuously.
FOCUS
13
Focusing on the 20- to 30-year-olds, ZTE
Blade L3 can be personalized to meet
individual preferences. The menu and back
keys next to the home button can be set to
the right or left, depending on your habits.
Blade L3 is available in rich colors, including
silver, champagne gold, red and black,
making it also an accessory item.
ZTE Blade L3
Individualized
Charm
14. FOCUS
14
ZTE Blade L3 has a good display and
camera, leading to perfectly reproduced
images. The 5-inch screen is bright and
accurately reproduces colors, which helps
produce punchier images. The phone has a
5-megapixel rear camera with auto focus
and LED flash. It also has multiple shooting
functions, so you can get creative. The flash
can be turned on for low-light shooting.
ZTE Blade L3
Perfect Image
15. AM 07:00
In the morning, the alarm
rings, and the weather is
displayed.（1）
AM 08:11
Massive online music is
available.（3）
AM 11:00
You will not miss
anything at a
conference
because the phone
collects recordings
from multiple
directions without
interruption
(unless it runs out
of battery). （5）
PM 01:15
You can
perform voice-
activated
PM 04:57
Make a call with the keypad that suits your
palm. The size and location of the keypad can
be adjusted for easy one-hand operation.（7）
PM 06:12
Comfortably answer an incoming call.
You can slide up or down on the screen
to answer or reject a call. （8）
PM 06:46
Smart power-saving
management provides multiple
options and optimization
levels.（9）
PM 07:16
You can close
annoying notifications
by sliding your finger
left.（10）
PM 08:48
LinkZone Wi-Fi management tool ensures
an energy-saving network environment. It
turns the Wi-Fi on and off automatically
according to the time or location. （11）
AM 08:36
The driving mode allows you to enjoy
driving on the way to work.（4）
AM 07:42
The desktop can be customized according to
your preferences (such as clothing), making the
cell phone a tool to show yourself.（2）
1
23
4
5
6
7 8 10
11
9
● By Wang Chuanhui
A Different Day with MiFavor 3.0
MiFavor 3.0 is a fresh UI that comes with new functionalities that
make you life more convenient.
shooting and combine the picture taken on both
the front and rear cameras, and share the photos
immediately with your friends.（6）
FOCUS
15
16. ● By Yuan Xiaoli
Versatile Camera 3.0
Camera 3.0 is one of the most popular cell
phone applications. What new features will it
have?
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16
A Concise Interface
Camera 3.0 creates a whole new visual effect.
Gray is used for the background, and blue is used
for highlights, making the UI concise and fresh. It
uses flat design to improve usability.
In auto mode, you can take photos with no
shutter time lag simply by tapping the camera
button. There is no need to set any parameter. To
capture continuous motions, you just need to
hold the camera button, and the camera can take
up to 20 photos easily.
Tap the button in the lower-left corner and you’ll
see more than 10 fancy shooting options in a
drop-down list. With all the unnecessary icons
such as shutter button and flashlight button
hidden, users can focus on choosing the shooting
mode. The combination of icons with texts is
neat and easy-to-understand.
Rich Functions
Voice activation
The key feature of Camera 3.0 is voice activation.
The immediate advantage of voice activation is to
free both hands and avoid poor image quality
caused by pressing the button or touching the
screen. Take a picture by just saying “shoot” or
“cheese.” Before automatic identification and
shooting, a two-second countdown is provided
for you to adjust the facial expression. In
addition, many other voice-activated operations
are added to Camera 3.0. You can control camera
switching, flash status, and enter and exit the
camera through voice.
provides the sight alignment function and presents the sight
alignment frame in the best place according to the position of
the front camera. You no longer get pictures with erratic
eyes.
Other interesting shooting functions
To shoot landscapes in bright sunlight, select HDR. To shoot a
full-view picture on a hilltop, select Panorama. To filter out a
passer-by when taking a photo at a scenic spots, select Photo
clear. To take a snapshot without deformation in a diagonal
position, select Straighten. For better composition guide,
select Template.
Slow-motion recording
Slow-motion recording is a new video camera function. Slow-
motion shooting can lower the motion speed fourfold. Thus,
you can watch water drops and leaping flames. 4K HD video
recording, dual-camera shooting, and time-lapse shooting
modes are all available.
Skin beautifying
Camera 3.0 has five-level skin
beautifying function for both
images and videos. Therefore,
you can look more beautiful
even in videos.
You can get the instructions to voice
function by saying”help”.
Front and back cameras can be used together to offer a variety of
composition choices and for better integration into the background
scene.
Group mode
When friends get together they
often take pictures. However,
how can all of them have the
best expression at the same
time? With group mode, the
best facial expression of
everyone can be combined into
one photo.
Sight alignment
When taking a selfie, you may
want to make your eyes look
more natural. Camera 3.0
17. ● By Li Wei
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17
Cell phones have changed from keyboard
control to touchscreen control. But all these
are related to “hands.” The emergence of
voice technologies has radically changed the
way people use smart terminals.
ZTE’s Efforts in Smart Voice
ZTE invested into mobile voice technology
R&D as early as 2009 and has customized
several voice controlled cell phones for US
operators.
At PT/EXPO COMM CHINA 2014 in Beijing,
ZTE has established the “Smart Voice
Alliance” together with leading enterprises
and institutions in the voice technology field.
The goal of the strategic alliance is to
integrate voice technologies and resources
in both the upstream and downstream
industrial chain and to build a standard
platform that will enable a stable and fast
paced growth for the whole industry.
Meanwhile, ZTE has announced the “5A”
protocol as the first industry-wide code of
practice.
Now, ZTE’s voice service on MiFavor 3.0 has
been integrated into several system-level
applications. The voice service will be
completely integrated into the mobile phone
system in the near future and after that, the
system will incorporate human intelligence.
The “5A” Protocol
The first industry-wide standard protocol
“5A” has been based on 5 clear principles.
1.Anyone: The world’s first customizable
low-power wakeup
Record a voice command by using the low-
power wakeup technology, and set the
corresponding action to be “call your friend.”
