Christopher Saunders, Applications Development Consultant Develop Relations, The BlackBerry ® Developer Day in Bangkok ,22 November 2011, Software Park Thailand.

1. Getting Started with
BlackBerry Development,
a Java example,
and other considerations…
Christopher Saunders
Application Development Consultant
Developer Relations
csaunders@rim.com
1

2. Outline
• Introduction: Setting some things straight
• Background and OS statistics
• Getting started: BlackBerry Developer Portal
• Tools, Signing Keys, Documentation, Microsites,
forums, and more
• Example: Hello World -
Packaging/Signing/Debugging
• The next generation: BlackBerry OS 7
• BlackBerry Messenger Social Platform
• Monetization and Analytics
2

3. The BlackBerry Market
is shrinking.
There are 70 million active
BlackBerry subscribers
today, and BlackBerry
expects to sell ~ 14 million
new devices this quarter.
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4. BlackBerry users don’t
use apps.
There are over 5 million
downloads from BlackBerry
App World every day. That’s
140 million downloads per
month, or about 24 downloads
per year, per user.
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5. BlackBerry developers can’t
make money.
• BlackBerry App World has more paid
downloads than Android Market, and is the
2nd most profitable app store after Apple.
• App World apps generate 40% more revenue
than Android Market apps.
• 13% of BlackBerry developers
have made $100,000 or more from BlackBerry
App World apps, higher than on Android or
iOS.
• BlackBerry 7 devices generate more than
10x the application revenue of previous
BlackBerry devices
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6. Recap: BlackBerry Truths
• The BlackBerry market is growing
• BlackBerry subscribers are using apps
• There is a very real opportunity for
developers to make money with the
BlackBerry platform
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7. BlackBerry Evolution
Browser
-Flash 10.1
-- HTML5
Adobe AIR
WebWorks
Java
Native

8. Choosing Target Devices
Java developers should
just focus here Browser
-Flash 10.1
-- HTML5
Adobe AIR
WebWorks
Java
Native

9. Smartphone OS Breakdown
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10. Free App World Downloads
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11. Paid App World Downloads
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12. Recap: Choosing a Target
OS
• OS 5.0 and above are considered the
recommended baseline target code
lines for BlackBerry Java developers
• BlackBerry subscribers running later
devices and more recent code lines are
more likely to spend money on apps
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13. Getting Started
• Development Platforms Overview
• Understanding Options
• Why BlackBerry Java?
• Getting ready for your first application
• Register for Developer Zone
• Download Tools
• Register for Signing Keys
• Register for App World Distribution
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14. BlackBerry Platforms
BlackBerry Handheld BlackBerry PlayBook & SuperPhone
Native +
BlackBerry Webworks Adobe AIR
Open
Java HTML 5 / FLEX
Source
BlackBerry Cloud Services Architecture
(BES, BIS, Push, Maps, Payments, BBM, Scoreloop, etc.)
BlackBerry OS BBX OS

15. Understanding your Options
SuperApp
Tight
Integration
Native AIR Native Java
Application Application
Push BlackBerry (PlayBook) (Smartphone)
WebWorks
Homescreen
Presence
Web
Icon
Some App
Integration Mobile
Website
Level of
Difficulty

