The document is a presentation deck for a webinar on creative strategies for brands. It introduces Kai Wright and Laurie Close and provides 15 tips for brands, including popping bubbles, respecting obsession, placing early bets, mastering cross-overs, being a sponge, unlocking exclusivity, pushing meaningfulness to emotion, nurturing brand expression, losing yourself to find direction, turning friction into fuel, converting negatives into positives, diversifying thinking, elevating risk profiles, owning moments, and making brands matter. It also provides contact information for questions.

1. FOR
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BOTTLING CREATIVE GENIUS

2. Hello!
Kai Wright
Global Consulting Director
OgilvyRED
Laurie Close
Head of Global Brand Partnerships
OgilvyRED

3. What’s the weather like in your city?
Tell us where you’re dialing in from!

4. Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
Ogilvy staff: It’s also on The Market!
themarket.ogilvy.com
Are you on the go? You can join our webinars on mobile, too!
Download the GoToWebinar app from the App Store or Google Play

9. 01Pop Bubbles
01Pop Bubbles

10. 02Respect Obsession
02Respect Obsession

11. 03Place Early Bets
03Place Early Bets

13. 04Master the Cross-over
04Master the Cross-over

14. 05Be A Sponge
05Be A Sponge

19. 06Unlock Exclusivity
06Exclusivity Invites Stealing

23. 07Push Meaningfulness to Emotion
07Push Meaningfulness to Emotion

26. 08Nurture Brand Expression
08Brand Expression Matters

30. 09Lose Yourself to Find Direction
09Lose Yourself to Find Direction

31. 10Turn Friction Into Fuel
10Turn Friction Into Fuel

34. 11Convert vs. Into +
11Turn vs. Into +

35. 12Diversify Thinking
12Diversify Thinking

36. 13Elevate Risk Profile
13Elevate Risk Profile

37. 14Own A Moment
14Own A Moment

40. 15Make Brands Matter
15Make Brands Matter

41. 1. Pop Bubbles 2. Respect Obsession 3. Place Early Bet
4. Master the
Cross-over
5. Be A Sponge 6. Unlock Exclusivity
7. Push Meaningfulness
to Emotion
8. Nurture Brand
Expression
9. Lose Yourself to Find
Direction
10. Turn Friction into
Fuel
11. Convert vs. into + 12. Diversify Thinking
13. Elevate Risk Profile 14. Own A Moment 15. Make Brands Matter

42. Questions?
Kai Wright
Global Consulting Director
OgilvyRED
Laurie Close
Head of Global Brand Partnerships
OgilvyRED