In standby mode, if you say the recorded
voice command, your friend will be called.
2.Anyhow: System-level seamless
integration
Siri-like voice apps are merely a voice app.
Users must enter a voice app to use voice
services rather than use the voice service
with other services simultaneously. ZTE’s
voice service has been integrated into the
camera, call, contacts, music, navigation,
driving, calendar, SMS, recording, and
notebook services. You can listen to music
and use voice commands at the same time
without exiting the current app.
3.Anytime: 24/7 standby, cloud-based
Advanced technologies create a distinctive
around-the-clock voice assistant. The cloud
service has powerful ability to understand
natural language. Cloud voice services will
improve speech recognition rate, provide
better user experience, and increase user
loyalty.
4.Anything: Internet of Things for smart
life
When interconnected with Bluetooth
headsets, wearable devices, vehicle-
mounted devices, and smart home,
smartphones are used as the control center
and can build a fully intelligent interactive
system based on voice control. In addition,
supported by the back-end cloud storage
services, smartphones can collect statistics
and analyze user habits to provide intelligent
services.
5.Anywhere: Say anything in various
scenarios
ZTE uses microphone arrays, Nuance Close
Talk, and self-developed methods for noise
reduction to guarantee user experience.
AM 07:00
The alarm rings.
(Low-power wakeup + voiceprint unlock)
Get up and say “Unlock the screen.”
ADaywithSmartVoice
AM 07:50
Get into the car.
(Use voice to activate the app Driving
Assistant)
”Start the Driving Assistant.”
PM 18:00
At dinner.
(Voice-activated selfie)
”Cheese.” “Share the photo
with friends on WeChat.”
PM 19:30
Get into the car after
dinner.
”Driving Assistant,
navigate home.”
PM 15:00
Make a reservation for the dinner
with the family.
”Hello, ZTE.” “Call XX Restaurant.”
PM 17:00
Running in a Gym
AM 10:00
A business trip to Beijing decided
in a meeting.
(Voice yellow page)
”Hello, ZTE.” “Call Air China.”
The call is connected, and the ticket is
booked.
(Voice navigation)
”Please say a voice command.”
“Navigate to the Company.”
(Voice-activated phone answering)
“Play the theme song of My
Love from the Star.”
“The Driving Assistant has
been started.”
“Photo shared.”
“Navigator started.
Have a nice trip.”
“Driving Assistant.”
“Linda is calling. Answer or
reject it?”
“Answer it.”
”Darling is calling. Answer or reject it?”
“I’m off duty.” “OK, I’ll pick you up right now.”
Smart Voice Control
“Can I help you?”
ZTE’s Driving Assistant app
demonstrated at an exhibition
18. ● By Li Lingling
Convenient Settings
The design of Settings menu has always been
problematic. Android has had integrated many
functions in system settings since it was
introduced. With increasingly powerful
smartphone functions, the stock Settings menu
list is becoming longer. Enabling fast,
convenient settings has become an urgent
problem.
Common and All Tabs
The structure of the Settings menu has gone
through several major adjustments. All versions
including Mifavor 2.2 and earlier use long
menus, but provide the menu grouping function
for users to quickly locate a function.
To solve the difficulties in scrolling up and down
on up to six or seven menu screens, MiFavor 2.3
uses four tabs: Network (wireless and network
functions), Device (sound and display settings),
Operations (features such as gestures and
actions), and System (system-level functions, for
example, application management). The Settings
menu of MiFavor 2.3 has largely solved the
problem of scrolling up and down repeatedly
but seems complicated to first-time users.
In MiFavor 3.0, the Settings menu is divided into
“Common” and “All” tabs. Since some function
menus in the system are infrequently used, our
goal is to let you
perform most
operations through
the Common tab,
which includes the
function items with
high usage
frequency, such as
WLAN, Bluetooth,
ringtone, volume,
sound and
vibration, and
application
management.
However, you are
allowed to adjust
the contents of the
Common tab, which
further improves
ease of use.
No More Notifications
One of the disadvantages of Android is that all
apps push notifications. The notification bar is
full of various icons and content, which often
disturbs users. In addition, users are worried
about increasing background data usage.
Although Android allows you to turn off
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18
notifications, you are
hindered by the complex
operations. You need to go to
the management interface of
each app. MiFavor 3.0
provides a notification setting
that enables batch operations
on notifications. Say goodbye
to the annoying push
notifications just by tapping
on the screen.
Saving Battery
In the smartphone era, most
people are worried about
excessive power consumption
when using cell phones away
from home. The traditional
power-saving mode prevents
you from using Bluetooth or
Wi-Fi, which may affect your
experience. MiFavor 3.0
provides a full range of power
management policies such as
intelligent control of CPU
frequency and unified
wakeup frequency for
background apps. When the
battery is low, super-long
standby mode can be
enabled. Data connection,
GPS and Wi-Fi will be closed
and the screen will be made
less bright, but you will not
miss important calls or text
messages.
Application
Management
MiFavor 3.0 enables easy
application management.
You can move and uninstall
applications in batches on
the application
management interface.
MiFavor 3.0 also provides a
centralized function for
default settings of different
apps. An app can be
selected or canceled as the
default app for specific
operations. You can find the
entrance to the default
application on the level-1
Settings menu.
Batch operations on
notifications
Battery management
Move and uninstall
apps in batches
Set an app as the default app for
specific operations
19. FOCUS
19
ZTE Blade L3 is a 5-inch big-screen
smartphone especially made for young
people who are tech-savvy and rely on
electronic devices. So that you can slip it
into your pants pocket, Blade L3 has a
narrow bezel and ergonomically curved
back. The phone is more compact and
suitable for one-hand operation. In
addition, Blade L3 supports analog TV. If
you like to watch live events on the move,
this is a good choice.
ZTE Blade L3
Unique Design
20. ● By Li Cong and Wang Lina
Information Module: Catering to User Habits
It is important for the information module of a
smartphone to provide functions and
interactions closely linked to user habits.
