1. BLOGVILLE EMILIA ROMAGNA
NICHOLAS MONTEMAGGI
DIGITAL PRESS OFFICER EMILIA ROMAGNA TOURIST BOARD
PROJECT MANAGER BLOGVILLE EMILIA ROMAGNA

2. @socialtrav ,#STM2012

3. Where does the idea come from?
Blogtrip
=
Presstrip
Covered themes
may be not of
Fixed and intense interest for the
schedule No time to enjoy blogger and
the “real his/her audience
essence” of the
destination
@socialtrav ,#STM2012

4. To get the most out of the
destination why don’t we…
base time no limits
@socialtrav ,#STM2012

5. Partnership with bloggers
@socialtrav ,#STM2012

6. #blogville Emilia Romagna
50 bloggers
2 apartments (Bologna – Rimini)
83 days of Live Blogging
20 organized trips
@socialtrav ,#STM2012

7. #blogville tools
Blogville Card
Mobile Wi-Fi
Survival Pack
Tailored list of suggestions/itineraries
@socialtrav ,#STM2012

8. Results
+250 blog posts
+3.000 shared photos/videos
Reached 8M people
75M tweet impressions
@socialtrav ,#STM2012

9. Covered themes
Art Cities, Culture,
Wine & Food Motors & Motorvalley Fashion & Shopping
UNESCO
@socialtrav ,#STM2012

10. Press/Media coverage
Newspapers Radio
Foreign
TV Magazines
press
@socialtrav ,#STM2012

11. Long tail effect
Blog posts, tweets, photos
Brand ambassadors
@socialtrav ,#STM2012

12. the #blogville eBook
@socialtrav ,#STM2012

13. What next?
@socialtrav ,#STM2012

14. Nicholas Montemaggi
Digital Press Officer APT Servizi Emilia-Romagna
Project Manager BlogVille Emilia-Romagna
Contacts Web
n.montemaggi@aptservizi.com www.blogville-emiliaromagna.com
www.facebook.com/BlogVilleEmiliaRomagna www.emiliaromagnaturismo.com
www.twitter.com/BlogVilleEmRom www.aptservizi.com
@socialtrav ,#STM2012

15. With thanks to our partners