RedMonk is proposing a solution to showcase customer data by collecting and analyzing developer-related data from various sources and presenting it on their Developer Intelligence portal. They are seeking high-level data from companies to add to their collective analysis in return for branding and attribution. This would help companies learn from waste data and provide a new marketing channel without competing with their own analytics efforts. RedMonk answers several questions confirming they only want some high-level data, will properly attribute all sources, and are open to discussing payment for more extensive proprietary data sets.
2. “The software and web industry can learn a lot
from the lumber industry…
The lumber industry sells what used to be
waste — sawdust, chips, and shredded wood
— for a pretty profit. Today you’ll find these
by-products in synthetic fireplace logs,
concrete, ice strengtheners, mulch, particle
board, fuel, livestock and pet bedding, winter
road traction, weed killing and more.”
Jason Fried, 37signals
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17. You give us a slice of
your developer related
data as a spreadsheet.
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18. We add your data to our
collective. With the logo
and link of your choice.
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19. Building the Developer Picture
• All data is attributed
and linked to the source
• Multiple third party
sources
• Covering all areas of
development from
mobile to cloud
• Includes historical and
recent data
• Continuously updated
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20. For the cost of data
you aren’t using,
you get a new channel
and revenue opportunity
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21. While you help build a
more complete picture of
developers
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24. QUESTION:
This seems like a problem:
we’re spinning up an
analytics business. Won’t
this compete with us?
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25. ANSWER:
Nope. We don’t want all of your
data, just some of it. We’re
broad analysis, you’re deep. If
anything, we’re going to do
lead gen for you.
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27. ANSWER:
Anything and everything developer
related. If you can tell us about
what developers are using, not
using, reading about, writing
about, buying, training in and so
on, we should talk.
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29. ANSWER:
Our license simply says we
won’t sue you and you won’t
sue us for using data you
provide. Also, that we’re
obligated to give you credit
for same. Easy.
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31. ANSWER:
Right now, no. We take only
high level data in return for
branding. If you’ve got really
interesting data that you
want to share more
completely, talk to us.
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