FOCUS
20
Closer to Users
The MiFavor 3.0 information module is user-
friendly. It enables simple and convenient
interaction.
1.Messages displayed by category
If you slide to the right in the conversation list,
unread messages, favorites, and blocked
messages can be displayed. Messages that are
not read are displayed as unread. You can mark
all unread messages as read. You can also press
and hold a message to add it to favorites. ZTE’s
My-Assistant mobile app blocks spam sms which
are displayed as blocked messages.
2.Colorful and individualized UI
If you do not like the default background or
bubbles, MiFavor UI 3.0 provides various
backgrounds and bubbles, and allows you to set
your favorite photos as wallpapers.
1.Notification categorization
It is easy to remove
advertisements from the
conversation list. All the
notifications are displayed
automatically in the
notifications folder, and you
can tap this folder to view all
the notifications.
2.Conversation at top
Users would like to place their
conversions with important
persons in the most
prominent position. This can
be easily achieved by pressing
and holding a conversation,
and setting it to stay at top.
The conversation will then be
displayed on the top of the
conversation list, and the icon
is marked by a blue circle.3.Easily sharing photos and business cards
In a message box, tap the add button and all
the types of files that can be shared are
displayed. When you add multiple files, the
system automatically determines whether to
include them in different slides.
Innovative
The information module innovates on existing
versions.
3.Message box
When a new message is received, the
sender and message are displayed in a
pop-up box where you can reply to the
message. If you are playing games, the new
message will not interrupt you. It will be
displayed in a small window on the top and
will disappear automatically after a short
while.
Simple Elegance
Minimalism is a design trend that has also
influenced websites and electronic
products. The MiFavor 3.0 information
module has been simplified based on the
existing version. For example, the inbox/
outbox folders that are not frequently used
are abandoned; interaction methods are
optimized; and SMS and MMS settings are
integrated and simplified. Flat patterns and
bright, consistent module colors are used
to give MiFavor 3.0 a more fashionable
look.
Return to the Basics
The MiFavor 3.0 information module has
abandoned the gorgeous but useless
functions, and focuses on improving the
most commonly used functions. It allows
you to select a recipient rapidly. The last six
contacts to whom you have made calls or
sent messages are displayed, and you can
tap on any of the contacts to send
messages. You can also enter the initials to
find a contact. Moreover, you can search
for all contacts and messages. Just tap the
search box and enter a keyword, the
results will be displayed immediately.
21. ● By Zhao Haiqi
● By Fang Xinkai
Creating a Perfect Call Experience
Bringing You Immersive Sound
Phone call is the most frequently used function; therefore, MiFavor 3.0 gives a perfect
call experience by optimizing this basic function.
FOCUS
21
One-Click Number Saving
Take user A, a sales manager, for example.
When negotiating business outside, the
sales manager needs to call a colleague in
the company to confirm something
urgent. When he calls the office, the
person he’s looking for isn’t in. He asks
the person taking the call to send him the
other person’s phone number but doesn’t
have a pen and paper. MiFavor 3.0
provides the one-click number saving
function on the call interface. He can
invoke the dial pad, enter the number,
and click save.
Handling an Incoming Call
During an Ongoing Call
Telephone communication is essential for
business people, who often have another
incoming call before one ends. They are
worried about hanging up the ongoing call
if they answer the incoming call. Actually,
the call hold/end and answer functions
are available, and the operations that can
be performed are clearly displayed.
Music is indispensable for a cell
phone, and people have gotten
used to listening to music on a
cell phone. However, most cell
phones do not provide good user
experience.
This is always a problem of cell
phones rather than headphones.
Most high-quality headphones
have high impedance and fail to
provide powerful sound when
used with a cell phone. Many cell
phone manufacturers have
improved the sound through
built-in software. The best-
known is Dolby Digital Plus.
Dolby Digital Plus is an advanced
surround sound audio
technology developed by Dolby
Laboratories and it allows users
to have an immersive feeling as if
they were at live concerts. Most
cell phones that have Dolby
sound effects make users
disappointed because such
excellent technology does not
make any big difference.
However, MiFavor 3.0 with Dolby
Digital Plus delivers a more
satisfying surround sound
experience whether you listen to
rock and roll, pop music, classical
music, or jazz. Open the music
settings and you will see Dolby
audio option, which includes
parameters configured for a
variety of musical styles.
Answering Calls Easily
Users never know where they would
receive an incoming call, probably in the
car, or in a supermarket. No matter where
they are, they want to answer the call
easily.
People tend to answer most of the
incoming calls, and therefore they need to
perform the answering operations easily,
especially when they are holding the
phone in one hand. Now everything is
easier with MiFavor 3.0. You can just slide
downwards to answer a call, slide
upwards to reject a call, and slide upwards
to reject a call and send an SMS.
Flexible Dial Pad
Cell phone screens have become so large
that you may find it difficult to make a
call. However, you no longer need to
worry about that. By holding the button
at the lower left corner of the dial pad,
you can change the dial pad to an
appropriate size.
Slide downwards to
answer a call, slide
upwards to reject a
call
Are you still troubled by dialing on a large
screen? Try the flexible dial pad.
You know where to
touch when there is
an incoming call
during an onging call.
Save the number
during a call through
the one-click number
saving function
22. In 2010, iPhone OS was renamed
iOS. In 2012, Mac OS X was renamed
OS X. In 2014, Mac OS X Yosemite
and iOS 8 removed the barriers
between Mac and mobile devices. In
these four years, each step Apple
took towards system integration
changed user habits and users only
needed to take a short time to learn
about the changes. Apple almost
perfectly unifies the smartphone,
tablet and desktop.
Microsoft is not as lucky as Apple,
although it has the largest number
of users, was the first to develop
smart terminals, and has many
developers. Every time Microsoft
attempted integration they faced
resistance from users. The most
typical example is the Modern
interface. Modern UI aimed for a
unifying experience across
computers, smartphones and tablets
but this attempt was criticized the
most.
