Digital Marketing Overview 2015
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A set of slides to support a recent presentation I gave to a group of small business owners on the basics of digital marketing and the theory behind reaching customers with information instead of promotional messages.
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Digital Marketing Overview 2015
- 1. Digital Marketing 101 What’s It All About? PRESENTED BY: Woodstock Small Business Centre HOSTED BY: Jamie Tieche, Owner Socialyze Inbound Marketing /SocialyzeUrBiz jamiedefined @SocialyzeUrBiz
- 2. Not Just a Pretty Face! Jamie Tieche, Digital Marketing Professional Studied Business & Marketing 10+ Years in Sales & Marketing 5+ Years in Digital Marketing 2+ Years Owner of Socialyze Inbound Marketing
- 3. MY COMPANY HELPING YOUR COMPANY GET FOUND ONLINE
- 4. Problems We Solve Digital Marketing Strategy Development Web Design & Optimization Digital Marketing Tool Setup Training & Consulting Content Creation Account Management
- 5. TODAY’S AGENDA THE NEW CONSUMER MARKETING: THEN AND NOW ____________ MARKETING 101 WEBSITE BASICS CONTENT MARKETING BASICS EMAIL MARKETING BASICS SOCIAL MEDIA BASICS
- 7. TODAY’S CONSUMER CONNECTED WITH SMARTPHONE IN HAND
- 9. What Do We Know? Becoming immune to traditional marketing tactics Internet Savvy Equipped with SmartPhone Conditioned to expect answers, fast! Capable of comparing products/services “on the spot”
- 10. How Do We Reach Them?
- 12. MARKETING: THEN & NOW THIS APPLIES TO YOU!
- 13. “OUTBOUND” MARKETING “PUSH” YOUR MESSAGE OUT ONE WAY COMMUNICATION “PAY & PRAY” SOMETIMES CALLED “INTERRUPTION MARKETING” UPPER HAND: BUSINESSES
- 15. “INBOUND” MARKETING UPPER HAND: CONSUMER AIM TO EDUCATE, NOT SELL ATTRACT PROSPECTS VIA USEFUL CONTENT CONVERT VIA LEAD FORMS CLOSE VIA COMMUNICATION DELIGHT VIA SOCIAL MEDIA & EMAIL MARKETING
- 16. TURNING STRANGERS INTO CUSTOMERS AND BEYOND! THE INBOUND METHODOLOGY
- 17. THE CORE ELEMENTS THE ELEMENTS OF INBOUND MARKETING
- 18. OPTIMIZED WEBSITE CONTENT EMAIL MARKETING SOCIAL MEDIA
- 19. #1 YOUR WEBSITE WITHOUT IT YOU ARE NOTHING
- 21. NO EXCUSE! WORDPRESS FREE, AFFORDABLE, OR CUSTOM —YOU CHOOSE. DO IT YOURSELF IF YOU WANT! CMS (CONTENT MANAGEMENT SYSTEM) SEO (SEARCH ENGINE OPTIMIZATIONS)
- 22. A DYNAMIC SALES TOOL OFTEN THE FIRST POINT OF CONTACT A SOURCE OF INFORMATION AN “ALWAYS ON” SALES TOOL THE HUB OF YOUR INBOUND EFFORTS
- 23. USER EXPERIENCE FIRST! RESPONSIVE EASY TO NAVIGATE K.I.S.S.
- 24. #2 “BLOG, WHAT?” ATTRACTING CUSTOMERS WITH CONTENT THAT HELPS
- 26. “Don’t JUST start blogging, start solving peoples problems” –Marcus Sheridan
- 27. CONTENT MARKETING WRITTEN ARTICLES HELPFUL VIDEOS INFOGRAPHICS PODCASTS
- 28. “But I don’t have anything to write about.” -Naive Business Owner
- 29. Solution: They Ask, You Answer
- 30. THE BIG 5 1.Price 2.Product 3.Problems 4.Versus 5.How-to
- 32. #3 The Almighty Email Timeless Digital Marketing
- 33. “The money is in the list” –Johnny Appleseed
- 34. Email Marketing Allows You To… Stay connected Provide value in a passive manner Promote content Create “Top of Mind Awareness”
- 35. Email Marketing 101 Start yesterday! Provide value Be consistent Provide more value! Then ask for the sale!
- 37. Constant Contact AWeber MailChimp Marketo Infusionsoft
- 38. #4 “Socialyze” Your Biz! Social Media: The Cocktail Party of the Internet
- 39. Facebook, Twitter & Pinterest! Oh my! Do it for the right reasons Choose one network, and be the best (the “Purple Cow”)! Make it about them, not you! It’s all about engagement Real-life interaction with your customers!
- 40. HOW TO BE GREAT! Commit! Be patient Involve your audience Involve your team Be consistent! Review, and adapt
- 41. And Now…
- 42. To Recap Your customer is becoming numb to traditional marketing means. They can dictate the buying process, and remain in control. No industry is immune to these changes.
- 43. Plan to create long term success, and start today! It’s a marathon, not a sprint, and it started 5 years ago! Begin with a blog—They ask, you answer! Aim to be the solution to your customers problems. Utilize email “permission” marketing to remain top of mind, and increase closed deals and return business. Be the “Purple Cow” on social media. Involve your audience and your team, and BE USEFUL!
- 45. SOCIALYZE YOUR BIZ! UPCOMING WORKSHOPS BI-WEEKLY GROUP WORKSHOPS ($100/MO) INDIVIDAUL HOURLY WORKSHOPS ($55/HR)