This document discusses strategies for securing prime mobile real estate on users' lock screens. It introduces Urban Airship, which helps brands build mobile relationships through notifications, and Yo, a messaging app that allows communication through a single word. Attendees will learn how notifications improve app engagement and retention, how Urban Airship integrates campaigns into mobile apps, and how Yo is accessing the lock screen to start conversations.
2. Hello!
Martin Lange
Global Consulting Partner,
Digital Innovation Practice
OgilvyRED
@macaccess
Brent Hieggelke
Chief Mobile Evangelist
Urban Airship
@bhieggelke
Danny Hakimian
Director of Marketing
Yo
Peter Fasano
Senior Vice President
Social@Ogilvy
@pfasano
Seth Greenberg
Creative Strategist
OgilvyOne
@Seth_Greenberg
3. Agenda
• What is the lock screen?
• Building mobile relationships with Urban Airship
• Starting the conversation with Yo
• How can you get involved?
4. The Lock Screen
A visual interface which is available before the user has activated the full
functionality of the device, a.k.a. PRIME MOBILE REAL ESTATE
17. App: Electronics
Message: Your order #67522 shipped & arrives today. Would you like a
delivery alert?
Button: Alert me
And the battle is moving to a new screen
21. WHAT IS Yo
Access to the lock-screen of a smartphone
3,500,000 downloads (through 8 months)
More than 150,000,000 Yo’s sent
Already reached #1 in iTunes app store
BREAKING
NEWS
TOP
DEALS
REAL-TIME
INFO
SPECIAL
OFFERS LOCAL
NOTIFICATIONS
FUN DAILY
NEWS
22. Yo IN THE PRESS
A popular mobile app simplifies text messaging by reducing all communication to the word
"Yo."
Yo App Is Actually Really Useful”
“An App Like Yo Could Turn Out to Be Bigger Than Twitter”
“The app is strangely compelling, and is winning fans in design-savvy tech companies”
Messaging App Gets People Talking With One Word: Yo”
“I’ve Seen The Future Of Phones, and it looks a lot like Yo”
31. Ques:ons?
Martin Lange
Global Consulting Partner,
Digital Innovation Practice
OgilvyRED
@macaccess
Brent Hieggelke
Chief Mobile Evangelist
Urban Airship
@bhieggelke
Danny Hakimian
Director of Marketing
Yo
Peter Fasano
Senior Vice President
Social@Ogilvy
@pfasano
Seth Greenberg
Creative Strategist
OgilvyOne
@Seth_Greenberg