How are you leveraging your technology to cultivate and enhance relationships with customers? How are you applying technology to create clearer communication between staff and management?

1. # USIGC
The Art of Managing Your
by: Sabba Nazhand
Mikel Hoffman, Team Lead - Enterprise Sales
Venue Management Technology

2. # USIGC
Presenter-Audience Agreement
● Leave at any time
● Join the conversation: #USIGC or @Hoff_the_hook
● Steal everything
● But, who am I?
Audience - Presenter Contract

3. @danberger | #WEC15 | 2015

4. @danberger | #WEC15 | 2015
3,000 customers (50,000 users)
150 countries
3 languages

5. @danberger | #WEC15 | 2015

6. # USIGC
Presenter-Audience Agreement
● Become a SME (Subject Matter Expert) of Venue Event
Tech
Objective

7. # USIGC
Presenter-Audience AgreementAGENDA
● Event Technology
○ MOS
○ The Event Planning Process Pyramid
■ Old vs. New
● The Benefits of Event Tech
○ How does this affect our customers?
○ Why event tech?
○ What’s out there?

8. # USIGC
Learning Zone
Activity #1: You have 30 seconds Activity #2: You have 1 minute
Answer: Software platforms &
technologies designed for the hospitality
community to alleviate time spent on
minor details by automating tasks and
allowing planners to focus more
strategically on their events.
- What does MOS stand for? - What is the definition of MOS?
Answer: Meeting Optimization Software

9. # USIGC
Event Technology

10. # USIGC
Learning Zone
Activity #3: You have 1 minute
- List all technologies you and your team use

11. # USIGC

12. # USIGC
OLD SCHOOL NEW SCHOOL

13. # USIGC
Learning Zone
Activity #4: You have 2 minutes
- Categorize the technology you listed earlier into these
two categories -- Old or New School?

14. Manage
Source
Communicate
Plan
Objectives
Data
Organization’s Mission
Technology
Technology
Project MgtScheduling
Transportation HousingSite Selection
Surveys
Badges,
Check-in, etc
Email
Marketing
Program Mgt Design
Reg Social Media
Reports
Measure
Database
Logistics
The Event
Planning
Process
Pyramid

15. # USIGC
Presenter-Audience Agreement
Manage
Source
Communicate
Plan
Objectives Technology
Technology
Measure
Data
The 7 Objectives of
Meetings and Events
● Celebrate
● Network
● Produce
● Promote
● Decide
● Educate
● Ideate

16. # USIGC
Presenter-Audience Agreement
Manage
Source
Communicate
Plan
Objectives
Technology
Technology
Data
Measure
Planning
● Design
● Program Mgmt
● Project Mgmt
● Scheduling

17. # USIGC
Presenter-Audience AgreementDesign

18. # USIGC
Presenter-Audience AgreementProgram Management

19. # USIGC
Presenter-Audience AgreementScheduling

20. # USIGC
Presenter-Audience Agreement
Manage
Source
Communicate
Plan
Objectives
Technology
Technology
Data
Measure
Communicate
● Email Marketing
● Registration
● Social Media

21. # USIGC
Presenter-Audience AgreementEmail Marketing

22. # USIGC
Presenter-Audience AgreementRegistration

23. # USIGC
Presenter-Audience AgreementSocial Media

24. # USIGC
Presenter-Audience Agreement
Manage
Source
Communicate
Plan
Objectives Technology
Technology
Data
Measure
Sourcing
● Site Selection
● Sourcing
● Transportation

25. # USIGC
Presenter-Audience AgreementSourcing/Site Selection

26. # USIGC
Presenter-Audience Agreement
Manage
Source
Communicate
Plan
Objectives Technology
Technology
Data
Measure
Manage
● Logistics
● Check-in

27. # USIGC
Presenter-Audience Agreement

28. # USIGC
Presenter-Audience Agreement
Technology
Technology
DataMeasure
Manage
Source
Communicate
Plan
Objectives
Data
● Surveys
● Reports

29. # USIGC
Presenter-Audience Agreement

30. # USIGC
● Real-time
● Cutting Edge
● Meeting Design
● Big Data
● Improving Engagement
● Personalized Experiences
● Social Media as Tool
● Collaboration
● Cost Savings
● Make you a better planner
Benefits of Event Tech
Activity #5: List the benefits of Event Tech

31. # USIGC
Why are planners not getting on
board?

32. # USIGC
I’m happy to email you this slide
deck and/or ebook -- please come
see me after and drop off your card