Google has two major platforms:
Android, which is the most widely-
used smartphone operating system;
and Chrome, which has integrated
Google’s cloud computing and
services and enables users to do
everything online. However, Chrome
only has a few users, the majority of
whom are students. Therefore, the
integration of these two platforms is
unavoidable. It is just a matter of
time before any Android app can be
installed and run on Chrome.
DESIGN & ART
22
Multi-Screen Integration
of Three Giants
Not long ago, the operating systems in mobile phones,
tablets and computers were completely different.
Recently, people have found that their user interfaces
are becoming similar. A computer can even be used to
make phone calls or send messages, and its user
interface, operation modes and features are more and
more like those of a mobile phone or tablet. The only
difference is screen size. Microsoft, Google and Apple
have all made great efforts in multi-screen integration,
but who is ahead?
23. Handoff
If you have to walk away from webpage
surfing or an unfinished email, you can
seamlessly continue it on any iOS device. You
can also use Handoff with some third-party
apps.
Office
Microsoft will create an all-platform Office. A
new touch-optimized version of Office will be
launched for
computers,
tablets and
mobile
phones. This
will be
preinstalled
on smartphones for free.
Easy Unlock
Mobile phones can be used to verify identity.
If a connected Android Lollipop mobile phone
is detected by a Chrome device, the device
automatically unlocks. If the mobile phone is
taken away, the Chrome device automatically
locks.
Unique features: Continuity in answering and making phone calls and receiving and sending messages; handoff in-progress tasks; AirDrop for document
sharing; Instant Hotspot for internet access sharing
Unique features: Cross-platform integration, unified app development, and unified user experience
Unique features: Shared apps; proximity-based Easy Unlock; Chrome receiving notifications of calls and messages from Android mobile phones
Apple’s integration trends: Maintaining two systems and two types of devices; similar UIs for OS X and iOS devices; collaborative but independent apps
Microsoft’s integration trends: One system supports all hardware. The operating systems of both computers and handheld terminals will be merged,
and apps will be compatible with all devices.
Google’s integration trends: One system for various kinds of devices; Android being the core of its smart devices; distinctive differences between these
devices
Apple: OS X Yosemite and iOS 8
Collaboration between devices requires
solving problems such as document
transfer, progress follow-up, network
sharing, and hardware barriers. Apple
made a start with its own software, and a
large number of third-party apps followed.
These integration features can be fully
experienced only after users buy other
Apple devices. For a company whose
major source of profits comes from
hardware sales, it is a smart move.
Microsoft: Windows 10 to Unify
Platforms
After attempting the Modern interface, Microsoft is
determined to unify the operation experience across
computers and smartphones. The upcoming
Windows 10 will have a unified core of OS elements.
Windows 10 will automatically switch mode
according to the device you use. Apps for all devices
can be downloaded from a single app store, and the
apps are compatible with all devices, achieving
interoperability of different platforms.
Google: Chrome OS and Android
Lollipop
Although Google did not use Android to unify all
devices, Chrome in its latest update uses the
same design language—Material Design as
Android Lollipop does and runs Android apps.
Android apps can even access Chrome camera
and clipboard. However, integration is just a
beginning. Chrome cannot make phone calls or
receive or send messages as Apple OS can, but
only to receive important notifications from
Android.
DESIGN & ART
23
Significance of Integration Special Feature
Significance of Integration Special Feature
Significance of Integration Special Feature
24. DESIGN & ART
24
Achieving
User GoalsThe Design Concept Behind ZTE’s Smart Voice Service
● By An Shunyu
Why should ZTE make voice controlled
smartphones? Compared with Siri and Google
Now, what advantages does ZTE’s voice control
have? What should I do if I feel embarrassed to
speak to a phone? These are the questions that
are often put on the designer of voice interaction
for ZTE’s STAR series smartphone.
GUI vs. VUI
Currently, the graphical user interface (GUI) is the
most common type of interface that allows a user
to interact with electronic devices through
graphical icons and visual indicators such as
secondary notation. However, the hierarchical
tree structure of GUIs makes it difficult to simplify
the operation steps. For example, when a user
wants to play music on their smartphone, they
first need to find the icon for “music” and then
find the album they want before playing it. All this
requires interaction with graphical elements in
the UI.
Is there any other technology that can overcome
the tree architecture of GUIs to make operation
easier? The answer is voice. In recent years,
voice technology has become increasingly
sophisticated and is used in many fields. Voice
user interface (VUI) offers interaction in a natural
and intuitive way. Handset manufacturers are
embracing voice technology. For ZTE, the biggest
advantage of voice service is the ability to reach
any position in the hierarchical tree structure of a
UI.
The Challenges Ahead
Voice control apps such as Siri and Google Now
have attracted much attention. However, statistics
show that most users stop using them after a
while. Although speech is the most intuitive
interaction method for human beings, massive
semantic analysis and large databases are needed
for man-machine interaction. Most voice apps use
online databases that are unavailable offline.
Voice recognition also requires a relatively quiet
environment, and the recognition rate will be
greatly reduced if the environment is too noisy.
These two factors seriously limit the application
scenarios of voice services, and prevent users
from using voice control. Moreover, some users
may feel embarrassed to talk into their cell
phone, especially in public.
Voice technology has advantages and
disadvantages. How to avoid the negative factors,
reduce dependence on the environment, and
enable natural and smooth interaction with
smartphones is a huge challenge for ZTE.
ZTE’s Smart Voice Service
User Experience Goal
We held many discussions to identify ZTE’s goals
for product experience. We wanted to offer an
efficient user experience by leveraging the direct-
to-target feature of VUI. Therefore, ZTE’s smart
voice service has to be fast.
The Voice Activation Solution
To be fast, the voice service had to be activated
directly and rapidly, and also had to be available
anytime and anywhere. Therefore, we decided to
integrate the VUI and GUI on a system level. We
associated voice activation with hardware. Users
can activate ZTE’s voice service by long-pressing
the home button.
25. WhatsApp to the voice app, play music with
voice command, and then return to WhatsApp.
However, the experience is still not seamless.
This is where ZTE has made improvements.
