1. Social Networking to Promote Small
Business
By - James Smith

2. 1. Assess your Assets
First action before engaging into Online Social
Marketing is :
•To look at what you are trying to promote/
•What are your Assets?
•Who are your Target Customers?

3. 2. Sign up for Social Networking Sites
 Facebook
 Google+
 YouTube
 LinkedIn
 Socialnetworksoftware
Create a Business Page on Facebook.

4. Social Networking Sites

5. 3. Find a Social Network Manager
 Social Network
Manager like ping.fm &
HootSuite allows you to
manage all of your
accounts on one site
and schedule your
messages to deploy.

6. 4. Post Updates
 Provide valuable information about the
industry.
 Post pictures of your business or people
enjoying your business.
 Post Videos of your Business on YouTube.
Before adding Friends and Followers, write
some content on Social Media Pages.

7. 5. Find Friends And Followers
 Twitter and Google+ are easiest.
 On Google+, comment on one of their posts
immediately.
 On Twitter, mention them in a post
immediately.
 To find fans on Facebook, it’s best to start
with real friends and family.

8. 6. Engage Friends and Followers
 Google+ - It’s a cross between Facebook
and Twitter. It’s great because you can
create circles of certain people you want to
target for different reasons.
 LinkedIn - The best way to engage with
potential customers is by joining industry
groups and starting group discussions.

9. 6. Engage Friends and Followers
 Your first priority should be building that
relationship with people, not pitching your
service or product.
 On Facebook - Share their links on your wall
and/or comment on them.
 On Twitter - Retweet their stories and
comment on them! Reply to each and every
message.

10. 7. Stay Current
 Get alerts sent to your phone when folks
engage with you via your social networking
sites – at least in the beginning – that way
you respond quickly.

11. For any Query Contact :
info@socialnetworksoftware.com