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Apr-2016
Guy Vinograd, CEO
Your R&D Team
 Cloud-native SaaS Providers
 Million-scale users, 10000s devices, 1000s TPS
◦ AWS’s leading R&D partner
 IoT clouds builders for device vendors
◦ Fully managed service
◦ Enables device makers to focus on their core
 Customers - global $Bn companies to start-ups
About Me and Softimize
Your R&D Team
Agenda
 Who are the Cloud of 2016
 Trends in the Clouds
 Challenges of 2016 Clouds
Your R&D Team
 Elastic
 Self Service
Cloud Recap (NIST)
 Global
 Multi-Tenant
 Pay per Use
IaaS
PaaS
SaaS
Your R&D Team
Clouds in 2016 are the Default
Your R&D Team
Public Clouds
Your R&D Team
Private Clouds
Your R&D Team
Agenda
 State of the Cloud in 2016
 Trends in the Clouds
 Challenges of 2016 Clouds
Your R&D Team
◦ No servers, no deployments onto servers, no installed software
◦ 11/2014 – AWS Lambda
◦ 2/2016 – Google Cloud Functions (Alpha)
◦ 31/3/2016 - Microsoft Azure Functions (Alpha).
Trends – Serverless Computing
Your R&D Team
◦ Micro-service & Continues Deployment enabler
◦ AWS EC2 Container Service (11/2014)
◦ Google Container Engine (8/2015)
◦ Azure Container Service (9/2015)
Trends – Containers In, Virtualization Out
Your R&D Team
 Cloud-optimized application architecture and design
 Go beyond hosting service. Use the cloud services
◦ Queues, Storage, Databases, Auto Scaling, Security, Workflow
engines, Big Data Streaming, IoT services
 Why?
◦ Scale
◦ Much less Dev Ops – installs, deploys
◦ Speedier R&D – less provisioning
◦ Traceable – Centralized Logs, Metrics
 Bottom line: 70% more efficient
Trends - Native Cloud Apps Become the Norm
Your R&D Team
Trends - IoT
Your R&D Team
REST
IoT Architecture
HTTP | MQTT | CoAP | XMPP
IoT
Backend Service
GW
Your R&D Team
Shopping List Using TBB Integration with AWS IoT
Your R&D Team
Let’s See Something Working
Your R&D Team
Shopping List Architecture
Sensor
Hub
Raspberry PI
TBB RPI JS SDK
AWS
IOT
Kinesis
DynamoDB
Auto Scaling
TBB
Streamer
Sensor
Actuator
Actuator
E
L
B
TBB
Device
Mgmt
Auto Scaling
Web
REST API Client
TBB AngularJS SDK
MQTT,
Hub Certificate
Provision Things
Set/Get shadow
Push notifications
MQTTWebSocket
IoT Service app
Device management
Your R&D Team
Agenda
 State of the Cloud in 2016
 Trends in the Clouds
 Challenges of 2016 Clouds
Your R&D Team
Challenges – Security – Not #1
Your R&D Team
Challenges – Cloud Computing Became COMPLEX
 SaaS requirements- scalability, multi tenancy, security,
soft real time, multi-cloud, multi-region
 Critical to choose the right cloud services
◦ AWS has 161 services!
◦ Or no scale, security breaches, high latency, big $$$
◦ Need architects with broad cloud knowledge
 Critical to effectively utilize the cloud resources
◦ CPU utilization – Can you do 80%?? Or 30%?
◦ Or big $$$ or high latency
◦ Need developers with deep experience with cloud SDKs
Your R&D Team
Challenges – Mitigation In Israel
 DIY
◦ Most fail
 Expert sharing economics
 DevOPS - Deployments, security, NOC
◦ emind, CloudZone,..