Because voice service is independent from user
interface, we thought that VUI and GUI should
be able to function at the same time without
affecting each other.
A brand-new way of integrating VUI and GUI
has been developed. After the voice service has
been activated, the voice service panel is
displayed in the status bar area of the UI. In this
way, voice conversations, feedback, and
processing course can be displayed properly
without affecting information presentation of
the current app. The voice panel no longer
appears in the status bar area after voice
interaction completes and system notification
will be no longer blocked.
Innovations
We used a new method for voice experience
design. We determined the main goals of users
and provided direct methods for achieving their
goals. In this way, we created excellent user
experience. For example, you can tap the power
button on your phone and then bring it to your
ear to start a call. The phone will ask who you
want to call and you can just say the name of
someone in your contact list. To listen to music,
you just need to activate the voice service and
say the name of a song. The voice service will
search for the song from the local database and
then from an online database.
Craftsmanship
In the spirit of craftsmanship, ZTE has
repeatedly attempted to perfect every detail,
such as the position of the microphone, the
voice recognition rate, anti-noise performance,
length of feedback tones, timeout waiting
intervals, and prompts of voice commands. ZTE
is determined to tap the potential of voice
technology and create an unprecedented
experience for mobile phone users.
DESIGN & ART
25
ZTE USA Chairman and CEO Lixin Cheng is
demonstrating the voice activated shooting
function to NBA legend player Clyde Drexler
at CES 2015.
Meanwhile, ZTE searched for a more intuitive
way to activate voice service. In the first
version, we enabled voice service to be
activated just by saying particular words, like
“Hello ZTE”. Later, we proposed a customized
solution: users can set their own code to wake
up the voice service, which is highly praised
upon release.
Smooth Interaction
Convenient voice activation is just the first
step. It is also important to make voice
interaction smooth. Usually you have to open a
second app when you are already using one. If
you want to play music while chatting with a
friend on WhatsApp, you need to exit
WhatsApp and go to the music app, play an
album and then return to WhatsApp. This
process creates an annoying interruption.
Smartphone voice services on the market only
simplify the steps of “play the music” part in
this process. You need to switch from
The area for experiencing voice service on STAR 2 at CES 2015
26. Apps
Accessories
Instead of going to the gym, you can work out at anytime and anywhere. With
the right apps, you can make plans, record progress and share results on your
smartphone.
With the help of smartphones, data from health-monitoring devices
such as scales, blood pressure monitor, and glucometers can be
collected, analyzed and sent to the medical treatment platform
for comparison with data gained from big data. In this way, slight
changes in your body can be detected and any problem can be
solved as early as possible.
● Fitness Buddy
Fitness Buddy is a very
professional fitness
app that provides over
1,700 exercises, each
with detailed pictures,
descriptions and
animations. Choose
the area of the body
you want to work out
simply by tapping the
red label. Fitness Buddy has comprehensive exercises using equipment such as
barbell, dumbbells, kettlebells, resistance bands, and stability balls. It also has
over 75 workout routines and body metrics tracking, making it the best workout
buddy.
● iHealth Wireless Smart Gluco-Monitoring System
This device connects via Bluetooth to a companion app on an iOS
or Android smartphone or tablet, allowing streamlined monitoring,
tracking, and sharing of blood glucose levels. The kit comes with
a lancet and 50 test strips that require only 0.7 mL of blood for a
speedy 5 second test. This is par with the fastest glucose meters
currently on the market. The app includes instructions on how to
use the glucometer, and as soon as you take a glucose reading it is
displayed on the device screen and automatically transferred to the
app, which keeps a record of all readings.
● Runtastic Push-
Ups
The Runtastic Push-Ups
app is your personal
push-up trainer, helping
you reach your exercise
and strength training
goals with efficient,
easy-to-follow plans.
It has been specially
designed using scientific
sports training plans that gradually improve your strength and stamina with the
ultimate goal of getting to 100 push-ups in a row. The app helps count the total
number of completed push-ups via the proximity sensor or by touching the
screen with your nose.
● Runtastic Heart
Rate
This app measures
your heartbeat with
accuracy. The work
program is carried out
using a smartphone
camera and flash. The
camera will capture the
fluctuations of blood in
your finger. If you have
symptoms like heart palpitations, you can use your smartphone to check your
heart rate anywhere. You can see your HRM results in a graph and also share
your HRM results via your social networks.
Make Smartphone
Your Health Assistant
SMART GADGETS
26
27. WearableDevices
● Toshiba Wearable Sensor:
Silmee Bar type
This wearable biological sensor
measures an electrocardiogram, in
addition to pulse waves, body motions
and skin temperature simultaneously.
In addition, the biosensor can monitor
your breathing, brain waves, and eye
movement during sleep. It helps trace
your sleep information in an all-round
way and analyze your sleep quality. It
is attached to the chest alongside a gel
pad and is highly waterproof, suitable
for wear throughout the day.
● iHealth Wireless Body Analysis
Scale
This scale can measure, track and analyze
nine different characteristics of your body,
including weight, body fat, lean mass,
muscle mass, bone mass, body water,
daily calorie intake, and visceral fat. With
the iHealth MyVitals app, you can view all
the data in your smartphone in a graphic
way. You can clearly see where you can
pump up your workouts or take more
care with your diet, or how to just stay on
track with your overall health. The scale
is smart enough for the whole family and
can support up to 20 different users.
FITGuard Mouthguard
People sometimes get injured while exercising but unlike a
structural injury that involves a ligament tear or sprained
shoulder, brain
injuries are not
always immediately
detectable. The
FitGuard head-
injuries awareness
mouthguard
measures the force
of an impact and
visually displays it.
The device constantly
samples rates of
acceleration. If the peak of that acceleration breaches a
threshold, the LEDs change colors. If the LED lights are blue, it
is safe and if it is red, it indicates a severe concussion.
Misfit Shine Fitness Plus Sleep Monitor
This activity monitor is made from aerospace-grade
aluminum. A single groove running along the circumference
of Shine and acts as the attachment point for the unit’s
four accessories: a
wristband, necklace,
magnetic clip
and watch band.
