You must control your online reputation.It is quickly going to become a valid factor in the success of your organization.

1. Online Reputation Management
For Organizations

2. For the first time in humanity one person can talk to 1.7 billion people for free, and
unfiltered.
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3. People have the ability to check the credentials of an organization or person online,
and more are doing this every day.
Even plumbers are checking the online credentials of customers in order to help them
set pricing. Every HR department checks online for applicants – at every level.
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4. There are 3 states that your online reputation can be
• You are connected to a
lot of people.
• Producing a lot of
content.
• That content is being
shared.
• People say good things
about you.
Good Bad Invisible
• No connections
• You don’t publish much
and if you do the content
is bad.
• We know its bad because
it is not shared or
recommended.
• When you are spoken
about it is not positive.
• Not quite as negative
as a bad reputation,
but almost.
• You do not exist online.
• The assumption is you
are not an expert in
anything, and not well
connected.
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5. Today you can and must control your online reputation. The longer you wait to start,
the harder it will be to control it and make sure it is positive.
Your online reputation is quickly going to become a valid factor in the success of your
organization.
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6. The tension between privacy and an online reputation is vast.
We must set some guidelines for people so they feel better about providing information
about themselves, yet are not providing too much of the wrong kind of information.
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7. 1. Have a listening process. This must include multiple methods for listing to what
people might be saying about you online.
2. You must have an engagement policy, which defines how you will respond to the
positive and negative things said about you and your brand.
3. Have a measurement system that measures how much people are talking about
you and what the sentiment is whether positive or negative.
Take Away For Organizations
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8. Take Away For Organizations
4. Organizations need to immediately have a formal response paradigm that includes
reaching out to people by phone as the first action.
5. Organizations need to learn how to deal with a negative comment that comes up
high in search rankings.
For example, using techniques to flood it out of the top search page by using SEO
techniques to put positive info above it.
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9. 6. You are not going to be able to control what people say about you so you must be
prepared to deal with it.
7. Rating systems are becoming all the vogue. Very soon we will be able to rate people
and this will have a major impact on your reputation.
8. Being invisible will not save you.
Take Away For Organizations
9. The internet will become the single place where we credential everything.
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to the Non-Technology Leader.
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info@fpov.com
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