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How councils used websites and social media during adverse weather

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Let it snow, let it snow, let it snow..... . …keep calm and carry on-line Vicky Sargent Socitm Insight
Council response to adverse weather conditions via websites and social media © Socitm Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Gritters © Socitm Ltd ‘ Over the past year, we have observed councils becoming increasingly adept at publishing information in a timely manner. In our survey of council website coverage of local elections, for example, we found that increasing numbers offered a real-time results service that rivalled or bettered that of the traditional media .’
Twitter Gritters Twitter Gritters Feb 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increase in web visits January 2010 © Socitm Ltd
Top by fans on Facebook Feb 2010 © Socitm Ltd Coventry City 10,896 Warrington 694 Belfast City 611 Sunderland City 577 Southwark 432 Darlington BC 427 Torbay 387 Barnet 351 Bracknell Forest 294 Hillingdon 281
Top Twitter followers & tweets Feb 2010 © Socitm Ltd Newcastle upon Tyne City 2933 (2091) Fenland DC 2473 (227) City of Glasgow 1872 (210) City & County of Swansea 1690 (808) Lambeth 1457 (224) Devon CC 1403 (1065) Lewisham 1398 (483) Southampton City 1313 (985) Leeds City l 1286 (424) Solihull MBC 1151 (569) Sheffield City 1140 (755) Belfast City 1109 (887)
Services likely to be affected by snow © Socitm Ltd Libraries Refuse and recycling collections Gritting (current state, priority routes, etc) School closures Services for older people (eg meals on wheels, day care centres)
This year’s survey © Socitm Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top of head feedback: reviewer #1 © Socitm Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object]
© Socitm Ltd Kirklees - embedded Twitter
© Socitm Ltd ,[object Object],[object Object],[object Object],Top of head feedback: reviewer #2
© Socitm Ltd North Lanarkshire
© Socitm Ltd ,[object Object],[object Object],[object Object],Top of head feedback: reviewer #3
© Socitm Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Socitm Ltd Other routes to info……
© Socitm Ltd Directgov home page
© Socitm Ltd How do I interpret this?
© Socitm Ltd
© Socitm Ltd
© Socitm Ltd Council websites ‘struggle’ says STV
The basis for STV’s claim? © Socitm Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for listening Better connected 2011 out 1 March Vicky Sargent Socitm Insight

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How councils used websites and social media during adverse weather

  • 1. Let it snow, let it snow, let it snow..... . …keep calm and carry on-line Vicky Sargent Socitm Insight
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  • 3. Twitter Gritters © Socitm Ltd ‘ Over the past year, we have observed councils becoming increasingly adept at publishing information in a timely manner. In our survey of council website coverage of local elections, for example, we found that increasing numbers offered a real-time results service that rivalled or bettered that of the traditional media .’
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  • 5. Increase in web visits January 2010 © Socitm Ltd
  • 6. Top by fans on Facebook Feb 2010 © Socitm Ltd Coventry City 10,896 Warrington 694 Belfast City 611 Sunderland City 577 Southwark 432 Darlington BC 427 Torbay 387 Barnet 351 Bracknell Forest 294 Hillingdon 281
  • 7. Top Twitter followers & tweets Feb 2010 © Socitm Ltd Newcastle upon Tyne City 2933 (2091) Fenland DC 2473 (227) City of Glasgow 1872 (210) City & County of Swansea 1690 (808) Lambeth 1457 (224) Devon CC 1403 (1065) Lewisham 1398 (483) Southampton City 1313 (985) Leeds City l 1286 (424) Solihull MBC 1151 (569) Sheffield City 1140 (755) Belfast City 1109 (887)
  • 8. Services likely to be affected by snow © Socitm Ltd Libraries Refuse and recycling collections Gritting (current state, priority routes, etc) School closures Services for older people (eg meals on wheels, day care centres)
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  • 11. © Socitm Ltd Kirklees - embedded Twitter
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  • 13. © Socitm Ltd North Lanarkshire
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  • 16. © Socitm Ltd Other routes to info……
  • 17. © Socitm Ltd Directgov home page
  • 18. © Socitm Ltd How do I interpret this?
  • 21. © Socitm Ltd Council websites ‘struggle’ says STV
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  • 23. Thanks for listening Better connected 2011 out 1 March Vicky Sargent Socitm Insight