Want the exclusive download from Facebook F8 last week? Join Peter Fasano, Consulting Principal at Ogilvy Consulting, as he gives his analysis on the very real shift in Social, how Messenger is breaking out to become the centre of the product universe, the massive advancements in AI, and the push to open-source.

1. Powered by
What’s Next:
Highlights from
F8 2019
!1

2. Welcome
Dayoán Daumont
Consulting Partner
Ogilvy Consulting
Peter Fasano
Managing Partner
Ogilvy Consulting
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3. Tell us
where you
are dialing
in from!
What’s the weather
like in your city?
!3

4. Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting
!4

5. !5

6. The Company
A Day In The Life
The Platforms
Privacy
Interoperability
Commerce
The Community
Quality User Expereince
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7. The Company
A Day In The Life
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8. The Company
A Day In The Life
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9. The Company
A Day In The Life
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10. The Company
A Day In The Life
!10!10
The Facebook Developer Conference is about and for the developer community
The F8 2019 conference attracted a few thousand developers, marketers and media.
Who are developers on Facebook?
What are they building?
Have they made Facebook a better place?

11. The Company
A Day In The Life
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Takeaways
1. Facebook company is a healthy business
2. The company and other giants have regulatory pressure
3. Look to China to understand user behavior use cases shipping the product roadmap

12. The Platforms
Privacy
Interoperability
Commerce
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13. The Platforms
Privacy
Interoperability
Commerce
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14. The Platforms
Privacy
Interoperability
Commerce
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15. The Platforms
Privacy
Interoperability
Commerce
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16. The Platforms
Privacy
Interoperability
Commerce
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17. The Platforms
Privacy
Interoperability
Commerce
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Takeaways
1. Privacy driving the developer and experience agenda
2. Interoperability driving the global platform growth agenda
3. Preparing for the next revenue source in commerce and possibly currency

18. The Community
Quality User Expereince
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19. The Community
Quality User Expereince
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20. The Community
Quality User Expereince
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Messenger is the new social epicenter
• 1.3B MAU
• 40M Business on Messenger
• 20 Billion daily messages
• 300k Messenger bots

21. The Community
Quality User Expereince
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Portal gathers us into the living room
• Built messaging native across What’sApp and
Messenger
• Best camera experience on the planet
• Privacy first

22. The Community
Quality User Expereince
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Oculus also gathers us into the living room
• AR is accesable
• AR as social experiences

23. The Community
Quality User Expereince
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Takeaways
1. AI driving the extension into hardware
2. Build for Messenger as extensions of brand Facebook Pages communities
– this is your new commerce and connections space
3. AR at the center of the social community
4. VR reaching larger audiences

24. Questions?
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25. Thank you.
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