There are specific
modes for sleeping,
cycling, tennis,
basketball, soccer
and swimming. You
can slightly touch
the Misfit surface to
change the mode. It
also works as a pedometer. Misfit Shine can show the current
time and the progress of physical activity with built-in LEDs.
SandPiper Lung Monitor
SandPiper can be plugged into the headphone jack on a
smartphone. You blows into one end of the unit and a sensor
inside generates electricity proportional to the velocity of air
passing through it
and measures the
volume of air moving
through the tube.
The information
is relayed to a
companion app.
SandPiper gauges
air flow parameters
such as lung capacity,
speed of exhaling
and inhaling, how
much air can be exhaled in one second, and limitations in
airflow. The app then provides the measured quantities on
your smartphone.
SMART GADGETS
27
With the development of health apps and the popularity of
wearable devices, it is possible to use smartphones to monitor
your health, provide medical treatment, and even give a remote
diagnosis. In the era of smart healthcare, use your smartphone to
improve your health outcomes.
28. Cell phone photos or videos come out blurry
when you shoot pictures in low light or record
videos of moving objects in strong light. Cell
phone manufacturers are trying to solve these
problems. Apple even adds a new gyroscope
to compensate for hand shakiness, but the
feedback has not been great and even side
effects such as wobbly videos have appeared.
Nowadays, cell phones are capable of producing
pictures as good as those shot on a digital video
recorder or SLR camera, but unsteady hands
during shooting is the biggest adverse factor.
However, professional holders and stabilizers
have come to mobile phones. They can adjust
the cameras horizontal balance automatically
through built-in gyroscope and help you shoot
high-quality clear images even when you are
running, and they are not expensive.
MOBILE MASTERY
28
Cell Phone Camera Stabilizer:
A New Way to Shoot
If a smartphone camera is not held rock-steady,
every little wiggle, bump, jerk, sway, step or
movement appears ten times worse on the
computer or TV screen afterwards. This is why
a stabilizer is necessary.
Almost everyone has experienced cell phone shooting problems: your hands being not long enough
to find the right angle for selfies, or your hands being not steady enough to get a clear picture when
shooting at night. A variety of stands and stabilizers have emerged to cope with these problems.
29. When do You Need a Stabilizer?
Static Shot
When we look at videos of seas,
roads, or the horizon taken with a cell
phone that does not have a stabilizer,
we find that the images often incline
slightly, even if the shot was taken
statically. The grids of cameras only
appear when photos are taken, and
we can only rely on visual inspection
to determine whether the screen is
horizontal. In addition, we cannot edit
videos as easily as photos to adjust the
horizon afterwards. With a stabilizer,
you can focus on finding the best view
rather than worry about whether the
screen is horizontal.
Taking Selfies
The viewing angle of a selfie is
determined by the length of the arm.
Taking a selfie from close up usually
makes the head bigger in the picture.
To solve this problem, extension poles
emerged. However, extension poles
are also handheld and are not as sta-
ble as a tripod. Therefore, photos still
come out blurry. Stabilizers avoid this
problem completely. Furthermore,
some stabilizers even have remote
selfie control accessory for controlling
the phone shutter.
Follow Shot
Video recording on a cell phone is
not filmmaking. When using a cell
phone, people don’t follow a script,
record several sections from different
perspectives, and then edit and com-
bine the recorded videos. Videos are
recorded on cell phones in only one
take, so camera shake is almost una-
voidable. With a stabilizer, you can get
stable and clear images. You no longer
have to worry whether the shoulder
shakes or other body movements may
affect the shooting quality. All you
need to do is to keep an appropriate
height to the people you are shooting
and avoid tripping.
Extreme Sports Shot
Extreme sports enthusiasts may have
fixed GoPro cameras or cell phones
on their helmets, handlebars, or slid-
ing plates. Videos taken from these
special perspectives can be quite
impressive but have a wobbly “jello ef-
fect.” With a stabilizer, you can capture
exciting moments with better results.
An Advanced Model
Dict-Creative SwiftCam
M3L Stabilizer
The SwiftCam M3L gimbal is more
intelligent than the Smoothee. With SwiftCam M3L
comes tri-axis auto-stabilization and support for a
tripod or extension pole. It uses brushless motors to
automatically stabilize pan, tilt, and roll axes and can
accommodate larger smartphone models. SwiftCam has
an adjustable clip that supports smartphones up to 7.2
cm wide and is compatible with both 1 mm and 4 mm
sponges. It supports both iOS and Android.
The Most Reliable Model
LanParte HHG-01 Handheld Gimbal
LanParte, a reputable stabilizer manufacturer, has launched a tri-axis handheld
gimbal HHG-01. The gimbal is made from ABS engineered plastic and aluminum
alloy. Powered by a high-quality brushless motor, it is the most stable system on
the market. Compared with SwiftCam M3L, the HHG-01 has a “pistol magazine”
style battery grip, allowing easy switching between batteries. The clamp is cov-
ered by soft EVA material that protects the smartphone from scratching. It works
with various smartphones and optionally GoPro, and is thus more practical and
economical than SwiftCam
M3L.
An Entry-Level Model
Steadicam Smoothee Hand-
held Stabilizer
Steadicam Smoothee is small and
agile enough to take on vacations
or to a sporting event. A balanced
weight system holds the phone
steady on a frictionless ball joint. The
Smoothee lets you “fly” wherever the
scene takes you. Its quick-release mount
lets you instantly swap camera connections
between your Smoothee and any tripod. The
center of gravity can be adjusted through a red
button. The ergonomic hand-grip folds up securely
when not in use.
A stabilizer ensures that the sea
horizon is straight in a beach photo.
MOBILE MASTERY
29
30. Highly Recommended: Punch Quest
Today’s mobile games rival PC games in terms of scene design and realistic
rendering. However, such games with all their complexity, realism and details can
leave you feeling exhausted. Are you tired of 3D games? Try these amusing and
simple retro pixel-art games.
