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Word of Mouth Marketing Research: Consumers trust other consumers more than advertising

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GasPedal's Word of Mouth Marketing Research slide of the week: Consumers trust other consumers more than advertising. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

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Consumers trust other consumers more than advertising ,[object Object],[object Object],[object Object],Sources: 1: Jupiter Research, August 2006 2: Nielsen, “Word-of-Mouth the Most Powerful Selling Tool” , 2007 3: Edelman, Trust Barometer, 2006

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