The document summarizes a presentation given by Dan Berger, CEO of Social Tables, about the future of the meetings and events industry. Some of the key points discussed include:
- The hospitality industry has evolved over the past two decades with hotels demanding higher profits, automated booking becoming more common, and supplier pricing power increasing.
- The future of meetings and events is expected to include more virtual and hybrid events, automation impacting administrative planning work, and a culture shift in the industry as a new generation enters.
- Strategies for managing changes include developing learning habits to stay professionally relevant, embracing new technologies, and gaining executive-level interactions to demonstrate the value meetings provide.
2. ● Your time is valuable. You’re free to leave any time.
● No one knows everything. Questions welcome whenever.
● Spread the knowledge. Take as many photos and share.
Interact with me and the audience...
● me on twitter = @danberger
● hashtag = #WEC17
● Use glsr.it/dan to ask questions remotely
Presenter-Audience Agreement
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Destination Convert Propose Diagram→→ →
6. Free Planner Essential
● 100% accurate floorplans
● 181,000 unique event spaces
● Live collaboration
● 700+ custom objects
● Free diagramming capability
Plan for the unplannable with
collaborative event software
and accurate floorplans that
make it easy.
9. We envision a world where face-
to-face events achieve great things
Sample of the 40+ awards Social Tables and its leadership have received.
10. 1. Describe the way the hospitality industry has evolved
over the past 2 decades.
2. Discover what the future holds for meetings and
events.
3. Examine strategies to manage these changes.
Learning Objectives
11. 1. Describe the way the hospitality industry has evolved
over the past 2 decades.
2. Discover what the future holds for meetings and
events.
3. Examine strategies to manage these changes.
Learning Objectives
12. GROUP DISCUSSION
How has meeting planning
changed over the past two
decades?
@remote use glsr.it/dan
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25. 1. Describe the way the hospitality industry has evolved
over the past 2 decades.
2. Discover what the future holds for meetings and
events.
3. Examine strategies to manage these changes.
Learning Objectives
30. The way we book
● Owners will demand even higher profit margins.
● Most group business booking will be automated.
● Most group business will be booked direct thanks to
matching algorithms.
● Supplier pricing power will be even stronger due to
consolidation.
35. ● The best photographers will know how to fly.
● Robots will replace some security personnel.
● Robot will be used in to setup/teardown events.
● Interacting with robots will be socially acceptable.
● The price of robots will decrease below labor costs.
Our relationship with machines
38. ● Autonomous vehicles will unlock new destinations.
● Homesharing will add inventory everywhere.
● Events could happen anywhere.
The destinations we partner with
46. The fourth industrial revolution: a primer on Artificial Intelligence. Kelnar, David
47. The work we do
● Administrative planning work will be automated.
● Attendee preferences will follow them around.
● Events will have higher ROI because we will rely less
on serendipity.
49. TREND ALERT
A new generation is entering
our industry and bringing its
own set of principles.
50. ● Transparency will be one of our core values.
● Trust will be measured digitally.
● We will be more comfortable sharing information
with our industry partners.
● Hotel sales professionals will be measured by the
success of their meetings.
The way we do business
54. ● User conferences will replace some traditional
meetings.
● Large meetings will warehouse smaller ones.
● Influencer marketing will play an important role in
driving attendance.
● Influencers will create popup events.
● Festivilized events (“experiences”) will be the norm.
The DNA of events
57. ● The value of meetings will be universally understood.
● The meeting planning profession will be more
respected.
● Meeting planners will interact with executives on a
regular basis.
The value we bring
60. 1. Describe the way the hospitality industry has evolved
over the past 2 decades.
2. Discover what the future holds for meetings and
events.
3. Examine strategies to manage these changes.
Learning Objectives
62. How to futureproof your career
Adapted from Beyond Automation, HBR, 2015
63.
64. We’re all born with a natural curiosity. We want to learn.
But the demands of work and personal life often
diminish our time and will to engage that natural
curiosity. Developing specific learning habits can be a
route to both continued professional relevance and
deep personal happiness.
- John Coleman, Passion & Purpose
“
66. Free Planner Essential
● 100% accurate floorplans
● 181,000 unique event spaces
● Live collaboration
● 700+ custom objects
● Free diagramming capability
Plan for the unplannable with
collaborative event software
and accurate floorplans that
make it easy.