16. Why BlackBerry Java?
• Custom BlackBerry Java Virtual
Machine offers deep device feature
integration
• Mature, proven, and trusted platform
• Access to all BlackBerry Smartphone
features and platform services though
well documented and familiar Java
APIs
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17. Further Considerations
• Benefits
• Tight integration with the BlackBerry
Smartphone
• Graphic Acceleration for games
• Standards based approach
• Challenges
• Requires Java expertise
• Targeted OS versions define available feature set
• Custom UI work in older code lines is time
consuming (pre-5.0)
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18. Recap: Platforms Overview
• There are many different development
approaches for BlackBerry PlayBook
and Smartphone applications
• BlackBerry Java is a mature and
robust development platform
• Java offers the deepest integration to
device features and functionality
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19. Developer Zone
• Main portal for all BlackBerry
development-related information/tools
• Platform Microsites
• Forums
• Developer Issue Tracker
• Inside BlackBerry Developer’s Blog
• Documentation
• Tools and Downloads
• And more…
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20. Setting up for your first app
• Register for Developer Zone account
• http://developer.blackberry.com
• Download Development Tools
• http://developer.blackberry.com
• Register for free signing keys
• http://www.blackberry.com/signedkeys
• Register for App World Vendor
Account
• http://appworld.blackberry.com/isvportal
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21. Recap: Developer Zone
• All tools, documentation and
resources are available on our
developer portal:
http://developer.blackberry.com
• Knowledge base and forums provide
an active and dynamic community for
sharing knowledge and experiences
• All tools, downloads, documentation
and other resources are available free
of charge
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22. An Example: Hello World!
• Quick demonstration to show:
• The development environment
• Packaging your application
• Signing your application
• Testing your application in the simulator
• Debugging your application
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23. The Next Generation: BB7
OS
• Seven new devices launched globally
• New hardware enabled features:
• Near Field Communications (aka NFC)
• Digital Compass (enabling Augmented Reality)
• OpenGL 2.0 ES through Java API bindings
• Updated HTML5 support for world-class
rendering
• “Liquid Graphics” engine for 60FPS 23

24. BBM Social Platform
• BBM
• 45+ million active users
• 2+ million users a month
• 100+ billion messages a month
• BBM is a key driver to global
BlackBerry growth
• Enables instant sharing of
information.
Anytime. Anywhere.
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25. BBM Social Platform
Invite Customize
Friends User Profiles
Embed Share
Chat Content
Supports BlackBerry 5.0, BlackBerry 6 and BlackBerry 7 smartphones
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26. Monetization Introduction
• There are 3 major ways in which to
monetize your application with
BlackBerry Platform Services
• Advertising Service
• Payments Service
• App World Distribution
• Additionally, through our Analytics
Service you are able to gather detailed
information about how users use your
application
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27. Monetization: Ad Service
• Easily integrate using a few lines of
code
• Ads can play videos, add items to
calendar, address book, and more…
• 60% revenue share with developer 27

28. Monetization: Ad Service
Mediation
Platform
• Leverage multiple networks
• Easy management through
single online service portal
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29. Monetization: Payment
Service
• Easy way to generate revenue
• Freemium/Paid upgrades
• Unlock new game levels, functionality
• Pay per use
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30. Monetization: Payment
Service
• Simple and secure API for developers
• Seamless payments in Java, Adobe
AIR, and WebWorks applications
• Leverages App World payment channel
for secure and convenient transactions
• 70% revenue share with the developer
• Easily manage digital goods via the
App World Vendor portal
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31. Monetization: App World
• Set your own price from $0.99 to
$999.99 in local currency
• Payment accepted via Credit Card,
PayPal, and carrier billing
• Available in over 100 countries and in 6
languages, and growing…
• 70% revenue share
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32. App World 3.0 New Features
• Update user interface
• Subscription billing
• Country level pricing
• Carrier bundles
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33. BlackBerry Analytics
Who is What are they
using my doing with my
app?
app?
How long do How many
they spend people use my
with my app? app?
When are Where are
they using
my app?
my users?
• Easily view fine grained telemetry
about your application through online
portal 33

34. Recap: Monetization
• 3 main ways to make money with
BlackBerry Platform Services: Ad
Service, Payment Service, App World
distribution
• BlackBerry Analytics provides an easy
way to gather information on how your
users are using your application
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35. Thank You.
Questions?
Christopher Saunders
Application Development Consultant
Developer Relations
csaunders@rim.com
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36. Device Giveaway!
Question 1: What is the
recommended base code line
to target for Java
development?
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37. Device Giveaway!
Question 2: Can you name 2 of
the 3 different monetization
methods available to
BlackBerry developers?
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38. Device Giveaway!
Question 3: What is the web
address for the
BlackBerry Developer Portal?
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