Learning Objectives:
Define meeting design and explain why it’s important to our profession.
Learn frameworks to evaluate your current programs.
Apply new design concepts to transform your experiences.
7. @danberger | #PCMACL
I am a participant.
I am a planner.
I am a believer.
I am a supplier.
8. We envision a world where people
meet, and achieve great things.
Sample of the 40+ awards the company and its leadership have received.
9. @danberger | #PCMACL
● Define meeting/event design and understand why
it’s important to our profession.
● Adopt a framework for meeting/event design
● Apply new design concepts to transform
experiences.
● #BONUS: Discover trends that will directly impact
meeting/event design.
Learning Objectives
16. @danberger | #PCMACL
● The meaning of “meeting design” is not agreed
upon.
● The term “meeting design” is not widely used.
● There is a lack of popularly accepted frameworks
and tools.
● The term is constraining. What about the whole
experience?
The Problem with Meeting Design
Source: MPI report on Meeting Design, 2013
17. @danberger | #PCMACL
Experience Design is Everything and Everywhere
● The design of the organization’s overall event strategy.
● The design of your meeting’s theme.
● The design of the experience.
● The design of the program.
● The design of each breakout room.
● The design of each tabletop.
18. @danberger | #PCMACL
“The purposeful
shaping of both the
form and the
content of a
meeting to deliver
on crucial business
objectives.”
Source: MPI report on Meeting Design, 2013
20. @danberger | #PCMACL
The Opportunity of Design in Meetings
“[Design presents] one of the few
opportunities to enable meeting
professionals to do more with less...
to reduce costs and increase value.”
Source: MPI report on Meeting Design, 2013
21. @danberger | #PCMACL
The Urgency for Design in Meetings
Automation Outsourcing Expectations Competition
22. @danberger | #PCMACL
“The meetings manager is
now far more than an event
planner. She now plays a
strategic role in the livelihood
of the organization, bolstering
its current conferences and
other events while finding
ways to innovate future ones.
Say hello to the new strategic
meetings manager.” business event strategist.
24. @danberger | #PCMACL
IntentionalMeetingDesign 1. Identify the stakeholder you’d like to
improve the experience for.
Note: It can’t be everyone.
2. Identify the objective they’d like to
achieve.
Note: Every stakeholder group has a
different objective.
3. Create a design intervention.
4. Simulate your intervention.
27. @danberger | #PCMACL
1. Identify your
stakeholders.
2. Place them in the
power vs. interest
matrix.
StakeholderAnalysis
Source: http://ctb.ku.edu/en/table-of-contents/participation/encouraging-involvement/identify-stakeholders/main
Staff
CustomersSponsors Prospects
28. @danberger | #PCMACL
1. Identify the stakeholder you’d like to
improve the experience for.
Note: It can’t be everyone.
2. Identify the objective they’d like to
achieve.
Note: Every stakeholder group has a
different objective.
IntentionalMeetingDesign
31. @danberger | #PCMACL
IntentionalMeetingDesign 1. Identify the stakeholder you’d like to
improve the experience for.
Note: It can’t be everyone.
2. Identify the objective they’d like to
achieve.
Note: Every stakeholder group has a
different objective.
3. Create a design intervention.
33. @danberger | #PCMACL
1. Identify the stakeholder you’d like to
improve the experience for.
Note: It can’t be everyone.
2. Identify the objective they’d like to
achieve.
Note: Every stakeholder group has a
different objective.
3. Create a design intervention.
4. Simulate your intervention.
IntentionalMeetingDesign
35. @danberger | #PCMACL
“
Room set is extremely
important to the success of
a meeting, and a serious
responsibility for the
meeting professional to
manage.
- Convention Industry Council Manual
41. @danberger | #PCMACL
“Spaces designed to
promote engagement
increase the likelihood
of collisions...
More collisions create
positive outcomes.”
C2 Montreal (Arsenal)
Source: Workspaces That Move People, Harvard Business Review
42. @danberger | #PCMACL
The 3 E’s of Successful Interactions
Source: Workspaces That Move People, Harvard Business Review
● Engagement - Interacting with people within your
social group.
● Exploration - Interacting with people in many
other social groups.
● Energy - Interacting with more people overall.
55. @danberger | #PCMACL
The Old Way:
Banquet
The New Way:
Family Style
Out-of-the-Box:
Extended Banquet Table / Serpentine Banquet
Summit Outside
Social Tables Company Dinner, Newseum
Serpentines give you options.
56. @danberger | #PCMACL
Use furniture to create event flow
The Old Way:
Staggered Ballroom
The New Way:
Mixed Seating
School for American Ballet, Winter Ball 2014
57. @danberger | #PCMACL
The Old Way:
Classroom
The New Way:
Learning Pods
Use the layout to set expectations.
58. @danberger | #PCMACL
The Old Way:
Classroom
The New Way:
Crescent Rounds
Use the room set to create outcomes.
59. @danberger | #PCMACL
The Old Way:
U-Shape
The New Way:
U-Shape w/ details
Little changes go a long way.
60. @danberger | #PCMACL
The Old Way:
High Boys
The New Way:
Parisian Cafe Style
Make people sit when they least expect it.
66. @danberger | #PCMACL
Wrapping up...
Dan Berger
dan@socialtables.com
twitter: @danberger
snapchat: danjbeger
“If you don’t think about design,
someone will think about design for you.”