Segmentation will help you better understand your customers and their experience. It will also help set you apart from your competitors. Here are some tips.

1. Unlock Segmentation:
Dive into the Details to Elevate Your
Customer Experience

2. • What really clicks with your
customers? What makes them choose
you over the competition?
• What can set your business apart is to
not only deliver exceptional products,
but also to ensure a personalized,
relevant experience.
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3. How Do You Build the Best Experience?

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• The best place to begin? Identify your
key target audiences.
• After all, no matter what business
you’re in, it’s unlikely that you have
only one customer persona, and even
then, not everyone will be at the same
stage of the buying journey.
• Technology today allows
businesses to take customer
segmentation to the next level.
• In fact, deeper segmentation is
the key to not just providing
relevant experiences, but ones that
inspire better brand recall and loyalty.

5. The Segmentation Advantage

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• The key to business differentiation is
hyper-personalization.
• This is ideally done with the help of
deeper segmentation
techniques: Capture the
psychographic, behavioral, and
technographic segmentation to better
understand the why, how, and where
behind your communication.

7. Psychographic Segmentation

8. • Psychographic segmentation refers to
the “why” behind customers’ actions.
• It differs between individuals, and the
best way to learn this is to do your
market research, talk to your
customers, and get to know them.
• Conduct online polls and ask
your customers quick questions
to understand what they prefer
beyond just your products/services.
• Each of these can add another
layer of insights into your
marketing strategies.
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9. Behavioral Segmentation

10. • Behavioral segmentation
empowers you to give context to
your interactions so that you can
create communication that directly
reflects your customers’ needs or
wants in the moment.
• Ask yourself these questions: How
engaged are your customers? At what
stage are they approaching you?
• Each buying stage requires a different
approach that can best be deduced by
first understanding your customers’
buying signals.
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11. Technographic Segmentation

12. • What’s your audience’s preferred
platform? It doesn’t do to send out
emails if your customers are the kind
who prefer social media instead.
• With technographic segmentation,
you can learn the technology that
influences your audience, so you can
tailor your marketing strategies for
maximum impact.
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• Segmenting survey responses,
gathering and analyzing behavioral
data, and diving into market research
all come together to paint a complete
picture of your customers and their
preferences.
• Understanding this can help you
connect with the right audience,
expand reach, and even target new
industries based on similar technology
stacks.

14. Want more?
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16. Thank you!