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Online Retailing In India

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A presentation given at the Startup Saturday event at Mumbai, on the state of the online retail (e-commerce) industry in India

Publicada em: Negócios, Tecnologia

Online Retailing In India

  1. 1. We are hiring..  Online Retailing in India: Challenges and Opportunities Sanjay Mehta Jt. CEO, Social Wavelength Twitter: @sm63 Email: smehta@SocialWavelength.com
  2. 2. We are hiring..  What are we talking about? Some ground rules..
  3. 3. We are hiring..  AgendaAgenda What’s going wrong right now? Is there hope? What does it take? Simple Business Questions.. And the BONUS: an e-com biz idea
  4. 4. We are hiring..  What’s going wrong right now? Specials on coffee-next shop. Leave now!!
  5. 5. We are hiring..  What’s going wrong right now?
  6. 6. We are hiring..  WELCOME TO THE E-STORE This way to shop
  7. 7. We are hiring..  “Ok, I still see SOME unused white space. Fill ‘em up.. !!” What’s going wrong right now?
  8. 8. We are hiring..  Do you remember Grandma’s date of birth? They won’t let us in without it.
  9. 9. We are hiring..  Don’t see the product?? Why? It’s right there.. !
  10. 10. We are hiring..  Even a small iPod is shown in enlarged size
  11. 11. We are hiring..  Sign in, you must.. Would the pic tempt you to buy this item worth 60,872/-?? What’s going wrong right now? And look at the refrigerator here??
  12. 12. We are hiring..  Features, specs?? Why? Did I not give you the product name and price? “Oh, we only accept Dhanlakshmi Bank credit cards?!” What’s going wrong right now?
  13. 13. We are hiring..  AND THEN THEY SAY, E- COMMERCE IS NOT QUITE HAPPENING IN INDIA?! IF YOU TRY VERY HARD TO NOT MAKE IT HAPPEN, YOU WILL SUCCEED.. !
  14. 14. We are hiring..  It can be done differently, as you can see here.. !
  15. 15. We are hiring..  Is there hope? What does it take? •CUSTOMER…. •VALUE PROPOSITION.. •(Because I’d like wine delivered home may not be enough reason) T H I N K…
  16. 16. We are hiring..  Technology?? Yes, but… ..remember, it is commerce after all! Is there hope? What does it take?
  17. 17. We are hiring..  Is there hope? What does it take? • Boutique store or India’s Amazon.com? • Drop ship or inventory+logistics? • Packing boxes, weight, shipping costs, transit damage, octroi, entry tax..etc. • Supply chain management..whoa! • Merchandising, freshness, variety, choice • Intuitive, attractive design • Payment mechanisms..guess who bears the brunt of credit card frauds?
  18. 18. We are hiring..  Simple Business Questions.. SELL WHAT? HOW TO DELIVER? SELL WHY? MARKET SIZE? MARGINS? COSTS? POTENTIAL?? WHY SHOULD CUSTOMER BUY?? Mobiles, T-shirts, Long tail products, books.. ? Love e-com, attended #ssmumbai and got motivated, make money, got VC funds.. ? Will deliver myself, he’ll come pick it up, courier, vendor will deliver…? Your personality, great looking site, good prices, VALUE..??
  19. 19. We are hiring..  Final Thoughts • It’s RETAIL: as different from Agency, as different from Manufacture, as different from Distributor • Amazon.com • High Performance Entrepreneur by Subrato Bagchi • You can’t get away from Social Media! And that’s not my business pitch… 
  20. 20. We are hiring..  And the BONUS: an e-com biz idea • Text books • New and used; also take returns • Kindergarten to Ph.D. (potentially) • Pan-India • Limited SKUs, HUGE market • Give price benefit, deliver to the door • Make lot of $$$ • Remember me.. Doesn’t always have to be rocket science.. 
  21. 21. We are hiring..  Thank You Questions?? Sanjay Mehta smehta@SocialWavelength.com www.SocialWavelength.com Twitter: @sm63 Thank You Questions?? Sanjay Mehta smehta@SocialWavelength.com www.SocialWavelength.com Twitter: @sm63

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