 Native Cloud Applications - Scalability,
multi tenancy, security, soft real time, multi-
cloud, multi-region
◦ Softimize
Your R&D Team
Security Multi Tenant DB
Data Streaming Vendor Services
Management
CBBTM = Common Building Blocks by Softimize
Push notificationsDevice Interaction
On Premise
MQTT, HTTP
Built for Clouds
Your R&D Team
Sensor Hub
E
L
B
API
Server
Play
K
i
n
e
s
i
s
Everything
DynamoDB
S3 or EFS
Session Files
Cloud Front
SQS
Agg
Trigger
Algo Agg
SQS
Agg
Ready
S3
Agg Out
Hub Logs
S3
Agg In
Auto Scaling
Auto Scaling
Auto Scaling
S3
DB
Backups
Redshift
Any SQL
BI Tool
Session Cache
RT Algo
*H1/2016 - MQTT (including AWS IoT)
CBBTM Streaming – Implementation over AWS
Your R&D Team
Softimize Case Studies
Your R&D Team
Summary
 State of the Cloud in 2016
 Trends in the Clouds
 Challenges of 2016 Clouds
◦ Complexity, lack of expertise
Guy Vinograd
guy@softimize.co
Thank You 

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Clouds in 2016

  • 2. Your R&D Team  Cloud-native SaaS Providers  Million-scale users, 10000s devices, 1000s TPS ◦ AWS’s leading R&D partner  IoT clouds builders for device vendors ◦ Fully managed service ◦ Enables device makers to focus on their core  Customers - global $Bn companies to start-ups About Me and Softimize
  • 3. Your R&D Team Agenda  Who are the Cloud of 2016  Trends in the Clouds  Challenges of 2016 Clouds
  • 4. Your R&D Team  Elastic  Self Service Cloud Recap (NIST)  Global  Multi-Tenant  Pay per Use IaaS PaaS SaaS
  • 5. Your R&D Team Clouds in 2016 are the Default
  • 8. Your R&D Team Agenda  State of the Cloud in 2016  Trends in the Clouds  Challenges of 2016 Clouds
  • 9. Your R&D Team ◦ No servers, no deployments onto servers, no installed software ◦ 11/2014 – AWS Lambda ◦ 2/2016 – Google Cloud Functions (Alpha) ◦ 31/3/2016 - Microsoft Azure Functions (Alpha). Trends – Serverless Computing
  • 10. Your R&D Team ◦ Micro-service & Continues Deployment enabler ◦ AWS EC2 Container Service (11/2014) ◦ Google Container Engine (8/2015) ◦ Azure Container Service (9/2015) Trends – Containers In, Virtualization Out
  • 11. Your R&D Team  Cloud-optimized application architecture and design  Go beyond hosting service. Use the cloud services ◦ Queues, Storage, Databases, Auto Scaling, Security, Workflow engines, Big Data Streaming, IoT services  Why? ◦ Scale ◦ Much less Dev Ops – installs, deploys ◦ Speedier R&D – less provisioning ◦ Traceable – Centralized Logs, Metrics  Bottom line: 70% more efficient Trends - Native Cloud Apps Become the Norm
  • 13. Your R&D Team REST IoT Architecture HTTP | MQTT | CoAP | XMPP IoT Backend Service GW
  • 14.
  • 15. Your R&D Team Shopping List Using TBB Integration with AWS IoT
  • 16. Your R&D Team Let’s See Something Working
  • 17. Your R&D Team Shopping List Architecture Sensor Hub Raspberry PI TBB RPI JS SDK AWS IOT Kinesis DynamoDB Auto Scaling TBB Streamer Sensor Actuator Actuator E L B TBB Device Mgmt Auto Scaling Web REST API Client TBB AngularJS SDK MQTT, Hub Certificate Provision Things Set/Get shadow Push notifications MQTTWebSocket IoT Service app Device management
  • 18. Your R&D Team Agenda  State of the Cloud in 2016  Trends in the Clouds  Challenges of 2016 Clouds
  • 19. Your R&D Team Challenges – Security – Not #1
  • 20. Your R&D Team Challenges – Cloud Computing Became COMPLEX  SaaS requirements- scalability, multi tenancy, security, soft real time, multi-cloud, multi-region  Critical to choose the right cloud services ◦ AWS has 161 services! ◦ Or no scale, security breaches, high latency, big $$$ ◦ Need architects with broad cloud knowledge  Critical to effectively utilize the cloud resources ◦ CPU utilization – Can you do 80%?? Or 30%? ◦ Or big $$$ or high latency ◦ Need developers with deep experience with cloud SDKs
  • 21. Your R&D Team Challenges – Mitigation In Israel  DIY ◦ Most fail  Expert sharing economics  DevOPS - Deployments, security, NOC ◦ emind, CloudZone,..  Native Cloud Applications - Scalability, multi tenancy, security, soft real time, multi- cloud, multi-region ◦ Softimize
  • 22. Your R&D Team Security Multi Tenant DB Data Streaming Vendor Services Management CBBTM = Common Building Blocks by Softimize Push notificationsDevice Interaction On Premise MQTT, HTTP Built for Clouds
  • 23. Your R&D Team Sensor Hub E L B API Server Play K i n e s i s Everything DynamoDB S3 or EFS Session Files Cloud Front SQS Agg Trigger Algo Agg SQS Agg Ready S3 Agg Out Hub Logs S3 Agg In Auto Scaling Auto Scaling Auto Scaling S3 DB Backups Redshift Any SQL BI Tool Session Cache RT Algo *H1/2016 - MQTT (including AWS IoT) CBBTM Streaming – Implementation over AWS
  • 24. Your R&D Team Softimize Case Studies
  • 25. Your R&D Team Summary  State of the Cloud in 2016  Trends in the Clouds  Challenges of 2016 Clouds ◦ Complexity, lack of expertise