Learning Objectives:
-Develop insight into how our industry is performing.
-Check in on how far our industry has come thanks to technology.
-Review trends and subsequent predictions that will give you a glimpse of what might be ahead.
2. #MPINCCACE
Presenter-Audience Agreement
• You’re free to leave any time.
• Questions welcome whenever.
• Take as many photos and share as you please.
• Engage on social: @danberger | #MPINCCACE
3. I am a participant.
I am a planner.
I am a supplier.
7. I am a participant.
I am a planner.
I am a believer.
I am a supplier.
8. We envision a world where face-
to-face events achieve great things
Sample of the 40+ awards Social Tables and its leadership have received.
9. #MPINCCACE
MPINCC Annual Conference & Expo
2017Learning Objectives
● Develop insight into how our industry is performing.
● Check in on how far our industry has come thanks to technology.
● Review trend and subsequent predictions that will give you a
glimpse of what might be ahead.
11. #MPINCCACE
MPINCC Annual Conference & Expo
2017
Politics and Policies
A potential trade war and ongoing immigration issues will impact the global hospitality industry, hospitality leaders
believe.
Demand
Industry leaders believe corporate travel will bounce back in 2017 due to the stock market’s performance, “lessening
regulations on corporations, slashing their tax rates, and building up a more robust transportation infrastructure.”
This will contribute to an increase in ADR, which will increase RevPAR by an estimated 2.3%.
Supply
An increase in hotel room supply will marginally outpace growth in demand, resulting in a decline in occupancy to
65.3%. Airbnb remains a wildcard.
The State of Travel and Hospitality in 2017
12. #MPINCCACE
MPINCC Annual Conference & Expo
2017The State of Group Business in 2017
The Overall Climate
We are still in a supplier market. Chains are reporting strong group booking toward the end of the year and
beyond but tepid short-term booking due to market and government uncertainty.
Budgets and attendance in 2016 grew from 2015 but at a slower pace. Exhibitors numbers grew in 2016 at a higher
clip than 2015 so more space was used.
The Biggest Challenge
Safety and security are top-of-mind for planners.
The Megatrend
Meetings and events are being festivilized.
13. #MPINCCACE
MPINCC Annual Conference & Expo
2017Beyond 2017: A Recession on the Horizon
From 1945 to 2001, and 10 cycles, recessions lasted an average 10 months and expansions an
average of 57 months.
We’re currently on expansion month #91 and counting.
YEAR Economy
2008 Recession began
2009 Recession ended (1.5
years)
2018 Next projected
recession
2019 Expansion
2025 Projected end of an
expansion
16. Information Symmetry
Planners rely on their networks and online
research to learn about destinations before
speaking to sales reps.
Information Asymmetry
Planners used to rely on hotel sales
professionals for research and information.
Destination Sourcing
Pre-Event
#MPINCCACE
17. Event Marketing
Permission Marketing
Marketers deliver anticipated, personal, and
relevant messages to people who actually want
to get them thanks to new advertising
technology.
Traditional Marketing
Marketers used to buy email lists, mail
invitations, and add everyone to their
newsletters.
#MPINCCACE
Pre-Event
18. Networking
Online
Participants have access to fellow attendees and
technology matches people thanks to
algorithms.
On Site
People let serendipity and networking sessions
do all of the work.
Pre-Event
#MPINCCACE
19. An Afterthought
There was no real software built for planners or
event goers.
Integrated
Planners think about what objectives they are
trying to achieve and use the technology that fits
best.
Technology
Pre-Event
#MPINCCACE
20. Online Collaboration
Information is centralized online for efficient
stakeholder communication.
Offline Redundancy
Back-and-forth calls, emails, and faxes to
coordinate events and communicate changes.
Working Together
Pre-Event
#MPINCCACE
21. Education
Participants
Speakers have a dialogue with participants. They
use technology to engage them and apply adult
learning best practices.
Attendees
Presenters spoke at attendees.
During EventPre-Event
#MPINCCACE
22. Physically Attending
Attending in the Flesh
The only way to attend an event was to
physically be there.
Virtual Attendance
Live-streaming is free and is used to build future
attendance.
#MPINCCACE
During EventPre-Event
23. Disseminating Information
The Mobile App
Real-time information is distributed digitally
through an app, social, and email.
The Event Guide
Information, including the schedule and attendee
list, was distributed through physical collateral.
#MPINCCACE
During EventPre-Event
24. Event Lifespan
Events were Finite
The life of an event spanned was limited to its
allocated time.
Events are Evergreen
The lifespan of an event extends past its
allocated time. People connect and share online
afterwards.
Post-EventDuring EventPre-Event
#MPINCCACE
25. Event ROI
ROI is Measurable
Events are considered a marketing product.
Their impact can be measured thanks to
software and hardware products.
ROI was an Unknown
Event and meeting spending went into a
marketing black hole.
#MPINCCACE
Post-EventDuring EventPre-Event
26. Sharing Information
Information is Shared
Content is distributed far and wide by speakers.
It is amplified by participants through live
tweeting, live streaming, and social media
posting.
Information was Withheld
Content was held closely by speakers.
#MPINCCACE
Post-EventDuring EventPre-Event