This document discusses setting up and managing a Facebook fan page for a client. It includes: 1. An overview of the key components of a Facebook business page and fan page engagement strategies. 2. Details on creating custom tabs for the page like static FBML, YouTube, and RSS feeds to promote initiatives. 3. A timeline for designing the page over 3 weeks that includes gathering content, design approvals, and a promotion plan. 4. Moderation requirements of 8 hours per week to update and monitor the page and react to any negative comments. 5. Cost estimates for initial page setup, ongoing moderation, and development of custom applications like a quiz and game.

1. Facebook Fan Page
Client: Classified
www.meenix.eu

2. Facebook Fan Page
Page Creation & Custom Tabs
Business page Description
Ÿ Fans - Anyone can be a fan
Ÿ Public - Anyone can see
Ÿ It’s about business
o Company overview - Company description
o Company news & status - Daily basis news & anouncements
o Website & contact info - Extended contact information
o Press releases
o Photos & videos
o Status updating
o Suggestions
o Discussions
o Polls
o Blog RSS feed
o Customer engagement
Custom Tabs
Fanpage custom tab creation in order to promote special initiatives.
Some app ideas for custom tabs:
Ÿ Static FBML (Facebook Markup Language) - allows us to include HTML scripts
Ÿ YouTube Box - Requires a Youtube channel
Ÿ Simple RSS - import your various feeds.
www.meenix.eu

3. Facebook Fan Page
Facebook Applications
Total time required: appr. 25 days
it depends on the needs
How Facebook
applications helps
1. Branding
2. Customer Engagement
3. Drive Web Traffic
4. Represents the masses
5. New Customer Acquisition
6. Lead Generation
7. Client Retention
“
8. Access to the social world and it’s inherent value
9. The Viral Effect Take word Of mouth to a whole new level. “
10. Feedback Mechanism Nothing attracts a crowd like a crowd...
11. Build Business Use Cases
Facebook is attracting quite a crowd.
www.meenix.eu

4. Facebook Fan Page
Facebook Applications
1. Quiz
One of our choices to exploit the results of a fanpage game is by using quizzes.
The user will be asked to answer a number of questions. The results of these questions will be
evaluated and come to a conclusion for the user. The user will be marked with a
characterization. Depending on the users interests will be driven in the right section of the
portal «Επιθυμίες».
Classified
2. Game
A game that will have a range of clothes to pick the perfect
dress for a woman.
The result of the combination will lead the user to the website
and will have real products.
The aim is to attract the female audience and to engage in the
portal «Επιθυμίες».
Classified
www.meenix.eu

5. Facebook Fan Page
Timeline
20th to 25th
28th May
18th May
categorizing May FanPage Publish
material Page Design on going
projects
17th May 19th May 26th to 27th 20th of June
Gathering categorizing May Page promotion First custom tab
material approval design approval & virality application ( quiz)
Page design
Ÿ Opening of the following Tabs: Wall, Info,
Photos, Videos
Ÿ Adding content Embedding Fan Page logo
Interpretation of Information that will be
included in Info
Tab
Ÿ Photographic material that will be included in
Photo Tab (appr. 100 photos)
Ÿ Videos that will be included in Videos Tab
(appr. 30 videos, approx. 30
seconds each)
Ÿ Getting fans tactics (within the first week of
Fan Page presence)
www.meenix.eu

6. Facebook Fan Page
Moderation
time required: 8h/5d a week
Easy and instant Business
page update
Moderation
Ÿ Moderation of all Facebook Fan Page Content and development of the Ÿ Company logo
actions required to maintain brand reputation Ÿ Company information
Ÿ Update of content in all areas of Facebook Fan Pages Ÿ Images
Ÿ Videos
Ÿ Events
Ÿ Blog feeds (RSS)
Ÿ Proof Page
Ÿ Publish Page
Reaction in case of bad comments
When we get that customer complaint post we:
1. Apologize and thank them for sharing the information in a timely manner.
Ideally, we should checking your Facebook page more than once a day and as i
say above with the notifications system.
2. Attempt to fix the situation or explain what you are going to do to prevent
that same situation from happening in the future. In some cases we ask
customer to email the details of their experience.
3. Continue to monitor the comment and keep in touch with the customer until
they are satisfied with the situation.
www.meenix.eu

7. Facebook Fan Page
Costs
Actions Costs
Page setup €1.300
Moderation €900 / month
Application Classified
development
1. Quiz €1.200
2. Game €2.400
www.meenix.eu

8. www.meenix.eu
Facebook Fan Page