Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Essential Elements of a Launch Checklist.
1. Grab a cup with
SocialCafeChat.com
The Launch
An Outline
of Essential
Considerations
2. Define Goals
• What are you goals?
• What are your objectives?
• Mission statement?
• What do you hope to accomplish.. And
when?
3. Financial Goals
• Don’t forget things like your financial
goals… how you will fund your launch
• Be sure to calculate out at least a year.
4. Follow-Up Goals 1
• Start broad.. Big goals.
• Then, like a funnel, work down toward the
details..
5. Follow-Up Goals 2
• Details include how many fans you want to
add to a social network per month, etc.
• Keep it simple to start out your planning.
6. Grab a cup with
SocialCafeChat.com
Launch Date
Pencil in that date!
7. Launch Date
• Pick a date. If you are clueless, start with
90 days out from today.
• The importance of this date is to work
backwards with dates for launch tasks.
8. Allow Plenty of Time
• It should be at least 90 days out from
today.
• Also, be prepared to adjust (especially
during this planning phase).
9. Grab a cup with
SocialCafeChat.com
You want a party, right?!
10. Party Time!
• Include a launch party date on your
calendar.
• It can be a virtual party.
• Or, both a virtual and live party – those are
the best!
11. Grab a cup with
SocialCafeChat.com
Pad Your Plans
Create a margin
12. Create Margin
• As you plan (especially with time), include
a margin of 20%
• What is that?
• If something is 10 hrs, plan for 12 hrs.
13. Create Margin
• You may even want to modify your launch
date after you see your time needs
expanding.
• That is fine! You used pencil anyway
14. Grab a cup with
SocialCafeChat.com
Blog Campaign and Blogger Outreach
15. Blog Campaign
• Start planning your blog campaign.
• This includes your blog.
• It also includes blogger outreach.
16. Grab a cup with
SocialCafeChat.com
Social Media Campaign
17. Social Media Campaign
• Start planning your social media posts
leading up to your launch.
• Don’t forget to include all of your social
profiles.
• Use tools that allow scheduling and
recurring.
18. Grab a cup with
SocialCafeChat.com
Tell the Story – Interviews, Videos, and More…
19. Tell the Story
• Have a story about your launch that
evokes emotion?
• Use it!
20. Tell the Story
• An example is a video interview that can
be used in blogger outreach and social
media marketing leading up to the launch.
21. Create Desire
• Create desire!
• Use emotion to your advantage.
• Integrate this with the story presentation.
22. Grab a cup with
SocialCafeChat.com
Other Checklist Items
Odds n Ends to include
23. Newsletter
• Announce the upcoming launch in the
newsletter.
• Build desire.
• Keep the date vague in case it needs to
change.
24. Recognition
• Recognize those who are helping to build
buzz (team members and clients).
• Consider a “leader board” for social media
buzz.
• Reward them generously (i.e. gift product).
25. Community Events
• Plan events mid-way through launch.
• Count-down events.
• Even virtual events like Twitter Parities
and Hangout Parties (which can also be
watched/streamed).
26. Launch Page
• Make sure there is a launch page.
• Send people there and offer a newsletter
subscription (and free download).
• Build the list while building anticipation.
27. Grab a cup with
SocialCafeChat.com
Checklist items for the … “Close to Launch”
28. Quality Assurance
• Test the product.
• Test it again… and again..
• Cannot be “too sure.”
• Involve beta testers and qualified testers (QA
experience).
29. Marketing Launch
• Blog Campaign.
• Social Media Marketing Campaign.
• Ask Influencers to share…
• Re-enforce Customer Satisfaction Dept.
30. Grab a cup with
SocialCafeChat.com
Post-Launch
Button it Up Nicely.
31. Post Launch
• Offer surveys to customers and team
members (solicit feedback).
• Tweak and fix any bugs.
• Wrap-up promotions (auto-tweets; fund
raising).
32. Post Launch
• Be sure to over-deliver (and under-
promise).
• Request testimonials (even video
testimonials).
• Look for opportunities for improvement.
• Begin next phase… (next project).