MOBILE APP
30
Less is More:
Irresistible Pixel Games
Parkour games are the biggest
smash-hit games to date. Punch
Quest stands out with the retro-
style pixel effects and arcade
game factor.
The game is very easy to play.
Simply tap both sides of the
screen with your left and right
thumbs to attack and use
combination punches. Tap the
left side twice for a powerful
uppercut. Tap the right side to
make normal punches. Tap both
sides simultaneously to defend.
You can change the frequency of
normal punching to control the
speed of the character’s
movement. A meter at the
bottom of the screen increases
with each successful punch, and
each level activates one of your
chosen powers. Punch Quest
also has abundant “props.” You
can use in-game currency to buy
power-ups and new abilities.
To defeat the enemies in the
game, you have to use different
sets of combos. Each level has
different branches that enable
you to choose your own path
and introduce some variation in
the game. More than just a
Parkour game, Punch Quest
includes quests, meaning that
you have to defeat a “Master
Foe” at the end of each level.
The sound effects for heavy
punching are entertaining and
make you feel like you are
playing an arcade game.
31. MOBILE APP
31
Terraria
Terraria is an open-ended sandbox 2D
game that revolves around exploration,
building, and action. It takes you into vast,
vibrant and various worlds—from the
floating islands to the deepest levels of
the underworld, and you are free to create
amazing weapons to defeat all sorts of
magical creatures or tribes. You can dig to
the ends of the earth or exploit timber,
stone and mineral resources to build a
castle and protect your followers.
Pocket Planes
Pocket Planes is a business simulation game
where you are the CEO of an airline. You
need to think about how to maximize
transport capacity and profits and minimize
costs and build your own international
airline empire. You have to study various
indexes to determine when to buy and
upgrade airports, to raise the ceiling on the
number of planes in service, to purchase
new parts, and to re-commission already
decommissioned planes.
Ready Steady Bang
Ready Steady Bang is a wild-west quick-fire
dueling game. It is a dead-simple test of
speed and accuracy, leaving out the
complicated aiming process and pitting you
in a series of old-time shootouts with
AI-controlled enemies or against a friend. A
squeaky-voiced announcer begins the
countdown: “ready...steady...bang!” at
which point you tap the screen before your
opponent. The loser keels over in one of 31
funny animations.
Infectonator
The genre of zombies vs. humans is quite
popular. However, some people are tired of
siding with humans and killing zombies.
They want to try being in the zombie’s
team and turning people into zombies
instead. Infectonator lets you chase down
people and turn them into zombies. You
can also earn coins to buy new types of
zombies and add-ons.
Nyan Cat:
Lost in Space
This cute pixel game captures
every girl’s heart. A cat named
Nyan flies through space and
leaves a rainbow tail behind it. The
cat needs to collect as many stars
as possible while guarding against
evil enemies. You can control the
speed and direction of Nyan with
your fingers and compete with
friends on the quantity of stars
you collect. Nyan can drink milk,
eat ice-cream, collect coins, buy
gorgeous boosts, jump onto
platforms made of cake, and
discover infinite space.
Pixel Dungeon
Pixel Dungeon is a rogue-like game with
pixel-art graphics and a simple interface.
There are three classes: warrior, mage
and rogue, each of which has a different
set of attributes, abilities and
responsibilities. After choosing a class,
you enter the pixel dungeon, which is a
randomly generated maze that varies
with each player. You collect useful items,
weapons and props to fight unexpected
monsters and traps in order to find the
Amulet of Yendor and finally survive.
32. Equipped with Right Shoes
Notes
Effective at Cushioning and Acceleration
Adidas Supernova Glide 6
Cushioning is a top priority in running shoe design.
The Adidas Supernova Glide 6 uses an all-new
Boost midsole that is bouncy without being too
soft. That makes for light, fast running. The textile
upper with seamless mesh in forefoot ensures
maximum comfort and flexibility. Compared to past
Supernova Glides, there is more rubber coverage in
the forefoot, which increases grip and durability.
Running Shoe Milestone
ASICS GEL-Kayano 21
ASICS GEL Kayano is one of the most popular running shoes.
It has linked components that enhance the foot’s natural
gait from heel strike to toe-off. The 21st edition of the
iconic Kayano running shoe features the latest FluidRide
technology that reduces weight and increases bounce. The
shoes also feature a ComforDry X-40 sockliner, which has
higher rebound properties, excellent moisture management,
high-level breathability, and anticrobial properties.
1. Choose the right shoes
Cold weather hardens your shoes that can make
running uncomfortable, so choose the right shoes
before you run.
2. Choose the right clothes
Clothing should be windproof and waterproof on
the front to maintain body temperature and use
breathable fabrics on the back to ensure dryness.
32
FASHION
Runners will never stay at home like a winter cat. In
their eyes, cold weather is no obstacle to outdoor
exercise. Instead, jogging in the winter is of great help
to defend against the cold and improve health.
Winter Jogging
Equipped for
33. Equipped with Running AppsEquipped with Smart Accessories
ARCHOS Music Beany Bluetooth Headset
The ARCHOS Music Beany is a Bluetooth headset integrated into a
beanie hat that lets you enjoy your music and answer phone calls
on the run. Under the leather logo hides LED
lights, a volume key, and a play/pause key. Pair
it easily with your smartphone via Bluetooth
and you can control the volume and switch
songs from the side of your beanie. There is
also no need to take your phone out of your
pocket: just tap the side of the beanie to
answer using the embedded microphone.
Sensoria Fitness Smart Socks
Sensoria Fitness socks have 100% proprietary textile sensors. The socks
are paired with an electronic anklet that magnetically snaps on the cuff
of one of the socks and can transfer
data via Bluetooth to a supporting
app on a mobile phone. These smart
socks have superior accuracy in step
counting, speed, calories, altitude and
distance tracking, but goes well beyond
that to track cadence, foot landing
technique and weight distribution
during walking or running.
