Within 25 years half of the world's jobs will be automated on some estimates. Others point out that only lift operators have completely lost their jobs from automation in the last 50 years. Will you be next? In this webinar, we hear about Adobe’s Future of Work Think Tank. It focuses on how advances in artificial intelligence and automation stand to affect the way we work and live our lives.

1. Powered by
The Future of Work:
Think Tank by Adobe

2. Hello!
Thomas Crampton
Global Consulting Principal,
Marketing Transformation
OgilvyRED
Lucy McCabe
President
OgilvyRED Asia Pacific
Mark Henley
Director of Transformation and
Digital Strategy, Asia Pacific
Adobe

3. What’s the weather like in your city?
Tell us where you’re dialling in from!

4. Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
Ogilvy staff: It’s also on The Market!
themarket.ogilvy.com

5. Agenda (not necessarily in this order…!)
Intro and background
• Think Tank participants
• Key Research findings
3 Questions
• Will a robot take my job?
• What about education and my kids?
• How do we tackle this?
3 Discussions
• What is work? It’s all about humans –their adaptability and creativity
• Don’t under (or over) estimate the significance of Machine Learning
• Dangers of inequality and irrelevance

6. JANINE PERRETT
Moderator
Host
Sky News
SHIAO-YIN KUIK
Co-founder&Director
The Thought Collective
DR. JORDAN NGUYEN
Founder
Psykinetic
HARLINA SODHI
SEVP, Head of Culture&Capability
IDFC Bank
ABHIJIT BHADURI
Founder
Abhijit Bhaduri&Associates
MARK HENLEY
Director of Transformation
& Digital Strategy
APAC at Adobe
DR. FIONA KERR
Industry Professor,
Neural&Systems Complexity
Adelaide University
SARAH KAINE
Associate Professor
UTS Business School
Chairman
Nera Telecommunications
Advisor
IBRS

7. Full video:
https://youtu.be/yHe-GQc0wNE
Web:
www.adobethinktank.com
Research:
www.adobethinktank.com/Future-of-Work-APAC-2017.pdf

8. Workplace Technology Key to Market Success
The survey found 89% of employees who rate their companies as above-average
business performers also believe their companies are technology-focused.
Enabling Work-Life Balance in Mega-Cities
62 %of office workers surveyed were based in major metropolitan cities, with
populations of more than 5 million. Almost two-thirds of these office workers rated
the wide availability of job opportunities, lifestyle choices, and infrastructural
facilities as top reasons behind choosing to live in the region’s major cities.
Millennials Drive Innovation
Millennials comprise a significant proportion of the total workforce in APAC and are
changing workplaces across the region. These discerning new age workers are not
only leading the innovation charter at companies, but most importantly, becoming
the torchbearers of diversity and use of technology at work.
Research Highlights

9. What is work?

10. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
“Only 21% felt fully
engaged at work and
nearly 40% were
disenchanted or
disengaged”
(Towers Perrin 2007)
We don’t love what we do…
33% actively engaged.
16% actively disengaged -
Remaining 51% are not
engaged –
‘they are just there’
(Gallup 2016)

11. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

12. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Artificial Intelligence & Machine Learning
Virtual & Augmented Reality
Autonomous Vehicles
Robotics
Medical and Bio Tech
5 World Changing Technologies

13. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
If you can train an AI in a
few hundred hours to be
the best Go player in
history, what does that
mean when it takes 20
years to bring a human to
the point of social and
economic utility?

14. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Unexpected consequences – Technology and User Experience

15. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Unexpected consequences – Actual Social Mobility!

16. 25% of US - 64% of India - 40% of consumers by
2020
1995 / 2000 onward - Wired for diversity – “I-Gen”: tech savvy?
…and increasingly not
WEIRD

17. KP INTERNET TRENDS 2017 | PAGE 344
Household Debt = Back @ Peak (Q3:08) Level & Rising…
Now vs. Q3:08 = Mortgage Debt (-7%) / Student Loans (+120%) / Auto Loans (+44%)
0%
5%
10%
15%
20%
$0
$3
$6
$9
$12
$15
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
U6UnemploymentRate*(%)
TotalHouseholdDebt($T)
Mortgage Home Equity Revolving Auto Credit Card Student Loan Other U6 Unemployment*
$13T$13T
Household Debt By Category ($T) & U6* Unemployment (%), USA, 2003-2017
Source: Federal Reserve Bank of New York Consumer Credit Panel / Equifax, Quarterly Household Debt and Credit Report, Q1:17; St. Louis
Federal Reserve FRED Database
* U6 Unemployment Rate defined as total unemployed persons plus all marginally attached workers plus persons employed part time for
+120%
Student loans at unprecedented levels

18. Parag Khanna - Connectography: Mapping the Future of Global Civilization
Via New York Times – Wonk Blog
2030: 50 Mega-cities define the world, 70% of the population

19. “the modern workforce considers an engaging
work environment to be a fundamental
expectation...for leaders this means a culture of
engagement is no longer an option - it’s an urgent
need”

20. Flat median wage + Economic crisis + increased free time = 203 hours per year extra spent gaming
“There is a routine
and daily progress
that does a good job
at replacing
traditional work.”
Jane McGonigal – video game
designer/scholar
It looks as though some small
but meaningful share of the
young-adult population is
delaying employment or
cutting back hours in order to
spend more time with their
video game of choice.
Ryan Avent – Economist May 2017
Leisure Luxuries – vs low marginal cost of goods = new trade offs about work – and education?

21. Ability
Challenge
Anxiety
Boredom
Dynamic Difficulty Adjustment: Engaged Learning: ML tunes game mechanics
Source: Games for Learning Institute via Mary Meeker 2017

22. 22
…Knowledge is for the few, and work needs little education

23. 23
…does this workplace need educated people?

24. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
B E W A R E
The barrenness of a busy life
S O C R A T E S

25. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25

26. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
http://fortune.com/2015/06/10/5-skills-employers-want-that-you-wont-see-in-a-job-ad/

27. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Culture. Strategy. Execution.
Customer First, but not at all costs
EQ for all. No excuses
No silos – best people
Tolerance of ambiguity
Urgency and sustained effort
Agile and MVP
Simple metrics, open to all
Fun - Creativity

28. Autonomy
Mastery
Purpose

29. 29
Play
Flow
Creativity
Tangibility Self awareness Reflection

30. UBIUniversal Basic Income
Post Scarcity Economies

31. “after the revolution we
will raise cows and
practice archery”

32. Remember your humanity and forget the rest
Albert Einstein
Rehumanise: Employees, customers, self, workplace and brand.

33. Questions?
Thomas Crampton
Global Consulting Principal,
Marketing Transformation
OgilvyRED
Lucy McCabe
President
OgilvyRED Asia Pacific
Mark Henley
Director of Transformation and
Digital Strategy, Asia Pacific
Adobe