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OWN IT!
           Building and defending your online brand and reputation.




SONYA SCHWEITZER
aka SocialSonya


                             socialsonya: Proprietary and Confidential
Who am I?

 Director, boats.com &
  Marketing Solutions –
  Dominion Marine Media

 Harley rider

 Sea Ray owner

 Aussie




                  socialsonya: Proprietary and Confidential
Who am I?

/socialsonya

/socialsonya

/socialsonya

@socialsonya

/sschweitzer

/socialsonya

/socialsonya

           socialsonya: Proprietary and Confidential
EVALUATE your brand



       socialsonya: Proprietary and Confidential
A brand is


Impressions Perceptions

Experiences Reputation
         socialsonya: Proprietary and Confidential
A brand is not a logo




       socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
DEFEND Your Brand



       socialsonya: Proprietary and Confidential
If you’re not branding
 yourself, you can be
assured that others are
    doing it for you.


        socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
Dell Hell




            socialsonya: Proprietary and Confidential
Dell Hell




            socialsonya: Proprietary and Confidential
Dell Hell




            socialsonya: Proprietary and Confidential
Dell Hell




            socialsonya: Proprietary and Confidential
Kenneth Cole




       socialsonya: Proprietary and Confidential
Kenneth Cole




       socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
Start Defending




       socialsonya: Proprietary and Confidential
Step 1: Listen




         socialsonya: Proprietary and Confidential
Step 1: Listen




         socialsonya: Proprietary and Confidential
Step 2: Claim & Contribute




          socialsonya: Proprietary and Confidential
REVIEW Your Brand:
Ratings and Reviews




         socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
Giving Thanks From
Your Brand


       socialsonya: Proprietary and Confidential
WOW & Delight




       socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
socialsonya: Proprietary and Confidential
Don’t Forget…




        socialsonya: Proprietary and Confidential
 Evaluate
 Defend
 Review
 WOW
 Repeat
       socialsonya: Proprietary and Confidential
/socialsonya
THANK
 YOU!           /socialsonya


                /socialsonya


                @socialsonya


                /sschweitzer

CONNECT         /socialsonya
WITH ME
 ONLINE
                /socialsonya


                                                      sonya@dominionmarinemedia.c
          socialsonya: Proprietary and Confidential

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Reputation Management - Own it!

Notas do Editor

  1. UpscaleTrendyDesignersValue
  2. Just named most reputable company in the US, over both Apple and Google!
  3. There are more opportunities than ever before to quickly rank negative or slanderous results. If you don’t protect yourself, someone can easily post a comment, make a video, create a blog post, file a complaint, promote your competition, develop a hate site and more. an angry employee will leave the company with revenge on their mind and reek havoc with to yours. Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice.
  4. Trying to be humurous, but made light of a very serious situation in EgyptIn the hours and days after his tweet – seeing around 1500 negative tweets per hourDays later he deleted the original post and apologized.
  5. Trying to be humurous, but made light of a very serious situation in EgyptIn the hours and days after his tweet – seeing around 1500 negative tweets per hourDays later he deleted the original post and apologized.
  6. Burger King
  7. Google Alerts, SocialMention,Naymz
  8. Google Alerts, SocialMention,Naymz
  9. Get on Facebook, Twitter,
  10. Like this! Simple overview of the business. A few photos. Location. AND 2 reviews!
  11. Like this! Simple overview of the business. A few photos. Location. AND 2 reviews!
  12. Give customers what they want. Give them great content. Give them tips. Keep them coming back for more, and they’ll become positive brand advocates. “Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.” – Gary Vaynerchuk
  13. authenticity, originality, creativity, honesty, and good intent
  14. Get on Facebook, Twitter, YouTube
  15. EvaluateDefendReviewWOWRepeat