Jawbone Up3 Wristband
The brand new Jawbone Up3 is a health-tracking wristband and all-day
activity tracker. It includes a new tri-axis accelerometer, bioimpedance
sensor, skin sensors and ambient temperature sensor. The Up3
automatically detects new activities; for example, it can track your
sleep and give you a detailed look at your REM patterns.
Digitsole Smart Insoles
Runners suffering from cold feet in the winter now have Digitsole’s
interactive insole, which is designed to heat the feet and can be
controlled via a smartphone. Set the temperature of each insole
separately to get the perfect temperature. The insoles can be heated
for seven hours and if
the temperature drops
below the preset, a
built-in thermostat
adjusts the insoles to
the pre-determined
temperature. The
Digitsole can also track
the distance walked
as well as the altitude
and calories burnt.
Netatmo Personal Weather Station
The Netatmo Weather Station tracks indoor and outdoor temperature
and humidity. It delivers all the data via an app that offers a snapshot
of indoor and outdoor conditions as well as extended weather
forecast. Before running, you can check the air quality and weather
and prepare accordingly.
Google Fit
Google has finally
launched its own health
app. Through the built-
in sensors in a mobile
phone, Google Fit can record physical fitness
activities against the user’s fitness goals
and provide a comprehensive view of their
fitness. Google Fit is compatible with all
Android Wear devices, and multiple sports
brands and apps have already adopted this
platform so that users can view their health
data more easily.
RunKeeper
A perennial favorite with runners, RunKeeper has more than 30
million users worldwide. For a free app, it’s very feature-rich and
uses your phone’s GPS to track your running,
cycling, hiking and other activities. The app
records your pace, distance, total exercise time,
calories burnt and other useful metrics, while
also allowing you to take and tag pictures on the
go. When you have a time you’re particularly
proud of you can share that through Facebook.
Equipped for Bad Weather
RZ Mask
RZ Mask is made of neoprene material. It has dual one-way valves for
moisture control and a replaceable N99 active carbon filter, which
filters 99.9% of particles 0.1 µm or above (as defined by the lab report
from Nelson Laboratories US). The mask is extremely effective in dust
and cold air protection.
33
FASHION
34. On October 23, 2014, ZTE and Ingens jointly
launched STAR 1. Fifty reporters from mainstream
media were invited to the conference. A contract-
signing event was held between Ingens and seven
master dealers. This marked the entrance of STAR 1
into the Malaysian market.
It was the first time STAR 1 had been launched
outside China. The launch is in line with ZTE’s goal
of providing all Malaysians with quality, affordable
smartphones. Jacky Zhang, CEO of ZTE Mobile Devic-
es, Asia Pacific and CIS, said “Our goal is to cement
ZTE as an innovative, leading smartphone provider in
Malaysia. We intend to increase year-on-year sales
by 3% by continually adopting and incorporating
new technologies and releasing new state-of-the-art
devices that meet consumer demands on perfor-
mance, before they even realize they want it.”
After the conference, various promotional activities
with a starlight theme got underway. Reports about
STAR 1 have been published in well-known local
magazines.
STAR 1, ZTE’s hero smartphone, comes equipped with excellent user-experience features such
as 4 cm macro shooting, clarity+ imaging technology and a dual-colour temperature flash, which
are great for photography. STAR 1 also has nice design with a narrow bezel. The phone was first
launched in Malaysia, followed by Thailand, Myanmar and Russia in the following months in Asia
Pacific. Since entering the mobile phone market in 1998, ZTE has been slowly and steadily making
waves in Asia Pacific. This evolution will see ZTE answer ever-changing customer demands.
ZTE WORLD
34
Malaysia
The launch ceremony
in Malaysia
ZTE launched STAR 1 as well as Blade Vec Pro,
Blade V5, Blade L2 and Blade G Lux in Malaysia in
October 2014.
STAR 1 has ArrivedA Tour of STAR 1 Smartphone in Asia Pacific
● By Sun Yuping and Zhang Qian
35. On November 8-9, 2014, ZTE and Myanmar company
MIB held “Starlight over Mandalay” promotional ac-
tivities in Mandalay, which is the second largest city in
Myanmar and the former imperial capital. A stage was
set up in front of Mobile Mother, a mobile sales and
service center. Local singers and a performance group
were invited to showcase multiple ZTE mobile phone
models including ZTE STAR 1. After that, four ZTE STAR
1 road shows kicked off in Yangon, the largest city of
Myanmar.
On November 25, 2014, ZTE launched ZTE STAR 1 in Bangkok. The launch
attracted a lot of media attention. Thailand’s mobile operator DTAC and
Thailand’s mobile handset retailer Jay Mart participated in the launch. A
well-known photographer in Thailand took several pictures with STAR 1 and
taught the audience how to take professional pictures with STAR 1. A local
star was also invited as a special guest. STAR 1 became available in 260 Jay
Mart stores on the day of the launch.
On December 11, ZTE unveiled STAR 1 in the Moscow Planetarium to
highlight the theme of “Starlight”. Representatives from Svyaznoy, Mega-
Fon and RTK, and 70 reporters from mainstream media were invited to
the launch. STAR 1 was unveiled with the famous line “поехали” (let’s go)
uttered by the Russian astronaut Yuri Gagarin, meaning that STAR 1 had
entered the Russian market.
In Russia, 3G services are popular, and 4G services are growing rapidly.
The electronic market has great growth potential. As a new and promis-
ing electronic consumer brand in the Russian market, ZTE aims for a 3%
share in Russia’s mobile phone market in 2015.
ZTE WORLD
35
Myanmar
Thailand
Russia
A TV wall for display-
ing ZTE mobile phones
to visitors before the
conference
A professional photographer is ex-
plaining the components of his photo
taken by ZTE STAR 1.
A famous IT blogger in Thailand is
testing pro-camera function of ZTE
STAR 1.
Russian reporters and bloggers are evaluating
STAR 1 after the conference.
Zhang Lei (R),vice president of Mobile De-
vices, Asia Pacific and CIS, and Cai Huan (L),
CEO of ZTE Mobile Devices, Russia and CIS
