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Men and the Media! L.O: To know media representations of masculinity

Children Now (1999) – a research group Asked boys between 10-17 what they thought about males they see on television. Attention focussed on girls Violent and angry Leaders and problem solvers Funny, confident, successful Rarely cry

Why could this possibly be problematic? L.O: To know media representations of masculinity

‘The masculine myth’ Easthorpe (1990) argues that a variety of media such as Hollywood films and video games give this impression that a real man is based on his strength, aggression and violence. However this is an ideological myth as the majority of men are unable to reach this goal of true ‘hegemonic masculinity’ ,[object Object],[object Object]

The 1980’s saw the emergence of a new breed of glossy magazines aimed at m/c men. ,[object Object]

Men shouldn’t be afraid to get in touch with their feminine side

They should treat women as equals

They should care more about their appearance

Active fatherhood is important,[object Object],[object Object],[object Object]

Colliers (1992) – men’s magazines are often contradictory in their representations. There are still images of rugged extra-strong macho man still circulate in popular culture. Women are also still sexualised in images in these magazines. ,[object Object],[object Object],[object Object]

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