Dream up Creative Campaigns on Vine Time
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IRCE speakers Danny Gavin, VP & Director of Marketing for Brian Gavin Diamonds, and Frank Danna, Senior Director of Brand Strategy for Softway Solutions, show how minimal investment in 6-second Vine videos boosted the jewelry e-retailers’ website traffic and generated 416,000 viewings in the first few weeks. Drawing from his digital marketing expertise and experience developing creative Vines for top retailers and brands, Danna shares hard and soft metrics that are important to monitor for a successful Vine campaign.
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Dream up Creative Campaigns on Vine Time
- 1. #MicroIRCE Dream up Creative Campaigns on Vine Time June 4, 2015 11:15am to 11:45am
- 2. #MicroIRCE Danny Gavin Twitter: @dannygavin Guitarist Father of three boys Rabbi Gavin, MBA
- 3. #MicroIRCE Danny Gavin Frank Danna Twitter: @dannygavin Guitarist Father of three boys Rabbi Gavin, MBA Twitter: @erskine I’m taller than most people. I love telling stories. Let’s chat about you, not me.
- 5. #MicroIRCE 45%YOY growth Between Black Friday & Christmas
- 6. #MicroIRCE 13%YOY growth in Q1 of 2015
- 7. #MicroIRCE 20%Increase of direct web traffic H2 vs H1 of 2014
- 8. #MicroIRCE
- 9. #MicroIRCE Family-owned E-commerce Super ideal cut diamonds Custom jewelry Personalized service Innovation
- 10. #MicroIRCE
- 11. #MicroIRCE
- 12. #MicroIRCE How can we grow our business without spending 500 million, like our friends at Blue Nile? “ ”Brian Gavin
- 13. #MicroIRCE
- 14. #MicroIRCE
- 15. #MicroIRCE Ranked #2 only behind Tiffany’s for jewelry store advertising campaigns in 2014 jckonline.com
- 16. #MicroIRCE Jeweler Brian Gavin Diamonds has produced some sparkling creative work on the Vine platform, and for a brand this savvy with short-form content production, success is written in the stars. “ ”Eddie Tomalin, unruly.com
- 17. #MicroIRCE What made this so unique?
- 18. #MicroIRCE
- 19. #MicroIRCE Social network Short-form video sharing
- 20. #MicroIRCE 6 million loops Brian Gavin Diamonds + Vine =
- 21. #MicroIRCE
- 22. #MicroIRCE
- 23. #MicroIRCE
- 24. #MicroIRCE
- 25. #MicroIRCE
- 26. #MicroIRCE What can we learn from this?
- 28. #MicroIRCE Don’t oversell Be true to the platform Timely & relevant Distill
- 29. #MicroIRCE Don’t oversell Be true to the platform Timely & relevant Distill
- 30. #MicroIRCE Don’t oversell Be true to the platform Timely & relevant Distill
- 31. #MicroIRCE Don’t oversell Be true to the platform Timely & relevant Distill
- 32. #MicroIRCE With nearly 450k loops in a week, this ad gets straight to the point. It uses stop motion and special effects to not only amaze the viewer, but tug at those emotions of happiness and nostalgia that an engagement ring can bring. “ ”Andy Smith, reelseo.com