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Audience Presenter Agreement
Get Out of Jail Free Card...
● You are free to leave any time (just no tomato throwing, please)
Join the Conversation...
● Tweet at me @charrington_28 or @socialtables
Steal Everything!
● Take as many photos/notes as possible and share them!
● I can send you the deck as well > claire@socialtables.com
5. Presenter-Audience Agreement
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● Understand the impact of millennials on the market, and
how you should respond to their presence.
● Learn about 7 hospitality tech start-ups who are employing
millennials and rapidly succeeding.
● Find out how to use the techniques and business strategies
of startups in order to make your company more successful
now.
Learning Objectives
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80% of smartphone owners check
their device within 15 minutes of
waking up. Our online presence
subconsciously influences our
behavior.
Leverage this on social media.
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> Don’t talk at. Talk to.
> Distribute content.
> Build community.
> Stay on Top: Snapchat’s Discover.
Takeaways to Consider:
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> Break out of the health-food only trend. Make a health track. Offer
health breaks, juicing demonstrations, fitness coaches, gamification
through coordinated races, zen room, nap time, intramural teams.
Takeaways to Consider:
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Exercise:
> What is one change you can make
tomorrow to better position your events in
front of millennials?
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EventBrite
Disruption: Ticketing
Intrigue: B2B and B2C. Self-service ticketing company
that lets users create, promote and find events. Lets
companies promote, plan and track their own events.
Married leadership. IPO expected in 2015.
Impact: $199.6 million; 200 million tickets sold
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WeddingWire
Disruption: Weddings & Events
Intrigue: B2B and B2C. Engaged couples can source
and plan their weddings. Companies can promote and
track their business while managing their clients.
Impact: $31.1 million; 2.5 million reviews of 40,000
global businesses
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Luxe
Disruption: Valet
Intrigue: Based on GPS, you tell the app where you’re
going, and a Luxe valeter will be there waiting for you.
Max $15/day. Marketplace-style business.
Impact: $25.5 million; 90% MoM Growth
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Uber
Disruption: Everything, today, Starwood Hotels &
Resorts
Intrigue: To participate, Uber users who sign up to
become new or are existing SPG members simply need
to link their accounts at spg.com/uber. After completing
a qualifying stay at a Starwood hotel, SPG members can
start earning one Starpoint for every $1 spent on Uber.
Impact: $5.9 billion; 72% of the more than 290 cities
where Uber operates feature a Starwood hotel
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Disruption: On-Demand Delivery
Intrigue: Immediate gratification, no headache for last minute
needs.
Impact:
● Postmates
● What You Want, When You Want (WunWun)
● Amazon Prime Now
● Uber
● Magic
On-Demand Delivery
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Disruption: Catering
Intrigue: Office managers can just give Chewse a
budget, the number of people in an office, and any
dietary restrictions that employees might have. Chewse
then builds a meal for users and delivers to offices at a
pre-determined time.
Impact: $1.7 million; 100,000 meals delivered
Chewse
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Social Tables
Disruption: Room Diagramming
Intrigue: Collaborate on floor plans and attendee
management in the cloud with intuitive software.
Provides flexibility and advanced communications
between venues and planners, as well as planners and
clients.
Impact: $9.6 million; 350,000 events created
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Exercise:
> How can you leverage one of these
startups to better your business tomorrow?
> How can you incorporate these startups
into your events to attract attendees?
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DDO: Deliberately Developmental Organizations
> Learning over product
Lunch and Learns
> Showcase strengths, bring in influencers
Internal Conferences
> STConf + PCMA
Education Allowance
> Conferences, Toastmasters, Meetups
Leadership
> Host meetups, speak at conferences, CLO, Learning Coordinator
Professional Development
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We want to learn.
We want to be impactful.
We want to prove ourselves.
We want to become better versions of ourselves.
Provide us with direction, accessibility, growth, and
ownership.
Earn Loyalty Through Trust
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Exercise:
> How can you incorporate startup culture into your
business to attract millennials?
> How can you incorporate startup culture into your
events to attract millennials?
40. # CSES2015
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The Millennial generation is the largest in US history and as they reach their prime working and
spending years, their impact on the economy is going to be huge.
Millennials have come of age during a time of technological change, globalization and economic
disruption. That’s given them a different set of behaviors and experiences than their parents.
They’re also the first generation of digital natives, and their affinity for technology helps shape how they
shop. They are used to instant access to price comparisons, product information and peer reviews.
They are dedicated to wellness, devoting time and money to exercising and eating right. Their active
lifestyle influences trends in everything from food and drink to event attendance.
Lessons Learned: